Marketing manager for retirement villages

Retirement Villages Group; Greater London; Hybrid; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Hybrid work arrangement

Office in London Victoria

Supportive marketing team

Job summary

Retirement Villages Group in the UK is seeking a commercially minded Marketing Manager to own the marketing strategy across a portfolio of retirement villages, working with Regional Sales Managers and village teams.

You will plan multi-channel campaigns, manage budgets, use HubSpot for targeted journeys, and coordinate open days and local partnerships to generate quality enquiries and conversions.

Qualifications

• Experienced marketing professional with a mix of strategic thinking and hands-on delivery.
• Commercially aware with data-driven decision making.
• Experience managing multi-channel marketing campaigns and developing marketing plans.

Responsibilities

• Develop and own marketing plans for your portfolio of villages, aligning activity with sales targets and local opportunities.
• Plan and deliver integrated campaigns across digital, social media, email, direct mail, PR, events and local partnerships to generate demand.
• Build strong relationships with Regional Sales Managers and village teams to support priorities and deliver results.
• Use HubSpot to develop targeted campaigns, audience segmentation and nurture journeys from enquiry to visits and reservations.
• Monitor campaign effectiveness and the wider sales funnel, using data to improve lead quality and ROI.
• Take ownership of the portfolio marketing budget, managing agency and supplier costs.
• Plan and support village open days and local marketing initiatives with measurable outcomes.

Job description

Описание

We're looking for a commercially minded and hands-on Marketing Manager to join our Marketing team. You'll take ownership of the marketing strategy and delivery across a portfolio of our retirement villages, working closely with Regional Sales Managers, village Sales teams and Operations colleagues to develop plans that generate quality enquiries and ultimately drive sales, rentals and reservations.

Задачи

• Develop and own marketing plans for your portfolio of villages, aligning activity with sales targets, business priorities and local market opportunities
• Plan and deliver integrated campaigns across digital, social media, email, direct mail, PR, events and local partnerships to generate high-quality demand
• Build strong relationships with Regional Sales Managers, village Sales teams and Operations colleagues, ensuring marketing activity supports their priorities and delivers results
• Use HubSpot to develop targeted campaigns, audience segmentation and nurture journeys, helping prospective customers progress from initial enquiry through to visits, reservations and completion
• Monitor campaign effectiveness and the wider sales funnel, using data to understand conversion, lead quality and return on investment, and identify where improvements can be made
• Take ownership of your portfolio marketing budget, managing agency and supplier costs and ensuring investment is used effectively
• Plan and support village open days, discovery events and local marketing initiatives, making sure activity is well coordinated and delivers measurable outcomes
• Ensure marketing activity reflects each village's individual character and proposition, creating engaging and accurate messaging for prospective residents, families and wider audiences
• Brief and manage external agencies and suppliers, setting clear expectations, managing deadlines and ensuring quality and value
• Share ideas, identify new opportunities and work collaboratively across the Marketing team to improve how we plan, deliver and measure our activity

Требования

• You'll be an experienced marketing professional who enjoys balancing strategic thinking with getting things done.
• You’ll be commercially aware, confident using data to shape decisions and comfortable managing multiple priorities across different locations.
• Experience managing multi-channel marketing campaigns and developing marketing plans.
• A strong understanding of customer journeys, sales funnels, lead generation and conversion.
• Experience managing marketing budgets, external agencies and multiple projects.
• Confidence analysing campaign performance and using insight to improve results.
• Experience using CRM and marketing platforms.
• Excellent communication skills, with the ability to build relationships and influence stakeholders at all levels.
• Strong organisation and project management skills, with the ability to manage competing deadlines.
• A proactive, practical approach, with the confidence to bring ideas, challenge existing approaches and find solutions.
• A collaborative mindset and a genuine commitment to working as One Team.

Будет плюсом: HubSpot Sales Enterprise and Marketing Pro experience would be an advantage; Experience in property, hospitality, later living, leisure or another multi-site, customer-focused environment would be particularly beneficial

Условия

This is a hybrid role, typically involving 2 days per week in our London Victoria office (or visiting our villages) and 3 days working remotely. Flexibility is important, as you'll need to travel to your assigned villages, attend meetings and support events in line with business needs. We offer a supportive environment where you can make a difference, share ideas and help shape the future of retirement living.

• Age Well: We create a world where everyone has the opportunity to age well
• Community: We believe in the power of community
• Keep Improving: We get things done and find ways to keep improving
• Invest Wisely: We invest wisely and treat every penny as if it were our own
• Planet Positive: We recognise the climate emergency and work hard to have a positive impact on the planet
• One Team: We support one another. We try, succeed and learn, together