Marketing Manager, EMEA Kensington & Powera

accobrands; Aylesbury; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading company in consumer electronics seeks a Marketing Manager EMEA to develop and manage B2B and B2C marketing campaigns. This role involves collaboration with sales teams and partners across the EMEA region, focusing on driving sales and lead acquisition through innovative marketing strategies.

Qualifications

• Experience in B2B and/or retail marketing, preferably in tech or gaming.
• Financial acumen with budget management experience.
• Excellent communication skills; knowledge of multiple European languages is a plus.

Responsibilities

• Build and execute demand generation plans with channel partners.
• Manage Marketing Development Funds (MDF) and budget tracking.
• Collaborate with global brand teams for digital campaigns.

Skills

B2B Marketing

Channel Marketing

Digital Marketing

Communication

Education

Degree in Marketing or related field

Tools

Google Marketing Suite

Job description

At Kensington, we pride ourselves on an entrepreneurial culture that empowers us to think creatively, share our thoughts, collaborate, and voice our opinions. It’s how we’ve innovated, inspired, led, learned, and succeeded for 40 years.

At ACCO Brands, we design, manufacture, and market branded consumer and end-user products that help people work, learn, play, and thrive.

Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. We pride ourselves on being ‘The Professionals’ Choice’, and on our core values surrounding design, sustainability, quality, and support.

PowerA is a global leader in video gaming accessories. We are committed to providing well-designed and affordable products. Our passion is gaming, and our mission is to bring memorable experiences to gamers of all levels, enhancing the fun and excitement of gaming.

Job Summary

The Marketing Manager EMEA will be responsible for developing and managing successful B2B and B2C marketing campaigns. This role involves working closely with sales teams, internal stakeholders, partners (resellers, etailers & distributors), and marketing agencies across multiple markets in the EMEA region for the Kensington & PowerA brands.

The primary objectives are to increase profitable sales revenue through channel partners and to grow the end-user marketing lead pipeline via various marketing methods. This role involves semi-regular travel.

Responsibilities

1. Build and execute online and offline demand generation plans with B2B, etail, and retail channel partners to increase sales, market share, and lead acquisition.
2. Maintain relationships with channel partners in the EMEA region and develop marketing plans, incentives, and programs to drive collaboration and sales. Travel to strategic partners is required.
3. Manage the Marketing Development Funds (MDF), ensuring disciplined budget spend, planning, tracking, and ROI analysis.
4. Utilize TAM and market data to identify low-hanging fruit for share gain activities.
5. Ensure new products are launched effectively through channels to quickly gain sales velocity.
6. Collaborate with global brand and digital marketing teams to develop digital campaigns, including PPC and Paid Social, to generate B2B leads.
7. Work with regional etail channel partners to ensure optimal product merchandising and marketing activity online.
8. Identify opportunities for share gain and sales growth, developing strategies and tactics accordingly.
9. Build strong internal relationships within the Office/Consumer channels to drive sales growth and listings.
10. Contribute to demand planning and forecasting to ensure product availability.

Qualifications

• Experience in B2B and/or retail marketing, preferably in tech, consumer electronics, or gaming, with a focus on channel/partner marketing.
• Financial and commercial acumen, with experience managing budgets.
• Knowledge of Google marketing suite and paid social practices is beneficial.
• Self-starter with a professional, results-driven attitude and strong work ethic.
• Ability to work independently with minimal supervision.
• Solid experience in digital and channel marketing.
• Excellent communication skills; knowledge of multiple European languages is a plus.
• Innovative and entrepreneurial mindset.