Marketing Manager: Brand & CRM for Ecommerce Growth

Zachary Daniels; Nottingham; On-site; GBP 45,000 - 55,000; Full time

Job summary

Zachary Daniels, a fast-growing online retailer based in the North West, seeks a Marketing Manager to lead Brand and CRM initiatives. You will own customer engagement, lifecycle journeys and compelling product marketing to drive measurable commercial results.

Reporting to senior leadership, the role combines strategic thinking with hands‑on delivery, balancing creative storytelling with a data‑led approach to optimise campaigns and brand consistency across channels.

Qualifications

• Proven experience leading marketing teams in ecommerce/retail or consumer brands.
• Strong CRM and email marketing expertise with segmentation and automation.
• Experience delivering multi‑channel campaigns across digital channels.
• Solid understanding of brand marketing, product storytelling and messaging.
• Commercially minded with ability to translate data into actionable insights.

Responsibilities

• Develop and deliver engaging product marketing campaigns across digital channels.
• Own CRM and email marketing, including segmentation, automation and customer lifecycle journeys.
• Drive customer retention, repeat purchase and lifetime value.
• Maintain consistent brand positioning, messaging and creative standards.
• Manage campaign content, creative briefs and external partners.
• Analyse campaign performance, customer behaviour and KPIs.
• Identify opportunities to improve engagement, conversion and revenue.
• Manage marketing budgets and maximise ROI.

Skills

CRM

Email marketing

Multi‑channel campaigns

Brand marketing

Data‑driven decisions

Campaign analysis

Content management

Job description

Zachary Daniels, a fast-growing online retailer based in the North West, seeks a Marketing Manager to lead Brand and CRM initiatives. You will own customer engagement, lifecycle journeys and compelling product marketing to drive measurable commercial results.

Reporting to senior leadership, the role combines strategic thinking with hands‑on delivery, balancing creative storytelling with a data‑led approach to optimise campaigns and brand consistency across channels.