Marketing Manager - Learning

QA Limited; London; On-site; GBP 35,000 - 65,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to enhance its B2B marketing efforts. This role involves creating and executing lead generation campaigns, collaborating closely with sales teams, and utilizing data analytics to optimize performance. The ideal candidate will have a strong background in campaign management and a passion for driving results in a collaborative environment. With a commitment to personal growth and a supportive culture, this opportunity offers the chance to make a significant impact in a vibrant marketing team. If you thrive in a fast-paced setting and are eager to contribute to innovative marketing strategies, this position is for you.

Benefits

27 days holiday

Holiday buying scheme

Medicash plan

Gympass

Cycle to Work scheme

Employee Assistance Programme

Charity leave

Annual pay review

Employee discounts hub

Training days

Qualifications

• Proven track record in campaign management and optimization across various channels.
• Experience in planning multi-stage lead nurturing campaigns.

Responsibilities

• Create and deliver targeted marketing plans across multiple channels.
• Drive growth through new customer acquisition and learner progressions.

Skills

Campaign Management

Lead Generation

Data Analysis

Stakeholder Management

Marketing Strategy

Education

Degree in Marketing or related subject

Professional marketing qualification

Tools

Marketing Automation Tools

Analytics Software

Job description

Are you an experienced Marketing Manager looking for a fresh and exciting challenge in the UK's largest provider of IT, Tech and Digital Training Solutions to big, medium and small companies?

We're looking for such a person to join our marketing team who can help us to deliver even more exciting and successful campaigns. Here's a bit more info about this exciting role...

About the role:

You'll create and execute targeted lead generation marketing activities across a range of channels to promote QA Learning to a B2B audience, with responsibility for creating and delivering B2B campaigns to take QA’s learning solutions to market.

You’ll support the Head of Marketing to meet business objectives, work closely with sales and create and execute targeted lead generation B2B marketing activities.

About you:

So, if you’ve got experience as a Marketing Manager, are a great people-person and could hit the ground running within our incredible Marketing Team, then we want to hear from you!

This role would be a great fit if you’ve demonstrable experience of campaign planning, strategy and execution preferably working with a B2B technology brand. And if you’re data-savvy, confident working with stakeholders across the business, and comfortable using analytics and reporting to measure campaign results and action optimisations, then what are you waiting for…?

We’d love you to be able to tick the following boxes, too:

• Proven track record of campaign management and optimisation across a variety of channels
• Experience in planning multi-stage lead nurturing campaigns using marketing automation where appropriate
• Experience of using analytics and reporting to measure campaign results and action optimisations
• Demonstrable experience of producing print and online communications
• Educated to degree-level, ideally in Marketing or a related subject
• Holding a professional marketing qualification will be advantageous

From the Job Description:

• Create and deliver marketing plans that will effectively target customers across multiple channels
• Drive growth through new customer acquisition, customer expansion and learner progressions
• Use customer insight to develop compelling propositions and marketing messages
• Execute the marketing plan on time and in budget with a core focus on lead generation
• Work with key stakeholders, including Sales leaders to drive forward process
• Ensure that all marketing activity is tracked, analysed and reported and learning's used to optimize performance and maximize ROI.

What We'll Do For You!

Down time

This is a very community-minded team and taking time for us is so important these days which is why we dedicate some of our benefits to support your health & wellbeing. These include: 27 days holiday each year, holiday buying scheme, Medicash plan, Gympass, Cycle to Work scheme, Employee Assistance Programme and 2 days per year charity leave.

How we’ll help with finance matters

In addition to pension, group income protection and life assurance, QA are offering you an annual pay review, access to our employee discounts benefit hub with hundreds of deals and savings on goods and experiences, season ticket loan, tech scheme and an employee referral scheme.

Personal growth

Learning and opportunity is at the core of what we do – and that applies to you too!

You’ll have the unique opportunity to develop your skills on our QA authored courses in the latest tech (you’ll get 3 training days/year to do this). You can also delve deep into our world-class digital learning content from Circus Street and Cloud Academy on a variety of tech and business topics. Or perhaps you’d like to enrol on an apprenticeship programme to enhance your skillset or learn new things.

Our people

We are an equal opportunity employer, focused on promoting a welcoming and inclusive environment. We embrace diversity, welcome applications from all candidates and aim to support the career growth of everyone. This means no matter what your gender, age, ethnicity, beliefs, or sexual preference, or if you are disabled or a carer, we welcome you and the alternative perspectives you bring to our diverse family. We’re proud of the progress we’ve achieved over the last few years to build an inclusive culture and celebrate our diversity – our rankings on The Inclusive Top 50 UK Employers List are a testament to this.

We are proud to be a Disability Confident employer.

If this is what you’re looking for, here are the next steps:

Hit the apply button and register on our QA website to fill out our quick and easy application form. If you’d like to hear more about the role you can find me on LinkedIn – Giselle Rodrigues or email me: [e-mail] - happy to help!

Vacancy location

Location

London, London, London (International House)