Marketing Manager - SaaS Company

Caramel Talent; Warrington; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A dynamic SaaS company is seeking a Marketing Manager to drive growth through innovative marketing strategies. This hands-on role involves leading multi-channel campaigns, collaborating with teams, and leveraging analytics to optimize performance. Join a collaborative team and make a measurable impact in a fast-paced environment.

Benefits

Private healthcare

Dental and optical coverage

Pension Scheme

Employee Discount Portal

Flexible Benefit fund

On-site Subsidised Canteen

On-site Free Parking

Training and development opportunities

Qualifications

• 5+ years’ experience in a marketing role, ideally in SaaS or tech.
• Proven ability to run integrated, multi-channel campaigns.

Responsibilities

• Develop effective strategies and tactical marketing plans.
• Lead multi-channel campaigns from concept through to delivery.
• Analyse and report on campaign performance.

Skills

Lead Generation

Digital Marketing

Content Creation

Campaign Management

Communication

Tools

CRM

CMS

Analytics Platforms

Zoho

Job description

6 days ago Be among the first 25 applicants

This range is provided by Caramel Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Overview:

Brand new role, with a dynamic, fast-growing SaaS company delivering market-leading solutions. Backed by over two decades of data software expertise, the brand empowers global brands to navigate the complex world of data privacy while unlocking the power of data insights. With new leadership, rapid growth plans, and exciting innovations on the horizon, the company is looking for a Marketing Manager to join their energetic, collaborative team and help drive the next phase of their success.

The Role:

This is a hands-on, full-mix marketing role where you’ll collaborate across the business, working alongside other bright, energetic marketers, each focused on their own sectors.

You’ll get the chance to experiment across verticals, lead on end-to-end campaigns, work with agencies and vendors, and make a measurable difference to the company’s growth trajectory.

Responsibilities

• Develop effective strategies and tactical marketing plans that drive leads and elevate brand reputation
• Lead multi-channel campaigns from concept through to delivery, working across content, paid media, social, email, events, and PR
• Collaborate with internal stakeholders, agencies, and vendors to deliver campaigns that engage target audiences
• Leverage tools such as CRM, CMS, and analytics platforms to manage, track, and optimise marketing activity (experience with Zoho is a plus)
• Create engaging content across formats (website, blogs, downloadable assets, social media, video) to attract and convert leads
• Oversee the development of marketing materials, ensuring brand consistency and high-quality execution
• Analyse and report on campaign performance, extracting insights to refine future approaches and demonstrate ROI
• Maintain strong understanding of paid strategies, SEO, PPC, and channel targeting to ensure campaigns are effective and agencies deliver

Requirements:

• 5+ years’ experience in a marketing role, ideally in SaaS, tech, or agency environments
• Strategic yet hands-on, with proven ability to run integrated, multi-channel campaigns that deliver measurable results
• Comfortable working at pace and juggling multiple projects across different sectors or verticals
• Strong understanding of lead generation, paid media, digital marketing, and analytics
• Excellent content instincts — bonus if you can produce or design yourself, but not essential
• Commercially savvy with a sharp eye for campaign performance, budget management, and vendor oversight
• Creative, energetic, and curious, with a passion for marketing innovation (e.g., AI, video, new tech)
• Excellent communication skills and a collaborative mindset — someone who builds positive working relationships across teams

Location: Warrington, Hybrid working (3 days per week in office)

• Private healthcare, dental and optical as well as healthcare cashback
• Pension Scheme
• Employee Discount Portal
• Flexible Benefit fund (Used towards Family in Private Medical Insurance)
• On-site Subsidised Canteen
• On-site Free Parking
• Training and development opportunities

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Media and Software Development

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