Marketing Manager - B2B Publishing

Marketing Talent | Marketing Recruitment Experts; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Marketing Manager in the dynamic field of B2B financial publishing and memberships. This role offers an exciting opportunity to shape and implement marketing strategies aimed at expanding the corporate customer base. Collaborate with a talented team to create impactful campaigns, utilize data-driven insights to optimize performance, and manage diverse marketing channels. With a hybrid work model, you will enjoy flexibility while contributing to a market leader in the industry. If you are passionate about B2B marketing and eager to advance your career, this position is perfect for you.

Qualifications

• 4+ years of B2B marketing experience in publishing or SaaS.
• Strong understanding of lead generation and retention strategies.

Responsibilities

• Oversee brand and campaign material development.
• Analyze campaign performance and adjust strategies accordingly.
• Manage email campaigns and social media activities.

Skills

B2B Marketing Experience

Lead Generation Strategies

Growth Marketing

Customer Data Analytics

SEO Principles

Campaign Management Systems

Communication Skills

Tools

Google Analytics

Pardot

Marketo

HubSpot

MS Office

Advanced Excel

Job description

Full Job Description

Marketing Manager – B2B Financial Publishing & Memberships - London

(Hybrid) - 2 days in London office per week (Tuesdays & Wednesdays).

*You must have at least 4 years' B2B Marketing experience within Publishing, Subscriptions, Memberships, or SaaS / Recurring Revenue products to be considered for this role*

This is an exciting opportunity to join a market leader in B2B publishing and memberships as a Marketing Manager. Working with the Head of Marketing, you will help develop and deliver the marketing strategy across a portfolio of B2B subscription and memberships products, focusing on growing the corporate customer base.

Requirements:

• 4+ years’ experience in B2B marketing, with some experience in lead generation strategies, including lead nurturing
• Subscriptions / publishing / memberships / or SaaS product marketing experience
• Experience in growth marketing, growing the customer base
• Experience in retentions and renewals / engagement marketing
• Experience working closely with sales / business development functions
• Good knowledge of customer data analytics and the ability to convert data into meaningful insight
• Good understanding of SEO principles and strategies
• Strong experience working with analytics tools (e.g., Google Analytics)
• Strong experience with campaign management systems (e.g., Pardot, Marketo) and CRM (e.g., HubSpot)
• Experience optimizing performance across paid, website, and email channels
• Good knowledge of other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
• IT literate; MS Office, advanced Excel
• Excellent communication skills both written and verbal

Main Responsibilities:

• Oversee the development of high-quality brand and campaign materials, collaborating with both in-house and external designers.
• Allocate, track, and report on the marketing budget, ensuring resources are used efficiently for maximum ROI.
• Create, build, and schedule email campaigns using marketing automation, prioritizing high-quality content and effective audience targeting.
• Analyze campaign performance and ROI by leveraging data-driven metrics and analytics to measure success, adjust strategies, and recommend optimizations for future planning.
• Manage and schedule both organic and paid social media activities, focusing on CTR, lead generation, and CPA for accreditation products.
• Develop, build, and schedule email campaigns emphasizing high-quality content and targeted audience engagement.
• Oversee internal display advertising on the brand's websites.
• Create high-quality, customizable email templates to enhance marketing standardization and efficiency.
• Assist in building, maintaining, and optimizing landing pages.

This role would suit someone looking to further their B2B marketing experience within a leading multinational publishing & membership brand, with excellent opportunities for career progression.

While we endeavor to respond to all applicants within 14 days, due to volume received, this may not always be possible. If you are not contacted within 14 days, you may assume your application has been unsuccessful. Please keep an eye on our website for future positions of interest.

Keywords: marketing, senior, manager, publishing, B2B, financial, audience, demand, acquisitions, retentions, subscriptions, professional services, awards, events, accreditations, benchmarking, product, campaign, channel, media, analytics, strategy, email, social media, LinkedIn, digital, online, permanent, London, UK, remote, hybrid.