Marketing Manager (Reimbursed)

Abbott; Maidenhead; On-site; GBP 70,000 - 90,000; Full time

Job summary

Abbott in the UK seeks a strategic Marketing Manager for Adult Nutrition to lead growth across the UK market. You will shape brand strategy, drive omnichannel campaigns, and strengthen healthcare professional advocacy.

You will lead cross-functional teams, manage budgets, forecast performance, and engage with clinicians and KOLs to advance evidence-based education and patient outcomes.

Qualifications

• Significant marketing experience within Nutrition, Healthcare, Pharmaceuticals, Medical Devices, or a related healthcare sector.
• Proven track record of delivering commercial growth and successful brand strategies.
• Strong commercial and financial acumen, including experience managing budgets, forecasts, and business performance.
• Demonstrated success engaging healthcare professionals and building influential stakeholder networks.
• Experience leading digital, media, CRM, and omnichannel marketing programmes.
• Strong leadership, influencing, and stakeholder management skills.

Responsibilities

• Develop and execute integrated marketing strategies that deliver sustainable growth and market leadership.
• Lead brand planning and strategic business planning activities.
• Own brand performance and deliver against revenue and profitability targets.
• Lead forecasting, annual planning, and long-range business planning processes.
• Build compelling business cases supported by financial analysis and market insights.
• Develop and implement healthcare professional engagement strategies.
• Deliver integrated omnichannel customer engagement strategies.
• Lead digital transformation across CRM, media, content, and customer experience.
• Collaborate with Sales, Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, and Finance.

Skills

Marketing leadership

Brand strategy

Omnichannel marketing

KOL engagement

Digital marketing

Data-driven marketing

Stakeholder management

Tools

CRM systems

Analytics tools

Job description

Shape the Future of Adult Nutrition

At Abbott, we're committed to helping people live healthier lives through science-based nutrition. We are looking for an experienced and commercially focused Marketing Manager - Adult Nutrition UK to lead the strategic

development and growth of our Adult Nutrition portfolio.

This is a high-profile leadership role with accountability for driving market growth, strengthening healthcare professional advocacy, delivering innovative customer engagement strategies, and improving patient outcomes across the UK.

If you're a strategic marketer with a passion for healthcare, nutrition, and commercial excellence, we'd love to hear from you.

What You'll Do

As Marketing Manager, you will lead the development and execution of integrated marketing strategies that deliver sustainable growth and market leadership.

Strategic Leadership & Business Growth

• Develop and execute brand and category strategies that drive sales growth, market share, and profitability.
• Identify evolving market trends, customer insights, competitive opportunities, and healthcare system priorities.
• Lead annual brand planning and strategic business planning activities.
• Manage the portfolio lifecycle, including innovation, pipeline development, and evidence-based growth opportunities.

Commercial & Financial Leadership

• Own brand performance and deliver against ambitious revenue and profitability targets.
• Lead forecasting, annual planning, and long-range business planning processes.
• Build compelling business cases supported by financial analysis and market insights.
• Optimise marketing investment to maximise return and business impact.

Healthcare Professional & Scientific Engagement

• Develop and implement healthcare professional (HCP) engagement strategies.
• Build strong relationships with clinicians, healthcare leaders, and key opinion leaders (KOLs).
• Lead KOL identification, segmentation, and engagement programmes.
• Partner closely with Medical Affairs to support scientific education and evidence-based advocacy.

Digital & Omnichannel Marketing Excellence

• Deliver integrated omnichannel customer engagement strategies.
• Lead digital transformation initiatives across CRM, media, content, and customer experience.
• Use data, analytics, and customer insights to continuously improve campaign performance and decision-making.

Cross-Functional Leadership

• Collaborate with Sales, Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Commercial Excellence, and Finance teams.
• Influence senior stakeholders with clear strategic recommendations and data-driven insights.
• Drive alignment, accountability, and execution excellence across the business.

People Leadership

• Develop and coach high-performing team members.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Support talent development and succession planning initiatives.

What You'll Bring

Required Experience

• Significant marketing experience within Nutrition, Healthcare, Pharmaceuticals, Medical Devices, or a related healthcare sector.
• Proven track record of delivering commercial growth and successful brand strategies.
• Strong commercial and financial acumen, including experience managing budgets, forecasts, and business performance.
• Demonstrated success engaging healthcare professionals and building influential stakeholder networks.
• Experience leading digital, media, CRM, and omnichannel marketing programmes.
• Strong leadership, influencing, and stakeholder management skills.

Key Competencies

• Strategic thinking and business leadership
• Commercial and financial acumen
• Healthcare professional engagement expertise
• Key opinion leader (KOL) management
• Digital and omnichannel marketing excellence
• Data-driven decision making
• Cross-functional collaboration
• Strong execution and project leadership

Why Abbott?

At Abbott, you'll have the opportunity to make a meaningful impact on patients' lives while working with talented colleagues across a global healthcare organisation. We offer a collaborative culture, opportunities for career development, and the chance to help shape the future of nutrition through innovation and science.