Marketing Manager (Learning and Membership)

TN United Kingdom; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm seeks a Marketing Manager to enhance their Learning and Membership initiatives. This role involves crafting integrated marketing strategies to promote training programs and drive membership growth. The ideal candidate will have extensive experience in campaign planning and community engagement, leveraging CRM tools to optimize performance. Join a dynamic team dedicated to empowering individuals through professional development and community support. If you're passionate about making a difference and thrive in a collaborative environment, this opportunity is perfect for you.

Benefits

Salary sacrifice pension and childcare schemes

1 additional paid day off per year - a YOU day

Enhanced maternity pay

Enhanced sick pay

The West End Club membership

Discount at Joe and the Juice

24/7 access to our Employee Assistance Scheme

The Wellness Hub online membership

Access to everywoman events and networking opportunities

Quarterly team lunches

Qualifications

• Minimum 5 years of marketing experience with proven track record.
• Experience in membership marketing and community engagement.
• Excellent copywriting and communication skills.

Responsibilities

• Plan and deliver integrated marketing campaigns for learning products.
• Drive lead generation and conversion for memberships and training.
• Measure and report on marketing campaign performance.

Skills

Marketing Campaign Planning

Lead Generation

Membership Marketing

CRM Systems

Copywriting

Data Analysis

Project Management

Community Engagement

Education

Bachelor's Degree in Marketing or Related Field

Tools

Salesforce

Dot Digital

Job description

Social network you want to login/join with:

Marketing Manager (Learning and Membership), London

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Client:

Everywoman Limited

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

c5c499a56f06

Job Views:

11

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

Job DescriptionJob Purpose
Based in London on a hybrid working pattern (5 days per week, with 2 days in the office), the Marketing Manager (Learning and Membership) for AllBright/ everywoman. The role is responsible for marketing the company’s Learning and Development portfolio (e.g., training courses, leadership development programmes) and for driving individual and corporate membership growth and engagement.

The Marketing Manager will report directly to the Global Head of Brand and Marketing and work closely with the CRM and Data Insights lead, Social and Content lead, Design team, and external Paid Social Media agency to develop and execute integrated marketing strategies that drive results.

Job RequirementsPerson Specification:

• Minimum 5 years of marketing experience, with a proven track record in campaign planning, execution, and lead generation
• Proven experience in membership marketing and community engagement, driving growth in subscription-based or membership products
• Experience in marketing learning and development or training programmes (such as courses, workshops, leadership development initiatives) is highly desirable
• Familiarity with CRM systems and email marketing platforms (particularly Salesforce and Dot Digital) and the ability to leverage them for campaign management and customer segmentation
• Ideally, experience gained in a leadership training association, membership organisation, or a similar environment focused on professional development
• Excellent copywriting and communication skills, with great attention to detail in proofreading and ensuring high-quality marketing materials
• Analytical and data-driven mindset – comfortable evaluating marketing metrics, A/B test results, and ROI to optimise campaign performance
• Highly organised and structured, able to manage multiple projects, timelines, and stakeholders simultaneously
• A positive, proactive individual who can make decisions under pressure and work well cross-functionally, collaborating openly with various teams
• Passionate about everywoman’s mission
• Demonstrate and align with our internal values: Innovative and Ambitious, Inspiring andInclusive, Curious and Results Driven

Job ResponsibilitiesOutline of Key Responsibilities:

• Plan and deliver integrated marketing campaigns to promote AllBright + everywoman’s learning and development products (e.g., courses, training programmes, leadership initiatives) and membership offerings (individual and corporate)
• Drive lead generation and conversion for both membership subscriptions and training programme enrolments, ensuring a strong pipeline of prospects through the marketing funnel
• Increase engagement and retention among existing members by delivering compelling content, communications, and community initiatives that enhance member value and loyalty
• Drive member attendance at in-house member events (eg: dinners, talks, roundtables)
• Leverage the full marketing mix – including CRM/email marketing, digital content, paid advertising (PPC, social ads), social media, partnerships, public relations (PR), and events – to maximise brand reach and customer engagement
• Collaborate closely with the CRM & Data Insights lead to utilise segmentation, automation, and campaign data to inform and optimise performance
• Partner with the Social and Content lead, and Design team to ensure the creation of impactful, on-brand campaign assets across digital channels
• Manage the relationship with the external Paid Social Media agency to plan, execute, and evaluate high-performing paid campaigns across relevant platforms
• Work closely with key stakeholders across Content, Sales, Product, and Partnerships teams to align marketing strategies with business goals and ensure cohesive messaging and execution
• Create and oversee the development of marketing content and collateral (e.g., email campaigns, landing pages, brochures) that effectively communicate the value of our memberships and learning programmes
• Measure and report on the performance of marketing campaigns, membership growth, and training uptake, using key KPIs and analytics to derive insights and recommendations for continuous improvement
• Support and participate in important events (both in-person and virtual) throughout the year as required, serving as a brand ambassador and ensuring effective promotion and member engagement at these events

Job Benefits

• Salary sacrifice pension and childcare schemes*
• 1 additional paid day off per year - a YOU day
• Enhanced maternity pay*
• Enhanced sick pay*
• The West End Club membership
• Discount at Joe and the Juice
• 24/7 access to our Employee Assistance Scheme
• The Wellness Hub online membership
• Access to everywoman events and networking opportunities
• Access to paid learning and development opportunities
• Refer an everywoman star bonus scheme
• Quarterly team lunches
• Summer and Christmas social events

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Created on 26/04/2025 by TN United Kingdom