Marketing and Brand Strategy Manager - INFORMED

LGC ASSURE; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in sports nutrition is seeking a Marketing and Brand Strategy Manager to enhance brand visibility and customer engagement. This pivotal role involves developing strategic marketing plans, leading a dedicated marketing team, and effectively communicating the brand's narrative across multiple channels.

Qualifications

• Minimum 5 years’ experience in a senior marketing role.
• Proven experience in a TIC or Sports Nutrition sector.
• Confidence in strategic marketing communications.

Responsibilities

• Lead brand strategy and storytelling for Informed.
• Develop integrated marketing plans to support growth.
• Drive digital demand generation using data-driven techniques.

Skills

Creative execution

Data-driven thinking

Customer engagement

Brand narrative

Marketing analytics

Leadership

Education

CIM Postgraduate Diploma or equivalent

Tools

Salesforce

Pardot

Job description

Marketing and Brand Strategy Manager - INFORMED

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Marketing and Brand Strategy Manager - INFORMED

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Company Description

Informed is a market-leading global brand that builds trust in the sports nutrition sector. Its programmes set the benchmark to provide assurance sports nutrition products are safer, free from contamination, and meet label claims.

Company Description

Informed is a market-leading global brand that builds trust in the sports nutrition sector. Its programmes set the benchmark to provide assurance sports nutrition products are safer, free from contamination, and meet label claims.

We are part of LGC ASSURE, a business that brings four global brands together to deliver a connected series of supply chain assurance solutions across critical touchpoints, with a focus on the manufacturing, ingredients and nutritional supplements sectors.

To read more about us, visit www.wetestyoutrust.com

Job Description

We’re looking for an experienced and forward-thinking Marketing and Brand Strategy Manager to lead the Informed marketing team and take our brand to the next level.

You'll design and implement high-impact marketing strategies that enhance our market presence, improve customer engagement and position Informed as the global standard-setter in the sports nutrition sector. Reporting to the Head of Global Marketing for LGC Assure, you’ll work closely with regional customers, cross-functional teams, and external partners to deliver meaningful outcomes.

This is an opportunity to combine creativity, commercial thinking, and leadership in a role with global reach.

• Lead brand strategy and storytelling: Refine and evolve our brand narrative to ensure consistent, compelling messaging across every channel
• Develop integrated marketing plans: Drive multi-channel strategies to support growth, customer retention, and market expansion
• Own the go-to-market strategy: Create clear value propositions and launch plans for new and existing offerings
• Champion content and thought leadership: Lead content planning that builds credibility, supports the buyer journey, and elevates Informed as an industry voice
• Drive digital demand generation: Use data-driven techniques across SEO, paid media, content marketing, social and events to build pipeline
• Enhance customer lifecycle engagement: Create targeted campaigns, feedback loops and advocacy programmes that keep customers coming back
• Manage insight and market intelligence: Stay ahead of competitor trends and market shifts to inform decisions and marketing direction
• Monitor budget and performance metrics: Track success using return on investment analysis and reporting to support improvement
• Motivate and lead a team: Manage and develop a small team while working closely with our partners
  
  

Qualifications

• A degree-level qualification (CIM Postgraduate Diploma or equivalent preferred)
• Minimum 5 years’ experience in a senior marketing role with a focus on global or regional strategy
• Proven marketing experience in a TIC (Testing, Inspection, Certification) organisation, or the Sports Nutrition sector.
• A strong background in integrated marketing: digital, campaign planning, creative execution, and analytics
• Experience leading teams, managing agencies, and overseeing complex multi-region budgets
• Confidence delivering strategic marketing communications and building impactful brand narratives
• A balance of data-driven thinking and creative intuition
• Exceptional written, verbal and presentation skills
• The ability to lead through influence in a global organisation
  
  

Nice to have

• Experience launching brands into new global markets
• Experience working in cross-cultural environments and with diverse customer groups
• Familiarity with Salesforce and Pardot or other marketing platforms
  
  

What Makes You Stand Out

• You’re a confident communicator who thrives in fast-paced, evolving environments
• You lead with empathy and inspire your team to do their best work
• You’re curious, commercially minded, and passionate about customer success
• You know how to balance strategy with hands-on delivery
• You bring energy, creativity and clarity—especially when things get complex
• You turn insights into action, and action into measurable results
  
  

Additional Information

Our Values:

• Passion
• Curiosity
• Integrity
• Brilliance
• Respect
  
  

We deliver world-class solutions and foster an inclusive and collaborative environment where every team member can thrive and achieve their full potential!

Equal opportunities

We are committed to ensuring that every job applicant and employee is valued for their individual talents. We strictly prohibit discrimination on the basis of age, disability, race, colour, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or parental status, religion, or belief. We proudly support an inclusive work environment where everyone can compete and succeed based on their merits.

#ScienceForASaferWorld

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Public Safety

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