Marketing Manager - Corporate & Institutional Banking (B2B)

LLOYDS BANKING GROUP; London; Hybrid; GBP 59,000 - 67,000; Full time

Job summary

A leading financial services company is seeking a Marketing Manager for their Corporate & Institutional Banking division. The role requires expertise in B2B marketing and campaign management to accelerate growth through integrated marketing strategies. This position offers a hybrid working pattern with competitive salary and benefits.

Benefits

Generous pension contribution of up to 15%

Annual bonus award, subject to Group performance

Share schemes including free shares

30 days’ holiday, with bank holidays on top

Qualifications

• Relevant experience in B2B marketing and knowledge of Financial Services.
• Proven results in creating integrated campaigns.
• Strong analytical skills.

Responsibilities

• Developing and executing campaign strategies.
• Managing multi-channel campaigns including digital and events.
• Collaborating with internal and external agencies.

Skills

B2B Marketing

Content Writing

Digital Marketing

Analytical Skills

Interpersonal Skills

Job description

End date Monday 07 July 2025

Salary range £59,850 - £66,500

We support flexible working

Learn more about flexible working.

Agile Working Options Job Share; Hybrid Working

Job description

JOB TITLE: Marketing Manager - Corporate & Institutional Banking (B2B)

LOCATION(S): Bristol or London

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office hubs mentioned above

About this opportunity

As a Marketing Manager for Lloyds Corporate and Institutional Banking (CIB) division, you’ll play a pivotal role in accelerating growth by delivering integrated campaigns alongside the business. You will be part of the wider B2B marketing team and will be a team player. As a natural communicator, building effective links with business counterparts and agency partners alike will be a key part of your role to influence, inspire and win support at all levels. Experience is important, but so too is attitude. We value individuals who bring ideas, energy and a ‘can do’ approach to overcome hurdles and drive projects through to timely completion, with an eye for detail and an ability to meet deadlines in a fast-paced environment.

You'll be responsible for:

• End to end development and delivery of campaign strategy and execution
  
• Managing and executing multi-channel campaigns including through digital, press, social, 121, in person events, conferences, and webinars.
  
• Developing content marketing (blog, articles, infographics, social cards, success stories) and lead brand awareness, engagement and nurturing assets.
  
• Collaborating with and leading both internal and external agencies to create the production of compelling campaign material
  
• Managing budgets and measuring campaign success.
  
• Being the brand champion for the business and ensure all output is on brand.
  
• Working closely with internal business stakeholders across the CIB business
  

What you'll need

• Relevant experience in B2B marketing, with knowledge of Financial Services Marketplace.
  
• Strong expertise in creating integrated campaigns with proven results.
  
• Content writing skills with proficiency in English.
  
• Expertise in digital marketing.
  
• Strong analytical skills with ability to quickly understand and learn complex subjects.
  
• Ability to work with a matrix reporting structure.
  
• Excellent interpersonal skills both internally and externally.
  
• Good commercial awareness to recognise profit levers of the B2B industry.
  

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!