Senior Marketing Manager - Corporate & Institutional Banking

Lloyds Banking Group; London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A leading UK bank seeks a Senior Marketing Manager for its Corporate & Institutional Banking division based in London or Bristol. In this hybrid role, you will spearhead marketing strategies, manage budgets, and foster relationships to enhance business growth. The position requires a dynamic leader with B2B marketing experience and excellent communication skills to drive impactful campaigns.

Benefits

Generous pension contribution of up to 15%

Annual bonus award based on group performance

Share schemes including free shares

Discounted shopping benefits

30 days’ holiday plus bank holidays

Wellbeing initiatives and generous parental leave policies

Qualifications

• Relevant experience in B2B marketing within Financial Services.
• Strong technical understanding of various marketing channels.
• Experience influencing and building relationships with senior leaders.

Responsibilities

• Direct and collaborate on CIB marketing communications and events.
• Lead integrated marketing campaigns to drive engagement.
• Manage relationships with internal and external agency partners.

Skills

B2B Marketing Experience

Communication Skills

Leadership

Analytical Skills

Digital Marketing Expertise

Content Writing Skills

Job description

JOB TITLE: Senior Marketing Manager - Corporate & Institutional Banking

LOCATION(S): London or Bristol

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office hubs mentioned above

About this opportunity

As a Senior Marketing Manager for Lloyds Corporate and Institutional Banking (CIB) division, you’ll play a pivotal role in accelerating growth by developing the marketing strategy and delivering integrated campaigns and events alongside the business.

You will plan, lead and deliver all Lloyds Bank/BoS Corporate & Institutional (CIB) end to end marketing communications, including content and thought leadership, Account Based Marketing, events and sponsorships, social media etc – inspiring your team of marketing managers and agency partners, to deliver creative excellence and effective media planning. You will be part of the wider B2B marketing team and will be a team player.

As a natural communicator, building effective links with business counterparts and agency partners alike will be a key part of your role to influence, inspire and win support at all levels. B2B Marketing Experience is essential, but so too is attitude.

We value individuals who bring ideas, energy and a ‘can do’ approach to overcome hurdles and drive projects through to timely completion, with an eye for detail and an ability to meet deadlines in a fast-paced environment.

Role Responsibilities:

• You'll be a leader who is able to direct, influence and collaborate both within Brands, Marketing and Experience and the wider CIB business unit to develop and deliver the CIB marketing communications & events plan that delivers against our strategic objectives.

• You'll own and lead integrated marketing campaigns to significantly drive engagement and consideration, delivering commercial impact through best-in-class creative execution.

• Ownership of the CIB marketing budget, interlocking with the CIB business and ensuring ongoing optimisation.

• You'll have the gravitas and impact to operate at a senior manager level. You’ll use strong storytelling skills, both written and verbally, in how you present your communication recommendations in line with priorities.

• Be responsible for the day-to-day relationship with our internal and external agency partners,ensuring we maintain strong and effective relationships which result in excellent work.

• Building strong relationships, influencing and working with internal stakeholders across the Corporate & Institutional Banking business.

• Embody a culture of excellence and ensure we have the right people on the right problems and the team are fulfilled in their work.

• Be a bar raiser, innovating across our channel mix to ensure our go-to-market strategy for our B2B campaigns are best in class.

• Ensure the successful and compliant delivery of campaigns to budget and time.

What you'll need

• Relevant experience in B2B marketing, with knowledge of Financial Services Marketplace.

• A strong technical understanding of a broad range of all marketing channels and the media landscape

• Experience of influencing and building relationships with senior leaders

• Strong inspirational leadership of communications specialists

• Excellent communication (written and verbal) and confident presentation skills

• A strong eye for detail and consistency

• The ability to work cohesively with colleagues from various fields to drive impact, being collaborative and driven.

• Strong expertise in creating integrated campaigns with proven results.

• Content writing skills with proficiency in English.

• Expertise in digital marketing.

• Strong analytical skills with ability to quickly understand and learn complex subjects.

• Ability to work with a matrix reporting structure.

• Good commercial awareness to recognise profit levers of the B2B industry.

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual bonus award, subject to Group performance

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If you're excited by this opportunity, we'd love to hear from you. Together we’ll make it possible!