Marketing Manager - Hospitality

JR United Kingdom; York; On-site; GBP 30,000 - 50,000; Full time

Job summary

A renowned establishment is seeking a Marketing Manager to enhance brand identity and oversee marketing strategies. The role encompasses executing marketing activities for Shanghai Me London, including content creation, event management, and digital campaigns. Ideal candidates are well-versed in the F&B industry with a keen understanding of current trends, possessing strong organizational and interpersonal skills.

Qualifications

• 4-5 years of experience in Brand/Marketing, preferably within the F&B industry.
• Strong interpersonal skills and ability to work under pressure.
• Experience in managing external agencies and creating content.

Responsibilities

• Creating content briefs and managing digital campaigns for brand awareness.
• Overseeing events and ensuring alignment with brand strategy.
• Preparing monthly reports including social media and marketing metrics.

Skills

Content Creation

Digital Marketing

Event Management

Strong Interpersonal Skills

Social Media Skills

Attention to Quality and Detail

Education

Educational Background in Marketing

Tools

Microsoft Office

Mailchimp

Canva

Job description

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Marketing Manager will work closely with the Global Brand Marketing Manager, Director of Marketing, and the General Manager to plan and maintain the brand identity through strategic planning and activation. The role involves the day-to-day execution of activities supporting Shanghai Me London. The ideal candidate should be organized, flexible, creative, and have a strong interest in F&B, branding, and marketing industries, with a willingness to learn.

RESPONSIBILITIES:

1. Creating content briefs for marketing activations
2. Proposing a localized marketing calendar to the Global Brand Marketing Manager
3. Supporting the execution of restaurant activations
4. Overseeing and managing events, ensuring alignment with brand strategy, and maintaining communication with the global team
5. Assisting with private dining events, including resources like flowers and menu design, with seamless communication
6. Developing and proposing a social media calendar with a localized approach
7. Managing digital campaigns to increase awareness, brand equity, and customer loyalty
8. Collaborating with brand and operation teams to meet business needs
9. Assisting in the development of brand collaterals
10. Maintaining consistent tone of voice across all digital and local platforms
11. Responding to direct messages from guests across platforms
12. Managing external agencies (Graphic Design, PR, Digital Marketing) to deliver tailored results
13. Recording challenges and achievements through monthly reports
14. Ensuring brand standards are met in collaboration with the Brand Manager
15. Coordinating photoshoots and videoshoots
16. Preparing monthly reports including social media, PR, and digital marketing metrics

Qualifications:

• 4-5 years of experience in Brand/Marketing, preferably within the F&B industry
• Proficiency in the local language
• Background in Hospitality/F&B
• Understanding of London's F&B scene
• Awareness of current cultural, social, and dining trends
• Ability to work independently
• Experience collaborating with front and back of house teams
• Strong interpersonal skills
• Highly organized, articulate, patient, hospitable, creative, and positive
• Ability to work effectively solo and within a global team
• Capable of working under pressure
• Attention to quality and detail
• Experience in content creation, digital marketing, events, budgeting, reporting, and managing external agencies
• Self-motivated with a solution-oriented mindset
• Educational background in marketing preferred
• Excellent social media skills and proficiency in Microsoft Office, Mailchimp, Canva