Marketing manager for live events

Haymarket Media Group; Twickenham; A distancia; GBP 46.000 - 50.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

25 days holiday

Work from anywhere

Flexible working hours

Contributory pension

Health cash plans

Descripción de la vacante

Haymarket Media Group in the United Kingdom seeks a Senior Marketing Manager for Live Events to lead integrated marketing strategies across a portfolio of conferences, awards and forums. You will set objectives, KPIs and oversee multi‑channel campaigns across email, social, websites, digital advertising and partnerships.

You will work closely with senior Commercial stakeholders to drive delegate acquisitions, sponsorships and revenue, manage budgets, leverage CRM data, and mentor Marketing

Formación

• Extensive knowledge of marketing principles and integrated campaigns.
• Strong understanding of digital channels and customer journeys.
• GDPR and responsible use of customer data.
• Excellent communication with senior stakeholders.
• Strategic thinking with campaign and project management skills.
• Leadership and people development capabilities.

Responsabilidades

• Lead the development and implementation of integrated marketing strategies across conferences, awards and forums.
• Set marketing objectives, priorities and KPIs aligned with business goals.
• Oversee multi-channel campaigns across email, social, websites, digital ads and partnerships.
• Review campaign performance and audience insights to guide actions.
• Collaborate with Commercial stakeholders to support delegate acquisition and revenue objectives.
• Oversee budgets and resource allocation for the portfolio.
• Utilize customer data and CRM to support targeted marketing activities.
• Provide direction on event websites and digital customer journeys.
• Identify new marketing approaches to improve engagement and performance.
• Build relationships with senior stakeholders across functions and teams.
• Lead and develop Marketing Managers and wider team.

Conocimientos

Integrated marketing

Campaign management

Audience acquisition

Stakeholder management

Budget management

Leadership

CRM data

Descripción del empleo

Описание:

Haymarket Business Media's Live Events team delivers a diverse portfolio of market-leading awards, conferences and industry events across Haymarket Media Communications and Haymarket Professional brands. Bringing together professional communities through high-quality live experiences, the team plays an important role in strengthening audience engagement, supporting commercial growth and enhancing the reputation of Haymarket's brands. Working as part of the wider marketing function, the Senior Marketing Manager provides strategic leadership across an assigned portfolio of live events, developing and delivering integrated marketing strategies that drive audience engagement, delegate registrations, award entries and commercial performance across brands including Campaign, PR Week, Third Secto

Задачи:

Lead the development and implementation of integrated marketing strategies across an assigned portfolio of conferences, awards and forums. Set clear marketing objectives, priorities and KPIs, ensuring activity is aligned with wider business and commercial goals. Provide strategic oversight of multi-channel campaigns across email, social media, websites, digital advertising, partnerships and other relevant channels. Review campaign performance and audience insight, identifying trends, risks and opportunities and translating these into actionable recommendations. Work closely with senior Commercial stakeholders to develop marketing approaches that support delegate acquisition, sponsorship, partnerships and revenue objectives. Oversee marketing budgets across the assigned portfolio, ensuring resources are allocated effectively and activity delivers value against agreed objectives. Ensure effective use of customer data, audience segmentation and CRM capabilities to support targeted and measurable marketing activity. Provide strategic oversight of event websites, landing pages and digital customer journeys, ensuring they support audience engagement and conversion. Identify and implement new marketing approaches, channels and opportunities to improve audience engagement, campaign performance and customer experience. Build and maintain strong relationships with senior stakeholders across Commercial, Editorial, Events, Design, Data, Production and Brand teams. Manage and develop relationships with external agencies, suppliers and partners, ensuring they deliver against agreed objectives and standards. Provide direction and oversight across campaign planning and delivery, ensuring key priorities, risks and dependencies are effectively managed. Lead, coach and develop Marketing Managers and more junior members of the marketing team, supporting individual development and building marketing capability. Support resource planning across the team, helping to ensure the right skills and capacity are available to deliver the events portfolio effectively. Contribute to the development of wider marketing strategy, processes and best practice across the Live Events function. Support the Head of Marketing / Marketing Director with wider departmental objectives, strategic projects and company-wide KPIs. Attend and support live events as required, including occasional evening attendance.

Требования:

Extensive knowledge of marketing principles, integrated campaign strategy and audience acquisition. Strong understanding of digital marketing channels, customer journeys and data-led marketing. Strong understanding of audience segmentation, CRM, customer data and campaign performance analysis. Strong knowledge of event marketing and the B2B media, publishing or events environment. Good understanding of commercial marketing and the relationship between audience growth, marketing activity and revenue performance. Strong understanding of marketing trends and emerging channels, with the ability to identify opportunities for innovation. Strong understanding of GDPR and the responsible use of customer marketing data. Good understanding of budget management and resource allocation. Excellent written and verbal communication skills, with the ability to communicate effectively with senior stakeholders. Strong strategic thinking and the ability to translate business objectives into effective marketing strategies. Excellent campaign and project management skills, with the ability to oversee multiple portfolios, priorities and deadlines. Strong analytical and commercial skills, with the ability to interpret data, evaluate performance and make evidence-based recommendations. Strong stakeholder management and influencing skills, with the ability to build effective relationships across different functions and levels of seniority. Creative and innovative, with the ability to identify new approaches to audience engagement and marketing performance. Strong leadership, coaching and people development skills. Confident managing budgets and making decisions around marketing investment and resources. Strong problem-solving and decision-making skills, with the ability to manage risk and respond effectively to changing priorities. Ability to provide strategic direction while maintaining an understanding of campaign delivery and operational requirements. Proficiency in relevant marketing platforms, CRM systems, analytics tools and Microsoft Office applications. A strong track record in marketing, ideally within events, B2B media, publishing or a related environment. Significant experience developing and delivering integrated marketing strategies and multi-channel campaigns. Proven ability to oversee marketing activity across multiple events, brands, products or portfolios. Confident using audience data, campaign reporting and insight to inform strategic decisions and improve performance. Strong commercial experience, working closely with Commercial or Sales teams to support audience acquisition, sponsorship, partnerships and revenue objectives. Demonstrable experience managing marketing budgets and making effective decisions around resource allocation and investment.

Условия:

• £46,000 - £50,000 per annum 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days) Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments Generous contributory pension scheme Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more