Communications & Marketing Manager

Liverpool City Council

Liverpool

On-site

GBP 40,000 - 50,000

Full time

2 days ago
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Benefits offered by this job

30 days holiday
Flexibility First
LGPS AVC
Learning & Development
Health & Wellbeing
Cycle to Work
Travel Pass
Gym Discounts
Volunteering Scheme

Job summary

Liverpool City Council is seeking an experienced Communications & Marketing Manager to lead digital marketing, branding and communications across its iconic City Halls portfolio. This role focuses on shaping audience engagement, driving commercial growth, and strengthening the venues' profiles in Liverpool and beyond.

The post requires creativity, strategic thinking and strong leadership to manage campaigns, content creation and stakeholder relationships.

Qualifications

  • Progressive experience in communications and marketing.
  • Experience leading digital marketing campaigns and branding.
  • Ability to create engaging content and manage stakeholder relationships.
  • Previous line management or team leadership experience.

Responsibilities

  • Lead the planning and delivery of digital marketing campaigns across websites, social media, email and online platforms.
  • Line manage the Marketing & Communications Officer.
  • Create engaging content, photography and video to promote events, venue hire, ticket sales and heritage activity.
  • Manage and develop the City Halls brand, ensuring consistency across all marketing, communications and venue materials.
  • Drive audience growth and commercial performance through insight-led marketing and effective campaign management.
  • Maintain and enhance website content to maximise engagement, enquiries and sales opportunities.
  • Use analytics and performance data to evaluate campaigns and identify opportunities for improvement.
  • Develop marketing plans that support venue hire, events, fundraising campaigns and strategic partnerships.
  • Produce high-quality written content including articles, blogs, news releases and social media copy.
  • Support internal and external communications, stakeholder engagement and organisational campaigns.
  • Build strong relationships with partners, cultural organisations and commercial stakeholders to increase reach and impact.
  • Champion innovative marketing approaches and sector best practice across the City Halls portfolio.

Skills

Digital marketing
Branding
Content creation
Analytics
Stakeholder engagement
Team leadership

Tools

Google Analytics
Website CMS
Social media platforms

Job description

Communications & Marketing Manager (Fixed Term - 12 months)

A bit about us: Liverpool is home to vibrant, energetic, and engaged communities, people who take real ownership of their local area and are passionate about making our city a better place. We've got ambitious targets to meet and we need people who are driven, dynamic and ready to deliver the very best for our communities. Public service is more important than ever, and this role represents a real opportunity to make a difference to our communities by transforming the way we work and placing our residents at the heart of everything we do. Working at Liverpool City Council provides an opportunity to contribute to your community and make a positive impact on the lives of residents. Our values shape how we work to deliver public services, and how we communicate with the residents we serve. We care about the best outcomes for local people, through our public services.We are proud of our world-famous thriving city with its rich culture, as well as affordable housing, good schools, beautiful green spaces – there’s really something for everyone!

The role:

Are you a creative and commercially-minded marketing professional looking to make an impact across some of Liverpool's most iconic venues? City Halls operates St George's Hall, Liverpool Town Hall and Croxteth Hall, delivering a diverse programme of events, venue hire, heritage activity, civic occasions and ticketed experiences. We are seeking an experienced and innovative Communications & Marketing Manager to lead our digital marketing, branding and communications activity. This is a fantastic opportunity to shape audience engagement, drive commercial growth and strengthen the profile of our venues across Liverpool and beyond.

  • Lead the planning and delivery of digital marketing campaigns across websites, social media, email and online platforms
  • Work with and line manage the marketing & Communications Officer
  • Create engaging content, photography and video to promote events, venue hire, ticket sales and heritage activity
  • Manage and develop the City Halls brand, ensuring consistency across all marketing, communications and venue materials
  • Drive audience growth and commercial performance through insight-led marketing and effective campaign management
  • Maintain and enhance website content to maximise engagement, enquiries and sales opportunities
  • Use analytics and performance data to evaluate campaigns and identify opportunities for improvement
  • Develop marketing plans that support venue hire, events, fundraising campaigns and strategic partnerships
  • Produce high-quality written content including articles, blogs, news releases and social media copy
  • Support internal and external communications, stakeholder engagement and organisational campaigns
  • Build strong relationships with partners, cultural organisations and commercial stakeholders to increase reach and impact
  • Champion innovative marketing approaches and sector best practice across the City Halls portfolio

This role requires flexibility, including occasional evening, weekend and bank holiday working to support events and major activities across Liverpool City Council venues. This role is fixed term for the purpose of maternity leave and will end after 12 months.

Our offer to you:
  • At least 30 days holiday, plus bank holidays rising to 34 after 5 years’ service (pro rata if part time) - option to purchase further days
  • Agile working (role dependent) - a “Flexibility First” approach to agile working, where flexibility is the norm rather than the exception
  • Part of the Local Government Pension Scheme – option to join the AVC Scheme
  • Progression - opportunities and training through a wide range of high quality learning
  • Health and Wellbeing - offer including Employee Assistance Programme
  • Cycle to Work and Travel Pass Schemes
  • Drive Time – a salary sacrifice car lease scheme
  • Family friendly policies with enhanced leave
  • Discounted Gym Memberships
  • Employee Volunteering Scheme
  • Medicash
Next steps:

Closing date: midnight on Thursday 19th November 2026Shortlisting date: TBCInterview date: TBCInterview type: Face to face

We reserve the right to close this vacancy early. Once the role has closed, you will not be able to submit an application, and we are unable to reopen the vacancy for you to complete it. We strongly recommend submitting your application well in advance of the closing date to avoid disappointment.

If you would like any further information or an informal discussion, please contact Adam.Birch@liverpool.gov.uk.

Watch our recruitment video and see what life is like working at Liverpool City Council.

Liverpool City Council is committed to fostering a workforce representative of the communities we serve. As an Equal Opportunities Employer, we believe in appointing candidates based on their skills, experience, qualifications, and abilities. To support this commitment, we guarantee an interview to candidates from under-represented groups who meet the minimum essential criteria for the role. If you require any reasonable adjustments in line with the Equality Act 2010, such as an application form in a different format or additional time to complete your application, please contact us at recruitment@liverpool.gov.uk. Although we advertise on Jobs Go Public, and other websites, your application process will be directed to our Tribepad system. Please note that all communication regarding your application for this post will be sent to the email address that you have registered on Tribepad, including your invite to interview if you are shortlisted. Please check your emails regularly, including Spam/Junk, after the closing dates for notifications. Please ensure you complete your full profile, work and education history in Tribepad. Eligibility to work in the UK will be verified in the final stages of the selection process. All candidates must either already have a right to work in the UK before commencing employment or meet the Home Office criteria for Visa sponsorship. Candidates who require sponsorship should evaluate the Home Office eligibility criteria for a Skilled Worker visa before applying. This is not legal advice, and we advise you to seek your own independent legal advice tailored to your own personal circumstances.

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