Marketing Manager, BBC Monitoring

ENGINEERINGUK; London; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

An exciting opportunity has arisen for a Marketing Manager to join a leading organization in London. This role involves driving lead generation through innovative content marketing strategies and enhancing brand awareness. You'll collaborate closely with various teams to create impactful marketing materials and nurture relationships with potential subscribers. With a focus on professional development and flexible working arrangements, this position offers a chance to thrive in a supportive environment. If you are passionate about marketing and eager to make a significant impact, this is the perfect role for you.

Benefits

Flexible working hours

25 days annual leave

Defined pension scheme

Discounted dental and health care

Training and development opportunities

Qualifications

• Experience in marketing, sales, and business development.
• Proven track record in B2B subscription services.

Responsibilities

• Support lead generation through various marketing channels.
• Create and distribute valuable content to target audience.
• Manage marketing operations effectively.

Skills

Content Creation

B2B Marketing

Lead Generation

Team Leadership

Relationship Building

Strategic Planning

Job description

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Job Introduction

BBC Monitoring provides news and information based on open-source media from around the world. BBC Monitoring's main activity is the provision of a subscription driven web service providing media coverage reporting for a wide range of commercial customers that include Governments, Intergovernmental Organisations, Academia, Corporate entities, Research Institutes and Think Tanks. BBC Monitoring's service also supports its customers in understanding the issues and media environments through specialised access to relevant and trusted media sources and offers bespoke reports and tailored service designed around specific customer needs.

BBC Monitoring has nearly 230 staff in the UK and in 12 international offices. We have an exciting opportunity for a Marketing Manager to join the team in London.

Main Responsibilities

Support lead generation
Lead and execute integration of content marketing with new business lead-generation tactics including email marketing, Newsletters, LinkedIn campaigns, webinars and in-person promotional events. Work closely with Business Development Managers to:

• develop a multi-channel approach to generate enquiries and leads
• use content to build trust and credibility with leads and prospects
• engage with Trialists to nurture their initial interest to increase the likelihood of conversion

Increase brand awareness

• Create and distribute content (audio/video/text) that is relevant and valuable to BBC Monitoring target audience.
• Work closely with the Editorial and Innovations Team to ensure BBC Monitoring landing page acts as a strategic gateway for new business

Other key duties

• Ensure all Marketing Operations in BBC Monitoring are carried on in an appropriate, cost-effective way to maximise the value derived from customers and stakeholders
• Support Head of Business Development and the senior leadership team at BBC Monitoring with suitable marketing and promotional material
• Line manage Marketing Executives, ensuring they are effectively led and continue to develop in their roles

Are you the right candidate?

• Substantial experience of working in a marketing, commercial sales, customer service and business development environment
• Significant work experience in B2B subscriptions
• Experience of developing a comprehensive plan for introducing and promoting a subscription service to the target audience
• Experience of content creation including blog posts, email newsletters, website copy
• Demonstrated experience of implementing strategies to attract potential subscribers and improving conversion rates from leads to opportunities
• Team leadership, able to manage self and others within a complex matrix environment
• Ability to build and maintain effective relationships with senior managers across a range of disciplines
• Ability to influence and persuade people at all levels to build support for courses of action
• Able to anticipate the challenges and opportunities which arise from market place developments and translate these into a coherent medium to long term strategy

Package Description

Job Reference: 23359

Band: D
Contract type: Permanent role
Location: Office base is London. This is a hybrid role and the successful candidate will balance office working with home working
Salary: £45,000 - £55,000 per annum, depending on relevant skills, knowledge and experience + London Weighting (£5,319). The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym. You can find out more about working at the BBC by selecting this link to our candidate pack .

If you need to discuss adjustments or access requirements for the interview process please contact [e-mail]. For any general queries, please contact: [e-mail].

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours here .

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here .

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory

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