Marketing and Brand Strategy Manager - BRCGS

Lgcassure; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company is seeking a Marketing and Brand Strategy Manager to elevate the BRCGS brand. The role focuses on creating impactful marketing strategies, leading a team, and engaging with customers at a global level. Candidates should have significant experience and a proven track record in strategic marketing within regulated industries.

Qualifications

• Minimum 5 years’ experience in a senior marketing role with a focus on global or regional strategy.
• Proven marketing experience in a TIC organisation within the food safety sector.
• Exceptional written, verbal and presentation skills.

Responsibilities

• Lead brand strategy and storytelling across multiple channels.
• Develop integrated marketing plans to support growth and customer retention.
• Drive digital demand generation using data-driven techniques.

Skills

Leadership

Digital Marketing

Content Planning

Data-Driven Thinking

Creative Execution

Education

Degree-level qualification (CIM Postgraduate Diploma preferred)

Tools

Salesforce

HubSpot

Job description

Marketing and Brand Strategy Manager - BRCGS

Join to apply for the Marketing and Brand Strategy Manager - BRCGS role at LGC ASSURE

Marketing and Brand Strategy Manager - BRCGS

1 week ago Be among the first 25 applicants

Join to apply for the Marketing and Brand Strategy Manager - BRCGS role at LGC ASSURE

Company Description

BRCGS is a market-leading global brand that helps build confidence in the supply chain. The BRCGS Global Standards set the benchmark for good manufacturing practice, and help provide assurance to customers that products are safe, legal and of high quality.

Company Description

BRCGS is a market-leading global brand that helps build confidence in the supply chain. The BRCGS Global Standards set the benchmark for good manufacturing practice, and help provide assurance to customers that products are safe, legal and of high quality.

We are part of LGC ASSURE, a business that brings four global brands together to deliver a connected series of supply chain assurance solutions across critical touchpoints, with a focus on the manufacturing, ingredients and nutritional supplements sectors.

Job Description

We’re looking for an experienced and forward-thinking Marketing and Brand Strategy Manager to lead the BRCGS marketing team and take our brand to the next level.

You'll design and implement high-impact marketing strategies that enhance our market presence, improve customer engagement and position BRCGS as the global standard-setter in supply chain assurance. Reporting to the Head of Global Marketing for LGC Assure, you’ll work closely with regional customers, cross-functional teams, and external partners to deliver meaningful outcomes.

This is an opportunity to combine creativity, commercial thinking, and leadership in a role with global reach.

• Lead brand strategy and storytelling: Refine and evolve our brand narrative to ensure consistent, compelling messaging across every channel
• Develop integrated marketing plans: Drive multi-channel strategies to support growth, customer retention, and market expansion
• Own the go-to-market strategy: Create clear value propositions and launch plans for new and existing offerings
• Champion content and thought leadership: Lead content planning that builds credibility, supports the buyer journey, and elevates BRCGS as an industry voice
• Drive digital demand generation: Use data-driven techniques across SEO, paid media, content marketing, social and events to build pipeline
• Enhance customer lifecycle engagement: Create targeted campaigns, feedback loops and advocacy programmes that keep customers coming back
• Manage insight and market intelligence: Stay ahead of competitor trends and market shifts to inform decisions and marketing direction
• Monitor budget and performance metrics: Track success using return on investment analysis and reporting to support improvement
• Motivate and lead a diverse team: Manage and develop a team of marketers while working closely with our partners
  
  

Qualifications

• A degree-level qualification (CIM Postgraduate Diploma or equivalent preferred)
• Minimum 5 years’ experience in a senior marketing role with a focus on global or regional strategy
• Proven marketing experience in a TIC (Testing, Inspection, Certification) organisation within the food safety sector
• A strong background in integrated marketing: digital, campaign planning, creative execution, and analytics
• Experience leading teams, managing agencies, and overseeing complex multi-region budgets
• Confidence delivering strategic marketing communications and building impactful brand narratives
• A balance of data-driven thinking and creative intuition
• Exceptional written, verbal and presentation skills
• The ability to lead through influence in a matrixed, global organisation
  
  

Nice to have

• Experience launching brands into new global markets
• Understanding of the buyer journey in regulated industries
• Experience working in cross-cultural environments and with diverse customer groups
• Familiarity with Salesforce, HubSpot or other marketing automation tools
  
  

What Makes You Stand Out

• You’re a confident communicator who thrives in fast-paced, evolving environments
• You lead with empathy and inspire your team to do their best work
• You’re curious, commercially minded, and passionate about customer success
• You know how to balance strategy with hands-on delivery
• You bring energy, creativity and clarity—especially when things get complex
• You turn insights into action, and action into measurable results
  
  

Additional Information

Our Values:

• Passion
• Curiosity
• Integrity
• Brilliance
• Respect
  
  

We deliver world-class solutions and foster an inclusive and collaborative environment where every team member can thrive and achieve their full potential!

Equal opportunities

We are committed to ensuring that every job applicant and employee is valued for their individual talents. We strictly prohibit discrimination on the basis of age, disability, race, colour, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or parental status, religion, or belief. We proudly support an inclusive work environment where everyone can compete and succeed based on their merits.

#ScienceForASaferWorld

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Public Safety

Referrals increase your chances of interviewing at LGC ASSURE by 2x

Get notified about new Brand Strategy Manager jobs in London, England, United Kingdom.

London, England, United Kingdom 3 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

Brand Marketing Manager, International Originals Marketing

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

Product Marketing Manager, Creative Products, UK

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 3 hours ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 days ago

London, England, United Kingdom 1 week ago

Marketing Manager – Old El Paso & Green Giant

Uxbridge, England, United Kingdom 5 days ago

London, England, United Kingdom 4 days ago

Brand Marketing Manager, International Originals Marketing

London, England, United Kingdom 18 hours ago

Social Media and Influencer Marketing Manager

London, England, United Kingdom 3 days ago

London, England, United Kingdom 1 week ago

Senior Social Brand Manager – La Roche Posay (12 Month Maternity Cover)

London, England, United Kingdom 2 days ago

Uxbridge, England, United Kingdom 5 days ago

London, England, United Kingdom 1 week ago

Maidenhead, England, United Kingdom 5 days ago

Marketing Planning & Performance Manager (m/f/d)

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

Marketing Manager, Omni Channel Wholesale UK 12 Month FTC

London, England, United Kingdom 1 week ago

Uxbridge, England, United Kingdom 1 week ago

Richmond Upon Thames, England, United Kingdom 2 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.