Marketing Manager Automations - Maternity Cover

Whitbread; Dunstable; Hybrid; GBP 50,000; Full time

Job summary

An established industry player is seeking a Marketing Manager for Automations to enhance guest experiences and drive engagement. This pivotal role involves designing automated CRM campaigns, implementing lifecycle marketing strategies, and optimizing communication workflows to maximize long-term revenue opportunities. Join a dynamic team committed to creativity and innovation, where your contributions will significantly impact customer interactions and retention. Enjoy a flexible working environment and a culture that values diversity and inclusion, making this an exciting opportunity for those looking to make a difference.

Benefits

Annual performance bonus up to 30%

Up to 60% discount on Premier Inn stays

25% discount on Restaurant brands

Flexible working arrangements

Qualifications

• Experience in designing and implementing automated CRM campaigns.
• Strong understanding of customer lifecycle and engagement strategies.

Responsibilities

• Design and manage CRM workflows and automations across various channels.
• Develop strategies to enhance guest lifetime value and drive retention.

Skills

CRM strategies and automations

CRM platforms and workflows

Lifecycle marketing campaigns

Email marketing

Job description

Marketing Manager Automations - Maternity Cover

01 May 2025

Job title: Marketing Manager – Automations (Maternity Cover)

Intro:

The CRM automations manager is responsible for designing, implementing, and optimising automated CRM campaigns that will enhance the guest experience, drive engagement through the customer lifecycle, and maximise the long-term revenue opportunity for Premier Inn.

This role encompasses service emails (e.g., booking confirmation, pre-stay) as well as behavioural triggers and lifecycle messaging.

This position is pivotal in our goal to increase Guest Lifetime Value, as the manager will be accountable for post-booking upsell/cross-sell strategies, as well as communications designed to drive retention.

£50,000 DOE

Location:

Whitbread Court, Dunstable, LU5 5XE. We offer flexible working and require you to be in the office at least 3 days per week.

Why you’ll love it here:

• Bonus: Enjoy an annual Whitbread performance incentive worth up to 30% of base salary.
• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands.
• Develop and execute a CRM strategy that supports the Commercial functions' objectives of increasing guest lifetime value, driving ancillary revenue, and enhancing the guest experience.
• Identify key moments in the customer journey and/or lifetime to implement automated communications.
• Design, implement, and manage CRM workflows and automations across email and other communication channels.
• Develop and execute lifecycle marketing campaigns across the different stages of a guest’s interactions with us, from account creation, through first booking, and into loyalty and retention.

What we need:

• CRM strategies and automations.
• CRM platforms and workflows, including delivering automated journeys and understanding transactional and service messaging and how to implement them.

Be part of our Commercial Team at Whitbread

Our brands speak for themselves, but that’s down to the work that our Marketing team puts in. Creativity and innovation allow us to elevate our brands, gain new guests, and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, to promoting new launches, B2B collaborations, and working with media agencies to deliver digital campaigns, you’ll be using insight, data, and strategy to make our brands stand out.

We believe that everyone is unique, and there should be no barriers to entry or limits to ambition. We are committed to being an inclusive organization that values diversity, and we welcome your application regardless of your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities, and members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use other LGBTQ+ terms) are strongly encouraged to build a career with us. We are open to part-time and flexible working arrangements and will support this where possible.