Marketing Manager, EMEA Kensington & PowerA

ACCO Brands Corporation; Aylesbury; On-site; GBP 50,000 - 70,000; Full time

Job summary

ACCO Brands is seeking a Marketing Manager EMEA to drive B2B and B2C marketing campaigns for the Kensington and PowerA brands. The role involves collaboration with sales teams and partners across EMEA, focusing on increasing sales revenue and marketing leads. The ideal candidate will have a strong background in channel marketing, digital campaigns, and budget management. This position requires semi-regular travel and offers an opportunity to work in a dynamic and innovative environment.

Qualifications

• Experience in B2B and/or etail/retail marketing, preferably in tech.
• Excellent communication skills; proficiency in multiple European languages is a strong advantage.

Responsibilities

• Build and execute demand generation plans with B2B and retail partners.
• Manage the Marketing Development Funds (MDF) and budget.
• Collaborate with global brand and digital marketing teams for campaigns.

Skills

B2B Marketing

Retail Marketing

Digital Marketing

Communication

Financial Acumen

Tools

Google Marketing Suite

Job description

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At Kensington, we pride ourselves on an entrepreneurial culture that empowers us to think creatively, share our thoughts, collaborate, and voice our opinions. It's how we've innovated, inspired, led, learned, and succeeded for 40 years. At ACCO Brands, we design, manufacture, and market branded consumer and end-user products that help people work, learn, play, and thrive. Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. We pride ourselves on being 'The Professionals' Choice', with core values centered on design, sustainability, quality, and support.

PowerA is a global leader in video gaming accessories. We are committed to providing well-designed and affordable products. Our passion is gaming, and our mission is to create memorable experiences for gamers of all levels, enhancing the fun and excitement of gaming.

Job Summary

The Marketing Manager EMEA will develop and manage successful B2B and B2C marketing campaigns, collaborating with sales teams, internal stakeholders, partners (resellers, etailers & distributors), and marketing agencies across multiple markets in EMEA for the Kensington & PowerA brands.

The primary goals are to increase profitable sales revenue through channel partners and expand end-user marketing leads via various marketing strategies.

This role involves semi-regular travel.

Responsibilities

1. Build and execute online and offline demand generation plans with B2B, etail, and retail channel partners to increase sales, grow market share, and drive lead acquisition.
2. Establish and maintain relationships with B2B, etail, and retail channel partners in EMEA, leveraging these relationships to develop marketing plans, incentives, and programs to enhance collaboration and sales. Travel to strategic partners is required.
3. Manage the Marketing Development Funds (MDF), ensuring disciplined budget spend with planning, tracking, and ROI analysis.
4. Use TAM and market data to formulate marketing plans targeting areas for share gain activities.
5. Ensure new products are launched effectively through channels to achieve rapid sales velocity.
6. Work with global brand and digital marketing teams to develop digital campaigns, including PPC and Paid Social, to generate B2B leads and support etail partners.
7. Collaborate with regional etail channel partners to ensure optimal merchandising and marketing activities to increase online sales.
8. Identify opportunities for share gain and sales growth, and develop strategies to capitalize on these opportunities.
9. Build strong internal relationships with Office/Consumer Channel teams to drive sales growth and new listings.
10. Contribute to Demand Planning/Forecasting to ensure product availability.

Qualifications

1. Experience in B2B and/or etail/retail marketing, preferably in tech, consumer electronics, or gaming, with a focus on channel/partner marketing.
2. Financial and commercial acumen with budget management experience.
3. Knowledge of Google marketing suite and paid social practices beneficial for demand generation and lead acquisition.
4. Results-driven, professional, and proactive with a strong work ethic.
5. Ability to work independently with minimal supervision.
6. Solid experience in digital and channel marketing.
7. Excellent communication skills; proficiency in multiple European languages is a strong advantage.
8. Innovative and entrepreneurial mindset.

About Us:

Our brands include PowerA gaming controllers, Five Star notebooks, Swingline staplers, Quartet dry erase boards, and Kensington computer mice. With over $2 billion in annual revenues, ACCO Brands designs, markets, manufactures, and sells branded products globally. Our brands' strength and global reach position us for leadership and growth. We are committed to innovation and delivering value to our customers.

Apply now to build a successful future with ACCO Brands.

More information at www.accobrands.com.

Equal Opportunity Employer

We are committed to a fair, inclusive environment where employment opportunities are available to all, regardless of race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, disability, veteran status, or other protected characteristics. We believe diversity and inclusion are key to our success and strive to recruit, develop, and retain talented individuals from diverse backgrounds.