Marketing Manager - Liverpool ONE

Landsec; Liverpool; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Landsec is seeking a Marketing Manager for Liverpool ONE. Based primarily at Liverpool ONE with hybrid working options, you will own the local marketing plan, build relationships with retailers and cultural partners, and collaborate with central teams to deliver integrated campaigns and activations that raise destination awareness and visits.

You will lead content, PR and loyalty activities while leveraging consumer insights and local intelligence to maximise commercial performance.

Qualifications

• Strong consumer marketing experience with ability to develop integrated campaigns and drive awareness.
• Creative and commercially minded with ability to spot opportunities and translate insight into campaigns.
• Confident relationship builder able to collaborate with internal teams, agencies, retailers and partners.
• Able to use insight and performance data to set objectives, measure results and optimise activity.
• Highly organised and proactive, managing priorities and delivering high-quality marketing.

Responsibilities

• Own and deliver the local marketing plan for Liverpool ONE, translating central strategy into activity that builds awareness and drives visits.
• Build local relationships with retailers, cultural organisations and partners to identify opportunities and create distinctive campaigns.
• Lead local web content, PR and loyalty activity, coordinating with central digital teams and agencies.
• Drive social content and influencer collaborations, including activations, openings and events.
• Collaborate with central teams to deliver marketing investment locally and maintain clear ownership of responsibilities.

Skills

Strong consumer marketing experience

Creative and commercially minded

Confident relationship builder andcoll

Able to use insight and performance数据

Highly organised and proactive

Job description

Marketing Manager - Liverpool ONE# Careers @ Landsec## Marketing Manager - Liverpool ONEApply: Liverpool One: Full time: Posted Today: R0003884# **WE ARE LANDSEC**We identify and shape places that create opportunity, enhance quality of life, and bring joy to the people connected to them.This is how we’ve created the UK’s leading portfolio of urban places and one of the largest real estate companies in Europe.Our £10 billion portfolio is built around premium workplaces, the country’s pre-eminent retail platform, and a residential pipeline that will redefine urban life.We’ve honed this ability over 80 years. Spotting the opportunities, building the partnerships, and continually adapting to shape the places that meet the needs of a changing world.Places where life happens. Where businesses grow. And where cities are defined.**LOCATION**This full-time role is based at Liverpool ONE 3 days a week, and the ability to work from home or other Landsec destinations for 2 days a week.**THE TEAM**The Marketing Manager for Liverpool ONE will be part of the Landsec consumer marketing team. The Consumer Marketing team works both centrally across our portfolio and locally within our destinations.As part of the Consumer Marketing team you will work with centre based marketing managers across our portfolio, along with the central team specialising in media, creative, social and CRM.The role will also work closely with the site based management teams at the destination.**THE ROLE*** As Local Marketing Manager for Liverpool ONE, you will own and deliver the local marketing plan for one of the UK’s leading retail and leisure destinations. You will bring the destination to life through distinctive campaigns, local partnerships, compelling content and memorable experiences that drive awareness, visits and commercial performance.* Working closely with Landsec’s central marketing team, you will turn portfolio strategy, consumer insight and local intelligence into relevant, effective marketing for Liverpool ONE. You will build strong relationships with retailers, cultural organisations, tourism partners and the wider city, identifying opportunities that make the destination stand out.* This is a hands-on, high-profile role with the opportunity to shape how Liverpool ONE connects with its audiences. You will have ownership and the opportunity to see the impact of your work, while developing your strategic, commercial and marketing expertise within a leading destination and a wider central marketing team.* **Why this role?** Lead the local marketing of a distinctive destination at the heart of Liverpool, turning local opportunities into impactful marketing.* **What you’ll gain:** Ownership of the local marketing plan, the opportunity to shape destination campaigns and partnerships, exposure to insight-led strategy and commercial performance, and the chance to grow your influence within a central marketing team.* **Salary:** Competitive**PRINCIPLE ACCOUNTABILITIES*** **Own and deliver the local marketing plan** for Liverpool ONE, translating central strategy and consumer insight into activity that builds destination awareness, drives visits and supports commercial performance. Set clear objectives, monitor results and optimise activity to maximise impact.* **Be the eyes and ears of the destination.** Build local relationships, identify emerging trends and opportunities, and develop partnerships with cultural organisations, tourism bodies, local businesses and community groups. Turn local intelligence into distinctive campaigns, public relations opportunities and memorable moments.* **Lead local web content, public relations and loyalty activity.** Keep website content accurate and compelling, identify stories and content opportunities, gather relevant social content, and work with central digital teams and agency partners to deliver effective communications. Drive local acquisition and engagement through our PLUS+ Members Rewards programme.* Work closely with central teams, agencies and Digital Marketing Managers to deliver engaging social content and influencer collaborations - including live activations, openings and events.* **Build purposeful relationships with retailers and onsite teams.** Identify opportunities for brand participation, content, offers and shared value. Ensure marketing is involved early in openings, events and destination planning, while managing retailer engagement through agreed priorities and processes.* **Champion central campaigns and collaborate across the business.** Bring central marketing investment to life locally, contribute to relevant project teams and marketing-led events, and work with specialist teams and agencies to deliver the agreed marketing response. Keep stakeholders informed, share performance and learning, and maintain clear ownership of marketing responsibilities.**ESSENTIAL CRITERIA*** **Strong consumer marketing experience**, with the ability to develop and deliver integrated campaigns and activity that build awareness, engage audiences and achieve measurable outcomes.* **Creative and commercially minded**, with the ability to spot opportunities, use local insight and consumer trends, and turn ideas into relevant marketing activity that benefits a destination and its audiences.**Confident relationship builder and collaborator**, able to develop productive relationships with internal teams, agencies, retailers, local organisations and external partners, and bring people together around shared objectives.* **Able to use insight and performance data to make decisions**, set clear objectives, assess results and take action to improve the effectiveness and value of marketing activity.* **Highly organised and proactive**, able to manage competing priorities, take ownership, work independently within an agreed strategy and collaborate effectively with specialist teams to deliver high-quality marketing.