B2B Marketing Manager - 10 Month Contract

Marketing Talent | Marketing Recruitment Experts; Greater London; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A leading company in B2B publishing is seeking a Marketing Manager for a 10-month maternity cover contract. The role involves developing marketing strategies for subscription products and events, requiring strong B2B marketing experience. This position offers excellent career progression opportunities within a dynamic environment.

Benefits

Benefits

Qualifications

• 3+ years’ experience in B2B marketing within publishing/subscription products.
• Experience in events marketing and working with sales functions.

Responsibilities

• Oversee execution of marketing campaigns to drive subscriptions and event attendance.
• Manage design and production of marketing materials ensuring brand consistency.

Skills

B2B Marketing

Customer Data Analytics

SEO

Communication

Tools

Google Analytics

HubSpot CRM

MS Office

Advanced Excel

Job description

Marketing Talent | Marketing Recruitment Experts provided pay range

This range is provided by Marketing Talent | Marketing Recruitment Experts. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Marketing Manager – B2B Publishing / Subscriptions – London

10 Month Maternity Cover Contract (with strong possibility of turning permanent)

To c£45k Basic + Benefits

(hybrid) - c2 days in Central London office per week.

*You must have at least 3 years' B2B Marketing experience within Publishing or Subscriptions products to be considered for this role*

This is an exciting opportunity to a fast growing a market leader in B2B publishing, events and awards as a Marketing Manager on a 10 month fixed term contract to cover Maternity Leave.

Working with the Head of Marketing, you will help develop and deliver the marketing strategy across a portfolio of B2B publishing subscription products (digital and print) and some events (conferences / exhibitions / awards).

Requirements:

• 3+ years’ experience in B2B marketing, with experience in publishing / subscription based products
• Preferably some experience in events marketing (conferences, exhibitions or awards)
• Experience working closely with sales / business development functions
• Good knowledge of customer data analytics and the ability to convert data into meaningful insight
• Good understanding of SEO principles and strategies
• Strong experience working with Analytics tools (e.g. Google Analytics)
• Strong experience with campaign management systems / CRMs - HubSpot CRM ideally
• Experience optimizing performance across paid, website and email
• Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, direct mail, events, list research)
• IT Literate; MS office, advanced Excel
• Excellent communication skills both written and verbal

Main Responsibilities:

• Campaign Management: Oversee the execution of promotional marketing campaigns to drive subscriptions, renewals, event attendance, and awards revenue.
• Database Management: Create segmented lists for targeted messaging, evaluate data engagement and effectiveness, and identify opportunities for new data sources.
• Email Marketing: Develop, test, and refine email campaigns with compelling, benefit-led copy and clear calls to action.
• Brand and Design: Manage the design and production of event and advertising materials, ensuring brand consistency and final approval.
• Website Management: Keep websites up to date, visually engaging, and optimised for SEO/SEM and data capture, while enhancing user experience.
• Market Research: Monitor market trends to maintain relevant messaging, analyse competitor activity, and explore opportunities for partnerships and valuable data sources.
• Stakeholder Management: Cultivate strong relationships with internal teams, external suppliers, and partners to ensure quality and maximise return on investment.
• Digital Marketing: Plan, implement, and optimise digital marketing and social media strategies to increase brand awareness, engagement, and conversions.
• Analysis and Reporting: Measure and report on campaign performance, budget allocation, audience insights, and upcoming initiatives across all channels.

This role would suit someone looking to further their b2b marketing experience within a leading B2B publishing brand, with excellent opportunities for progressing your career.

Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.

Key words: marketing, manager, publishing, b2b, audience, demand, acquisitions, retentions, subscriptions, professional services, awards, events, accreditations, benchmarking, product, campaign, channel, media, analytics, strategy, email, social media, linkedin, digital, online, contract, maternity cover, London, UK, remote, hybrid.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Book and Periodical Publishing, Technology, Information and Media, and Financial Services

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