Marketing Manager, B2B

Bloomberg; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to enhance its B2B group subscriptions. This role involves developing innovative marketing strategies across various channels to engage and retain clients. You'll collaborate with diverse teams to optimize campaigns, leveraging data-driven insights to enhance performance. If you're passionate about marketing and eager to make an impact in a fast-paced environment, this opportunity is perfect for you. Join a global team that values creativity and collaboration, and take your career to the next level in an exciting industry.

Benefits

Comprehensive healthcare coverage

Parental leave

Generous retirement savings plans

Competitive compensation

Qualifications

• 4+ years of experience in marketing roles, focusing on digital and physical campaigns.
• Hands-on experience with CRM tools and email campaign management.

Responsibilities

• Deliver marketing campaigns to drive quality leads for the Sales Organization.
• Generate insightful reporting to showcase project impacts.

Skills

Engagement tactics

Marketing automation

Analytical skills

Communication skills

Problem-solving

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Pipedrive

Job description

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Bloomberg LP has built a significant Media business spanning television, digital, magazine, radio and live event platforms across the globe. In the midst of a historic time in the Media industry, Bloomberg Media is growing its global footprint and reach through new innovations from Originals to New Economy.

We’re seeking a highly-motivated integrated marketer to join the fast growing Group Subscriptions business. Bloomberg.com group subscriptions enables leading global corporations, government agencies, universities and more to purchase large quantities of Bloomberg.com digital subscriptions for their employees, members and students. In this role, you’ll bring to life marketing initiatives across various outbound channels to convert, engage, upsell and retain this growing audience of group subscribers. You’ll work with partners across the company to deliver innovative marketing strategies across paid digital channels, Bloomberg event integrations and owned channels to drive maximum revenue. You are motivated by the idea of both iterating existing strategies and building something net-new. You are an innovative problem solver who always puts the customer first.

We’ll Trust You To

• Deliver marketing campaigns across paid and unpaid channels to drive quality leads for the Sales Organization, optimizing strategies to increase revenue
• Generate and distribute clear and insightful reporting to show impact of projects
• Partner closely with other marketers across Bloomberg eg. Lifecycle to drive activation and engagement of the Academic and Corporate client base
• Work with the client success team to deliver marketing support for existing clients that increases the activation and engagement rates of our growing group subscriber base, including meeting with clients in tandem with client success teams to design impactful campaigns for their users
  
  

You’ll Need To Have

• Strong understanding of engagement tactics, personalization, and marketing automation
• Minimum 4 years of experience in marketing roles with experience working across digital and physical campaign activations
• Hands-on experience working with an enterprise-level CRM such as Salesforce, Pipedrive, HubSpot, etc.
• Experience with email campaign management using an enterprise level ESP
• Stellar written and verbal English communication skills with an eye for good marketing copy
• Experience as a driven marketing athlete who is guided by data, and has strong analytical and quantitative skills
• Ability to execute at a high level with a high degree of ownership and attention to detail.
• A personal interest in news, current events, and the worlds of business/finance
  
  

We'd Love To See

• B2B or B2B2C experience
• Experience working alongside a client facing sales team
  
  

Life at Bloomberg is many things, but it’s never dull. We're a truly global business with a truly diverse workforce. We pride ourselves on being open, inclusive and collaborative, and provide a work environment that inspires our employees to be their best. We offer competitive compensation, comprehensive healthcare coverage, and programs to support you and your family through different life stages, from parental leave to generous retirement savings plans.

If This Sounds Like You

Apply if you think we're a good match. We'll get in touch to let you know what the next steps are, but in the meantime feel free to have a look at this: https://www.bloomberg.com/professional

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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