Marketing Manager

Cleveland Clinic London; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Pension contributions

Private medical & dental

Eye care contributions

Discounted gym

Employee Assistance Programme

Nursery scheme

Season ticket loan

Cycle to work

Job summary

Cleveland Clinic London is seeking a Marketing Manager to lead brand development and revenue growth. You will drive cross-channel campaigns, oversee a small team, and collaborate with clinical and US teams to pursue growth opportunities.

You will manage budgets and relationships with external partners, deliver PR tactics, and report to the Head of Business Development & Marketing. A hybrid working environment is offered.

Qualifications

• Experience in healthcare services (private or NHS) is essential.
• Experience managing marketing budgets and contracts.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) is essential.
• Experience with proactive market reviews and competitor/customer landscape mapping is essential.
• Line management experience is essential.
• Experience managing and reporting on digital marketing tactics is essential.
• Experience in digital marketing is essential.
• Experience working with senior stakeholders is highly desirable.
• Experience running cross-functional projects is highly desirable.

Responsibilities

• Manages 2 direct reports: marketing lead and officers, coordinating with global marketing colleagues.
• Leads cross-channel marketing to drive brand awareness, volume and revenue growth with clinical and business teams.
• Develops campaigns across channels, including digital PPC efforts, for new services and growth projects.
• Initiates public relations efforts with the global Public and Media relations team.
• Reports regularly to the Head of Business Development & Marketing and leadership groups.
• Monitors healthcare market and competitor landscape for marketing opportunities.
• Represent Cleveland Clinic London at conferences and industry events.
• Supports senior leadership and wider commercial team on growth initiatives and policy alignment.
• Collaborates with Growth function and ensures marketing structures are fit for purpose.

Skills

Healthcare marketing

Budget management

Digital marketing

Stakeholder management

Line management

PPC & digital ads

Microsoft Office

Tools

Microsoft Office

CRM platforms

Job description

Our vision is to be the best place for healthcare anywhere and the best place to work in healthcare.

We believe that every life deserves world class healthcare.

Job Summary

Salary: Competitive, Depending on Experience

Hours: Monday to Friday, 9am - 5pm

Location: 40 Grosvenor Place, London SW1X 7AW (hybrid working)

Contract: Full-time, permanent

What are we looking for?

The Marketing manager is responsible for developing comprehensive marketing and communication strategies to drive brand awareness, volume and revenue growth for Cleveland Clinic London. We have been open for four years and are looking for someone to help lead our next stage of growth and deliver our advertising and partnership plans.

This includes ownership of planning and delivery to support the development of productive relationships with a range of external key stakeholders.

You will report to the Head of Business Development & Marketing and will partner with clinical and functional teams across the organisation (here in the UK and the US) on various projects.

What makes us different?

Cleveland Clinic London offers a brand-new high-acuity environment with the very latest equipment, where caregivers are encouraged to grow their expertise across multiple specialties, and in collaboration with expert clinicians. Our Mission, ‘Caring for life, researching for health, and educating those who serve’, assures our unwavering commitment to professional development.

What will your duties include?

• Manages 2 direct reports: the marketing lead, officer and interns as assigned and collaborates with our global marketing colleagues to drive departmental goals
• Leads on cross channel marketing tactics to drive brand awareness, volume and revenue growth (across payor types), in collaboration with business development, clinical teams and other key stakeholders.
• Leads and develop marketing campaigns across all channels including extensive digital activities (PPC 3rd party platforms), focussed around new clinical services and other key strategic growth projects
• Initiates public relations tactics with our global Department of Public and Media relations
• Provides appropriate regular reporting to the Head of Business Development & Marketing and respective leadership groups and committees.
• Proactively scans the healthcare market, and competitor/customer landscape for relevant marketing opportunities.
• Represents Cleveland Clinic at conferences where networking opportunities exist.
• Support the Head of Business Development & Marketing and collaborate with the wider commercial team on all key initiatives to drive growth for CCL.
• Support Head of Business Development & Marketing to ensure that marketing policies, systems, structures and approaches are fit for purpose and compliant.
• Works collaboratively with other colleagues in the Growth function.

What we need from you?

• Previous experience of working in healthcare services (private or NHS) essential
• Previous experience of managing marketing budgets and contracts is essential
• Experience using Microsoft Office Suite Products (Outlook, Word, Excel or PowerPoint), essential
• Experience of proactive marketing approaches including market reviews and mapping of competitor/ customer landscape for relevant marketing opportunities is essential
• Previous experience of line management is essential
• Previous experience of managing and reporting on digital marketing tactics, essential
• Previous experience of digital marketing is essential
• Previous experience of working with senior stakeholders highly desirable
• Previous experience of running cross-functional projects highly desirable

What can we offer you?

As a private hospital with no shareholders, we reinvest profits back into our organisation. This means we can offer tailored support and development for caregivers, alongside benefits such as:

• 25 days annual leave (plus bank holidays)
• Auto-Enrolment of 5% pension - Cleveland Clinic contributes 10% through Salary Exchange
• Life Assurance, Private Medical & Dental Insurance and Eye Care contributions
• Discounted gym facilities
• 24/7 Holistic Employee Assistance Programme
• Workplace Nursery Scheme
• Season Ticket Loan
• Cycle to Work Scheme

Who we are?

Cleveland Clinic is one of the leading providers of specialised medical care in the world, providing clinical excellence and superior patient outcomes for almost 6 million patient visits per year across more than 200 locations. We employ over 80,000 caregivers worldwide and continue to drive innovation in healthcare.

With over 100 years of history, our “Patients First” philosophy is at the heart of everything that we do.

If you would like to know more, please email [e-mail].

Disclosure and Barring Service (DBS) Check

This role may be subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order (as amended) and it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (DBS) to check for any previous criminal convictions.

“Let’s deliver World Class care together!”

As an equal opportunities employer, we aspire to work together to promote a more inclusive work environment, which represents our commitment to celebrate diversity.