Marketing Executive, Specialist Events

Financial Times; Greater London; On-site; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Generous annual leave

Medical cover

Inclusive parental leave packages

Subsidised gym memberships

Opportunities to give back

Job summary

The Financial Times Live team seeks an event marketing professional to plan and deliver targeted marketing campaigns across FT Specialist events. You will grow audiences, drive high-quality delegate registrations, and raise awareness of FT Specialist events through print and digital channels.

Collaborating with editorial, design and commercial teams, you will manage email, social, CMS and website content while analysing campaign performance to inform optimisation.

Qualifications

• Experience managing multiple campaigns in a fast-paced environment.
• Strong written communication and copywriting for emails.
• Excellent attention to detail in data and copy.
• 1–2 years in marketing, events or audience development.

Responsibilities

• Plan, implement, handle and analyse event marketing campaigns across the FT Specialist portfolio.
• Support weekly, monthly and annual delegate registration targets.
• Collaborate with editorial, content, design, operations and commercial teams on propositions.
• Brief artwork and collateral with accuracy and quality.
• Coordinate campaigns across email, social, print and digital channels.
• Build and maintain event websites and campaign content.
• Handle audience data in line with data protection requirements including GDPR.
• Develop targeted delegate segments and identify prospective attendees.
• Manage sponsor or client communications where appropriate.
• Work with conference production to understand programmes and audiences.
• Produce campaign reports and forecasts to optimise activity.
• Research and engage prospective delegates, communicating event value.

Skills

Campaign management

Copywriting

Data analysis

Excel expertise

Email marketing

CMS platforms

Digital marketing

Stakeholder comms

Project management

Job description

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Equity in the Workplace

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role / Position Overview

Financial Times Live (FT Live) is the conferences and events division of the Financial Times and its group publications. Our mission is to bring global executive audiences the latest knowledge and opinion while creating opportunities for them to connect with one another.

FT Specialist comprises 17 brands serving niche professional audiences with information that helps them make better decisions and operate more effectively. Its portfolio includes brands such as The Banker, Investors’ Chronicle, fDi, FTAdviser, PWM and Pensions Expert.

We are looking for an event marketing professional to work closely with the Senior Marketing and Project Manager to plan and deliver targeted, integrated marketing campaigns across the FT Specialist events portfolio.

You will help grow and engage our audiences, driving high-quality delegate registrations while increasing awareness of FT Specialist events. Working across print and digital channels, you will build on existing audience relationships, identify new opportunities for growth and help ensure our events attract the quality and seniority of delegates expected from the FT brand.

As part of the FT Specialist events team, you will support campaigns across the full event lifecycle. This includes building and maintaining event websites, briefing creative assets, delivering email, social, print and digital activity, handling relevant client communications, identifying prospective delegates and analysing campaign performance.

Key Responsibilities

• Work closely with the Senior Marketing and Project Manager to plan, implement, handle and analyse event marketing campaigns across the FT Specialist portfolio.
• Support the delivery of weekly, monthly and annual delegate registration targets.
• Collaborate with editorial, content, design, operations and commercial colleagues to develop compelling event propositions, formats and audience strategies.
• Brief creative artwork and promotional collateral with a strong focus on accuracy, quality and attention to detail.
• Coordinate event marketing campaigns across email, social, print and digital channels.
• Build, update and maintain event websites and associated campaign content.
• Handle audience and consumer data sensitively and in accordance with relevant data protection requirements, including GDPR where applicable.
• Use existing and new audience data to develop targeted delegate segments and identify prospective attendees.
• Manage sponsor or client communications where appropriate.
• Work closely with conference production and marketing colleagues to develop a strong understanding of event programmes, themes and audience profiles.
• Produce regular campaign reports and forecasts, monitoring performance and using insights to optimise future activity and share optimisations.
• Research and engage prospective delegates, clearly communicating the value of our events and supporting new registrations.
• Collaborate with the wider FT Specialist marketing team and colleagues across the FT to maximise high-quality audience reach.
• Ensure marketing activity supports the wider FT brand proposition and delivers consistent, integrated messaging across channels.

Required Skills / Experience

• Experience handling multiple projects or campaigns simultaneously, with the ability to prioritise effectively and meet deadlines in a fast-paced environment.
• A proactive, organised approach, with the initiative to work independently and partner effectively with collaborators across different teams and levels of seniority.
• Strong written communication and copywriting skills, including experience creating effective email marketing content.
• Excellent attention to detail across both written and numerical work.
• Strong communication and interpersonal skills, with confidence engaging audiences and external partners through email, telephone, virtual and face-to-face channels.
• A practical, data-informed approach to campaign reporting, analysis and optimisation.
• Strong Microsoft Office skills, particularly Excel, including confidence working with formulas, charts and graphs.
• Familiarity with digital marketing channels such as social media, websites or CMS platforms and email delivery tools.
• Approximately 1–2 years of relevant marketing, events, audience development or related experience, or equivalent transferable experience.

What’s in it for You? Our Benefits

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [e-mail] and a member of our team will be happy to help.

Further Information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact [e-mail].

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