Marketing Manager - B2B Publishing

JR United Kingdom; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An exciting opportunity awaits in a leading B2B publishing and memberships firm as a Marketing Manager. This innovative role focuses on developing and delivering marketing strategies for a portfolio of subscription products, aimed at expanding the corporate customer base. The ideal candidate will bring at least four years of B2B marketing experience, particularly in lead generation and growth marketing. You will collaborate closely with the Head of Marketing, manage budgets, and analyze campaign performance to optimize strategies. Join this dynamic team and take your career to the next level in a thriving industry.

Qualifications

• 4+ years of B2B marketing experience in publishing or SaaS.
• Strong experience in lead generation and customer engagement strategies.

Responsibilities

• Oversee brand and campaign material development with designers.
• Analyze campaign performance using data-driven metrics.
• Manage and schedule organic and paid social media activities.

Skills

B2B Marketing

Lead Generation

SEO Principles

Customer Data Analytics

Communication Skills

Campaign Management

Email Marketing

Growth Marketing

Tools

Google Analytics

Pardot

Marketo

HubSpot

MS Office

Advanced Excel

Job description

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Marketing Manager - B2B Publishing, london

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Client:

Marketing Talent | Marketing Recruitment Experts

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Marketing Manager – B2B Financial Publishing & Memberships - London

(hybrid) - 2 days in London office per week (Tuesdays & Wednesdays).

*You must have at least 4 years' B2B Marketing experience within Publishing, Subscriptions, Memberships, or SaaS / Recurring Revenue products to be considered for this role*

This is an exciting opportunity to join a market leader in B2B publishing and memberships as a Marketing Manager. Working with the Head of Marketing, you will help develop and deliver the marketing strategy across a portfolio of B2B subscription and memberships products, focusing on growing the corporate customer base.

Requirements:

• 4+ years’ experience in B2B marketing, with some experience in lead generation strategies, including lead nurturing
• Subscriptions / publishing / memberships / or SaaS product marketing experience
• Experience in growth marketing, growing the customer base
• Experience in retentions and renewals / engagement marketing
• Experience working closely with sales / business development functions
• Good knowledge of customer data analytics and the ability to convert data into meaningful insight
• Good understanding of SEO principles and strategies
• Strong experience working with Analytics tools (e.g. Google Analytics)
• Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. HubSpot)
• Experience optimizing performance across paid, website and email
• Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
• IT Literate; MS office, advanced Excel
• Excellent communication skills both written and verbal

Main Responsibilities:

• Oversee the development of high-quality brand and campaign materials, collaborating with both in-house and external designers.
• Allocate, track, and report on the marketing budget, ensuring resources are used efficiently for maximum return on investment (ROI).
• Create, build, and schedule email campaigns using marketing automation, prioritising high-quality content and effective audience targeting.
• Analyse campaign performance and ROI by leveraging data-driven metrics and analytics to measure success, adjust strategies, and recommend optimisations for future planning.
• Efficiently manage and schedule both organic and paid social media activities, focusing on click-through rates (CTR), lead generation, and cost per acquisition (CPA) for Accreditation products.
• Develop, build, and schedule email campaigns emphasising high-quality content and targeted audience engagement.
• Oversee internal display advertising on the brand's websites.
• Create high-quality, customisable email templates with to enhance marketing standardisation and improve efficiency.
• Assist in building, maintaining, and optimising landing pages.

This role would suit someone looking to furhter their b2b marketing experience within a leading multi-national publishing & membership brand, with excellent opportunities for progressing your career.

Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.

Key words: marketing, senior, manager, publishing, b2b, financial, audience, demand, acquisitions, retentions, subscriptions, professional services, awards, events, accreditations, benchmarking, product, campaign, channel, media, analytics, strategy, email, social media, linkedin, digital, online, permanent, London, UK, remote, hybrid.