Marketing Manager - ETF and Indexing

HSBC; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Private healthcare for UK-based staff

Enhanced maternity and adoption pay

Contributory pension scheme

Job summary

HSBC in London is seeking a Marketing Manager for Asset Management, focusing on the ETF & Indexing range. You will translate complex investment concepts into compelling content and campaigns, partnering with investment specialists, portfolio managers, and sales teams to deliver timely insights worldwide.

Based in London with hybrid working, you will support sales objectives and manage marketing materials, ensuring FCA compliance and up-to-date product messaging across channels.

Qualifications

• Demonstrated track record in product or content marketing within an Asset Management environment – essential
• Strong understanding of financial markets and investment products, with confidence handling technical concepts – essential
• Subject matter expertise of ETF & Indexing – desirable
• Excellent communication skills with the ability to tailor content for different audiences, channels and formats
• Proven ability to prioritise and manage strategic projects alongside fast-turn requests, delivering high-quality output to deadlines
• Strong stakeholder management skills, able to coordinate across multiple teams and time zones
• Proactive, resourceful and collaborative, with a critical and creative approach to problem-solving

Responsibilities

• Support the Senior Marketing Manager in implementing the ETF & Indexing marketing strategy and plan
• Create and deliver high-quality product content and campaigns to support sales and promote the ETF & Indexing range
• Develop content across asset classes (Equities, Fixed Income) and cross-asset topics (Factor Investing, Responsible Investments, Thematics)
• Produce innovative marketing assets for product launches and ongoing promotion (presentations, brochures, emailers, web content, events)
• Craft impactful messaging that highlights key selling points, competitive advantages and clear product positioning
• Keep core marketing materials accurate and up to date, ensuring reliable data, FCA compliance, and alignment with internal policies and procedures

Skills

Content marketing

Product marketing

Stakeholder management

Strong communication

Project management

Financial markets knowledge

Job description

Area of Interest: Asset and Wealth Management

Role Workstyle: Hybrid Worker

Date: 10 Aug 2026

If you’re looking for a career that will help you stand out, join HSBC, and fulfil your potential - whether you want a career that could take you to the top, or an exciting new direction, we offer opportunities, support and rewards that will take you further.

We’re one of the largest banking and financial services organisations in the world, with a network that covers more than 50 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people fulfil their hopes and realise their ambitions.

We are looking for an experienced professional to join our Asset Management business in the role of Marketing Manager, acting as a core strategic partner to the business, helping shape and deliver the marketing strategy for our ETF & Indexing range while directly supporting sales objectives. In this role, you’ll translate complex investment concepts into clear, compelling content and campaigns, partnering closely with investment specialists, portfolio managers, capital markets and sales teams to bring timely insights and product stories to clients worldwide. Based in London, you’ll report to the Senior Marketing Manager for ETF & Indexing.

As an HSBC employee in the UK, you’ll have access to tailored professional development opportunities and a competitive pay and benefits package.

• private healthcare for all UK-based employees
• enhanced maternity and adoption pay and support when you return to work
• and a contributory pension scheme with a generous employer contribution

In this role you’ll:

• Support the Senior Marketing Manager in implementing the ETF & Indexing marketing strategy and plan
• Create and deliver high-quality product content and campaigns to support sales and promote the ETF & Indexing range
• Develop content across asset classes (Equities, Fixed Income) and cross-asset topics (Factor Investing, Responsible Investments, Thematics)
• Produce innovative marketing assets for product launches and ongoing promotion (presentations, brochures, emailers, web content, events)
• Craft impactful messaging that highlights key selling points, competitive advantages and clear product positioning
• Keep core marketing materials accurate and up to date, ensuring reliable data, FCA compliance, and alignment with internal policies and procedures

To be successful in this role you should meet the following requirements:

• Demonstrated track record in product or content marketing within an Asset Management environment – essential
• Strong understanding of financial markets and investment products, with confidence handling technical concepts - essential
• Subject matter expertise of ETF & Indexing - desirable
• Excellent communication skills with the ability to tailor content for different audiences, channels and formats
• Proven ability to prioritise and manage strategic projects alongside fast-turn requests, delivering high-quality output to deadlines
• Strong stakeholder management skills, able to coordinate across multiple teams and time zones
• Proactive, resourceful and collaborative, with a critical and creative approach to problem-solving

Opening up a world of opportunity.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, socio-economic background or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk via [e-mail] .