Marketing Manager - France

AnyVan Ltd; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A dynamic logistics technology firm is seeking a Marketing Manager to lead efforts in the French market. The ideal candidate will have experience in launching consumer tech businesses, exceptional communication skills in English and French, and a strong grasp of marketing channels including PR and influencer strategies. This role requires a hands-on approach and is crucial for the company's international expansion.

Qualifications

• Solid experience launching direct-to-consumer tech businesses in the French market.
• Exceptional written and verbal communication skills in both English and French.
• Natural storytelling ability with experience writing long and short-form copy in French.
• Broad marketing channel exposure, with direct responsibility for PR and influencer marketing.
• Strong experience measuring campaigns against commercial goals.

Responsibilities

• Define and execute the go-to-market strategy for France.
• Be the voice of the French customer internally.
• Lead ongoing market activation and campaign delivery.
• Work with data and finance teams for measurable activities.
• Develop creative and compelling content across marketing channels.

Job description

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Moving your career forward

Our CEO, Angus spotted that many vans on the roads are half full or empty at any given time and so AnyVan was born in 2009 to create the world's most efficient technology logistics platform and help halve the number of miles driven.

We've achieved incredible milestones since then, including securing the largest funding round for a UK tech logistics company from Vitruvian Partners. Today, AnyVan is the largest and fastest-growing company in the logistics space, with big ambitions for the future.

We're committed to moving that's miles better and have helped over 8 million customers across the UK, Ireland and Europe (France, Germany, Italy, Spain) and over 150,000 customers have rated us excellent on Trustpilot.

By using innovative technology, we're transforming the moving experience, cutting costs and doing our part for the planet to make sure moving doesn't cost the earth. We've saved enough miles to travel 1,185 times around the world, reduce 8520 tonnes of carbon annually and are proud to be the only carbon neutral removals and delivery company in the UK!!!

We're looking for passionate individuals to join our talented team of approx. 300 AnyVanners in our London and Cape Town offices. If you're as driven as we are and want to be part of a forward-thinking company to make moving 'miles better' and moving your career forward at the same time - we'd love to hear from you!

Our marketing team is looking for a Marketing Manager to lead Anyvan's marketing efforts in France. This is a pivotal role for AnyVan's international expansion and will be responsible for making sure our brand finds its core customer base - and grows fast.

This role will bring customer insight, deep market knowledge and broad channel expertise to deliver effective campaigns that reach new customers and help drive conversion. It requires a mix of strategic thinking and hands-on execution, supported by the wider marketing function.

What you'll be doing:

• Define and execute the go-to-market strategy for France - identifying market opportunity, key audiences, core messages and channel mix - with support from the Head of Brand and CMO
• Be the voice of the French customer internally, using data and insight to shape the proposition, tone and localisation
• Lead ongoing market activation and campaign delivery with direct responsibility for brand, content, influencer and PR channels
• Work with our data and finance teams to ensure all activity is measurable and driving incremental revenue, and lead on reporting back to the business
• Develop, either yourself or working with freelancers, creative and compelling content across the customer journey for a wide range of marketing channels, ensuring local relevance and brand consistency
• Lead our local PR and influencer channel activity, generating and implementing campaigns that support our marketing strategy
• Coordinate closely with internal teams to ensure centralised functions, including CRM, product marketing, partnerships, SEO and paid social, are executed effectively within a local context
• Proactively propose strategies and tactics to optimise marketing efforts, in line with business objectives
• Contribute towards campaign ideas, as well as brief and feedback on creative with customer insight and brand expertise

Skills and experience you'll need to be successful in the role

• Solid experience launching direct-to-consumer tech businesses in the French market. Bonus points if you've worked in a scale-up
• Exceptional written and verbal communication skills in both English (fluent) and French (native)
• Natural storytelling ability, with experience writing long and short-form copy in French
• Broad marketing channel exposure, with direct responsibility for PR and influencer marketing. Knowledge of SEO and partnerships is a plus
• Strong experience measuring campaigns against commercial goals and understanding the impact on revenue
• Fantastic project management skills, balancing organisation and speed of execution
• The ability to collaborate and influence - you'll need to gain buy-in from, and manage relationships with multiple stakeholders across the business
• A hands-on, can-do attitude. You're someone who's self-motivated, embraces responsibility and knows how to drive results
• An appetite to learn and be part of a two-way feedback culture

• The ability to commute to our offices in Hammersmith at least 3 days a week
• A strong alignment with our company values and able to make an impact!
• Please note we are unable to offer visa sponsorship for this role. All applicants must be currently located in and fully eligible to work in the UK without any visa support

Our company values are:

• Have fun, get it done (work hard play hard, satisfaction in results, do the right thing)
• Progress over perfection (Innovate and disrupt, Curious and adaptable, Work quick, learn quicker)
• One team thinking big (Collaborate and communicate, Celebrate wins , Embrace challenges)

DE&I

We are committed to building an inclusive and diverse workplace where every voice is heard, every perspective is valued, and every individual has the opportunity to thrive. We welcome applicants from all backgrounds to be part of our mission and contribute to our vibrant culture.