Marketing Manager (Full-time)

Adventist Health Hong Kong; Doncaster; On-site; GBP 90,000 - 120,000; Full time

Job summary

Adventist Health Hong Kong is seeking a senior marketing leader to translate business objectives into strategic marketing plans that drive growth, consumer engagement and patient retention for the Adventist Health brand. You will align marketing with hospital strategy, manage budgets, and collaborate with executives and physicians to strengthen branding across programs.

The role requires a strong track record in branding, marketing leadership, and data governance within the healthcare sector,

Qualifications

• Bachelor’s degree in Marketing, Communication, Business or related discipline.
• Advanced degree in business, data analysis, or health related field preferred.
• Over 10 years of branding, marketing and corporate communication experience.
• 4 years in a leadership position with proven team development and project management.
• Experience in healthcare/medical industry is highly preferred.
• Fluent English and Chinese communication skills.

Responsibilities

• Lead and develop strategic marketing plans translating business objectives into goals and processes.
• Drive marketing plans that support hospital strategy and growth.
• Participate in hospital marketing budget planning and management.
• Coordinate with executives and physicians to implement programs and branding.
• Develop holistic marketing data governance strategy for cross-system leverage.
• Translate marketing activities into measurable metrics for effectiveness.
• Lead an agile marketing team for campaign implementation and measurement.

Skills

Branding

Marketing strategy

Campaign management

Team leadership

Communication

English & Chinese

Education

Bachelor’s degree in Marketing, Communication, Business or related discipline

Advanced degree in business, data analysis, or health related field preferred

Job description

• Lead and develop strategic marketing plans and transfer business objective into specific marketing goals and processes that drive growth, consumer engagement and patient retention for the Adventist Health brand
• Drive marketing plan that supports the overall Hospital strategy and growth
• Participate in hospital marketing budget planning and management
• Coordinate and collaborate with executive management and physicians to understand business objectives, implement marketing programs and build better hospital/ medical program branding
• Develop and implement holistic marketing data governance strategy for leverage across internal system
• Transfer marketing activities into accountable measurement to evaluate the effectiveness of marketing strategies
• Lead an agile marketing team for campaign implementation and measurement

Duties

• Lead and develop strategic marketing plans and transfer business objective into specific marketing goals and processes that drive growth, consumer engagement and patient retention for the Adventist Health brand
• Drive marketing plan that supports the overall Hospital strategy and growth
• Participate in hospital marketing budget planning and management
• Coordinate and collaborate with executive management and physicians to understand business objectives, implement marketing programs and build better hospital/ medical program branding
• Develop and implement holistic marketing data governance strategy for leverage across internal system
• Transfer marketing activities into accountable measurement to evaluate the effectiveness of marketing strategies
• Lead an agile marketing team for campaign implementation and measurement

Requirement

• Bachelor’s degree in Marketing, Communication, Business or related discipline
• Advanced degree in business, data analysis, or health related field is preferred
• Over 10 years of branding, marketing and corporate communication, including 4 years in a leadership position with proven team development and project management experience
• Prior experience in healthcare and medical industry is highly preferred
• Good command of spoken and written English and Chinese
• Strong sense of responsibility, able to multi-task and work under pressure
• Open-minded and adaptable to changes, mature, with an entrepreneurial mindset and can-do attitude
• Candidates with less experience may be considered for the Assistant Marketing Manager position