Marketing Executive (Full-time)

Adventist Health Hong Kong; Doncaster; On-site; GBP 28,000 - 42,000; Full time

Job summary

Adventist Health Hong Kong is seeking a skilled digital marketing professional in Doncaster to plan, execute, and optimize multi-channel campaigns for brand awareness and traffic. You will analyze ROI, manage hospital website content, and lead social media engagement initiatives across platforms.

The role requires 3+ years of digital marketing experience, strong copywriting, and fluency in English, Cantonese, and Mandarin. Immediate availability is preferred; MS Office proficiency is essential.

Qualifications

• Degree holder in Marketing, Business Administration or related disciplines.
• Minimum of 3 years of experience in digital marketing, preferably in healthcare.
• Solid experience in digital marketing and social media management (Facebook, Instagram, YouTube).
• Strong content strategy with copywriting and ability to translate complex information into accessible content.
• Excellent written and spoken English, Cantonese and Mandarin; strong communication and presentation skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, EDM, Google Ads and other online advertising.
• Conduct regular reporting and performance tracking; evaluate campaign effectiveness using conversions and ROI.
• Manage and maintain hospital website content, ensuring it is up-to-date and user-friendly.
• Oversee daily operations of social media platforms and develop strategies to enhance audience engagement.
• Support the implementation of marketing strategies, projects, and events.
• Assist in organizing events, seminars, and webinars.

Skills

Digital marketing

Social media management

Content strategy

Copywriting

Communication skills

MS Office

English proficiency

Cantonese & Mandarin

Education

Marketing / Business degree

Tools

Facebook

Instagram

YouTube

Google Ads

Job description

Duties

• Plan, execute, and optimize digital marketing campaigns across social media, EDM, Google Ads and other online advertising to enhance brand awareness, drive engagement and traffic to the website.
• Conduct regular reporting and performance tracking; evaluate campaign effectiveness using metrics such as conversions and ROI.
• Optimize the use of multi-channel digital campaigns to promote hospital services
• Utilize analytics tools to monitor campaign performance and provide insights for improvement
• Manage and maintain hospital website content, ensuring it is up-to-date and user-friendly
• Oversee daily operations of social media platforms and develop strategies to enhance audience engagement
• Support the implementation of marketing strategies, projects, and events.
• Assist in organizing events, seminars, and webinars.
• Perform other ad hoc projects as assigned.

Requirement

• Degree holder in Marketing, Business Administration or other related disciplines
• Minimum of 3 years of experience in digital marketing, preferably in healthcare, pharmaceutical or wellness sectors.
• Solid experience in digital marketing and social media management i.e. Facebook, Instagram, YouTube, etc.
• Strong content strategy capabilities with creative mindset, strong copywriting an contentment creation skills with ability to translate complex information into accessible content
• Strong communication, interpersonal and presentation skill
• Proficient in MS Office and Chinese word processing
• Excellent in written and spoken English, Cantonese and Mandarin
• Immediate available is preferred