Marketing Manager (12 months FTC)- Global Business Marketing- Europe

TikTok; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a Marketing Manager for a 12-month Fixed Term Contract to lead B2B marketing campaigns. This role involves crafting impactful marketing strategies across various channels, collaborating with cross-functional teams, and managing projects to drive engagement. The ideal candidate will have a strong understanding of the advertising industry and excellent project management skills. Join a dynamic team that values creativity and diversity, and play a key role in shaping the future of marketing on a leading platform.

Qualifications

• Experience managing complex multi-channel campaigns at a global agency or in-house.
• Strong project management experience, especially in managing B2B campaigns.

Responsibilities

• Support the Marketing Communications Lead in developing multi-channel B2B marketing campaigns.
• Manage project documentation and reporting on campaign performance.

Skills

B2B Marketing

Project Management

Digital Media Knowledge

Communication Skills

Time Management

Education

Experience in Multi-Channel Campaign Management

Experience in Content Creation

Tools

Social Media Platforms

Project Management Software

Job description

Responsibilities

The EUI Global Business Marketing (GBM) team exists to champion TikTok amongst brands and businesses across Europe. Through high-impact multi-channel marketing campaigns — spanning events, social, email, web, education, industry relations, media, and more — we demonstrate how TikTok can deliver business outcomes for the world's top brands.

This role sits within the Integrated Marketing Communications (IMC) team, which includes Events, MarComms, Education, and Industry Relations. Reporting to the Marketing Communications lead, the Marketing Manager FTC will manage multi-channel B2B marketing campaigns. Join our team and play a key role in crafting and executing world-class business marketing campaigns.

Please note, this is a 12-month Fixed Term Contract (FTC) role.

Responsibilities

• You have a strong understanding of business-to-business (B2B) marketing, the advertising industry, and the tools and channels available to build effective marketing campaigns (social, email, web, media, etc.).
• You will support the Marketing Communications Lead in developing and executing multi-channel B2B marketing campaigns to drive engagement and conversion of advertisers across our platform.
• You possess excellent Project Management skills, maintaining project documentation, updating stakeholders, reviewing data, and reporting on it.
• You're a self-starter, capable of managing projects independently and meeting deadlines in a dynamic environment. You know how to get things done!
• You have experience working across cross-functional teams — Marketing, Sales, PR, Legal.
• You can brief and coordinate the creation of long-form written and video content with an agency.
• You have a strong knowledge of the digital media landscape and stay current on trends on TikTok and in social media marketing.

Qualifications

Minimum Qualifications

• Experience managing complex multi-channel campaigns at a global agency or in-house.
• Strong project management experience, especially in managing B2B campaigns and creating B2B content.
• A proven track record of effective collaboration with stakeholders across an organization.
• Excellent written and verbal communication skills — sharing writing samples is a plus.
• Excellent time management and organizational skills.

Preferred Qualifications

• Experience creating social media content, including TikToks and LinkedIn posts.
• Experience supporting and developing junior team members.
• Some experience working with B2B media publishers and partnering on paid media placements, including articles, podcasts, videos, and more.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. With headquarters in Los Angeles and Singapore, and offices worldwide, we foster a diverse, innovative environment.

Why Join Us

Inspiring creativity is at TikTok's core. Our products help people express themselves, discover, and connect. We value curiosity, humility, impact, resilience, and innovation. Join us to create value, inspire, and grow together.

Diversity & Inclusion

TikTok is committed to an inclusive environment that values diverse skills, experiences, and perspectives. We celebrate our global community and aim to reflect it within our workplace. We hope you share our passion for diversity and inclusion.