eCommerce & Digital Marketing Manager EMEA, Kensington & PowerA

ACCO Brands Corporation; Aylesbury; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading company in consumer products seeks an Ecommerce & Digital Marketing Manager EMEA to enhance product visibility and sales across e-tail channels. The role involves managing campaigns, liaising with global teams, and optimizing online merchandising. Ideal candidates will have a strong ecommerce background, excellent analytical skills, and the ability to manage multiple projects simultaneously. Proficiency in a second language is preferred, along with a degree in Marketing or a related field.

Qualifications

• Proven track record in ecommerce channel marketing.
• Strong experience managing online campaigns across EMEA.
• Excellent understanding of ecommerce platforms and SEO.

Responsibilities

• Manage content syndication to partners and ensure product listings are optimised.
• Act as liaison between marketing teams and manage Marketing Development Funds.
• Monitor key performance metrics and provide actionable insights.

Skills

Analytical skills

Project management

Relationship-building

Communication

Education

Degree in Marketing

Digital marketing qualifications

Tools

Google Analytics

Job description

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At Kensington, we pride ourselves on an entrepreneurial culture that empowers us to think creatively, share our thoughts, collaborate, and voice our opinions. It's how we've innovated, inspired, led, learned, and succeeded for 40 years. At ACCO Brands, we design, manufacture and market branded consumer and end-user products that help people work, learn, play, and thrive. Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. We pride ourselves as 'The Professionals' Choice', and on our core values surrounding design, sustainability, quality, and support.

PowerA is a global leader in video gaming accessories. We take our responsibility to provide well designed and affordable products very seriously. Our passion is gaming, and our mission is to bring gamers of all levels, memorable experiences that enhance the fun and excitement of gaming.

Job Summary

The Ecommerce & Digital Marketing Manager EMEA will play a crucial role in driving the growth of our products across e-tail channel partners' websites. You will be responsible for enhancing the visibility, positioning, and sales performance of our products through online merchandising and targeted digital campaigns. Your aim will be to ensure optimal representation of our products, drive traffic and increase conversion rates on our partners' platforms, ultimately contributing to overall sales targets. The successful applicant will also act as a liaison between the Kensington & PowerA EMEA teams with our global colleagues, responsible for web development and performance marketing campaigns.

This role will be responsible for ecommerce campaigns and customer interaction throughout EMEA, meaning that a second language would be beneficial, and occasional travel may be required.

Responsibilities

• Manage Kensington & PowerA's content syndication to partners through the 1WorldSync and Icecat platforms, ensuring all product listings are optimised across e-tail platforms, including product descriptions, imagery, video, enhanced content, pricing, and SEO optimisation
• Act as the liaison between the EMEA marketing team and the Global digital marketing team, actively briefing in requirements for new digital content, including new campaign landing pages, blog posts and regional performance marketing campaigns based on EMEA priorities
• Ensure Kensington & PowerA's ecommerce content is internally well organised, ensuring that all best practice online content is accessible on all internal platforms for regional colleagues
• In some cases, own the customer relationship with online channel partners and manage the Marketing Development Funds (MDF) for e-tail channel partners, ensuring efficient allocation of resources to maximise impact and ROI
• Work closely with our online reseller partners to improve the content merchandising quality of Kensington & PowerA products on their websites. Develop and implement ecommerce marketing strategies to increase product visibility, conversion, and sales through our e-tail partners' websites
• In other cases, support the channel marketing team in collaborating with channel partners to create joint marketing plans that align with both brand goals and partner objectives
• Monitor key performance metrics (sales, traffic, conversion rates) on e-tail partner platforms, providing detailed analysis and recommendations for improvement
• Oversee and maintain the "Where to Buy" function on kensington.com, ensuring e-tail partners are accurately listed for optimal user experience. Track and analyse the number of leads generated and sent to e-tail partners, providing insights to improve partner visibility and conversion
• Regularly review and report on campaign performance, providing actionable insights to improve ROI and drive growth
• Work closely with supply chain and product marketing teams to ensure forecasts are provided for key promotional periods and promotional campaigns
• Provide feedback to category and marcomm teams on best practice ecommerce content, how we should improve our go to market assets in line with best practice
• Keep up to date on industry trends with ecommerce conversion best practice, investigate use of new software tools to enable Kensington & PowerA to have the best online visibility in the market

Qualifications

• Proven track record in ecommerce channel marketing, ideally within the consumer goods, retail, or technology sectors
• Strong experience managing online campaigns with large retail/etail partners in multiple countries across EMEA
• Demonstrable success in optimising product listings, improving online merchandising, and driving ecommerce sales growth
• Excellent understanding of ecommerce platforms, SEO, and digital marketing principles
• Analytical skills with the ability to interpret data and derive actionable insights
• Strong project management skills and ability to handle multiple campaigns simultaneously
• Relationship-building skills, with the ability to negotiate and influence partner stakeholders
• Proficient in using marketing tools, analytics platforms (Google Analytics, etc.), and ecommerce software
• Excellent written and verbal communication skills, with attention to detail in product presentation
• A degree in Marketing, Business, or a related field (or equivalent) is required
• Digital marketing qualifications or certifications (e.g., Google Ads, Analytics) would be an advantage
• Ability to speak another European language, German, French or Dutch would be preferred

About Us:

You know our brands. You love our brands. You just may not know they are ours.

If you have touched a PowerA gaming controller, a Five Star notebook, a Swingline stapler, a Quartet dry erase board, or a Kensington computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of over $2 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth. We're proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.

Apply and build a successful future with ACCO Brands.

More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at www.accobrands.com.

Equal Opportunity Employer

At ACCO Brands, we are committed to providing an environment of fairness and mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, physical and mental disability, veteran status, and any other characteristic protected by applicable law. ACCO Brands believes that a diverse and inclusive work environment is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.