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Assistant Marketing Manager - All Bar One & Nicholson's Pubs

Mitchells & Butlers PLC

Greater London

On-site

GBP 35,000 - 55,000

Full time

11 days ago

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Job summary

An established industry player is seeking a passionate Assistant Marketing Manager to lead digital marketing initiatives across two beloved brands. In this dynamic role, you'll implement innovative campaigns, drive consumer engagement, and manage CRM strategies to enhance brand visibility and customer loyalty. With a focus on digital channels, you'll contribute to the growth of iconic venues while enjoying a competitive salary, generous discounts, and a supportive work environment that values your contributions. This is a fantastic opportunity to make a significant impact in a vibrant sector.

Benefits

33% discount across all brands

Annual Bonus Scheme

Private Health Care and Dental Plan

26 days paid holiday plus bank holidays

Flexible working options

Qualifications

3+ years of digital and brand marketing experience in a multi-brand environment.
Excellent attention to detail and project management skills.

Responsibilities

Implement digital marketing plans to drive engagement and conversion.
Own the CRM plan to enhance customer loyalty and frequency.

Skills

Digital Marketing

Brand Management

CRM Strategy

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing

Tools

CRM Software

Digital Analytics Tools

Assistant Marketing Manager - All Bar One & Nicholson's Pubs

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Assistant Marketing Manager - All Bar One & Nicholson's Pubs

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Are you a passionate, curious, and creative marketer with a drive for shaping market leading brands through digital channels? We are excited to offer a permanent opportunity as Assistant Marketing Manager working across digital and divisional brand projects in our City division. You will be working across two of our most exciting and well-loved brands - All Bar One and Nicholson’s pubs. These distinctive brands offer unique experiences, ranging from our iconic Nicholson’s pubs that are steeped in history and our home of the cocktail - All Bar One. These great brands are found at landmark locations across City Centres across the UK.

As Assistant Marketing Manager, you will be responsible for implementing digital and campaign plans as well as owning divisional projects such as CRM plans, key date activity, group bookings and delivery projects. You will drive consumer engagement and conversion across digital channels and platforms, bringing the brands identities to life and showcasing the guest experience for each brands’ unique guest base.

Your role will be mobile, focusing on our vibrant city estate predominately in London but you will also need to the ability to be flexible with travel across the UK and to our head office which is based in Birmingham.

Who are we? Mitchells & Butlers are one of the largest operators of pubs, restaurants and bars within the UK. With over 1,600 sites we’re the home of some of the nation’s favourite restaurants, bustling bars, cosy country pubs and the local you didn’t know we owned. If you’re as passionate about making a difference within hospitality as we are, we want to hear from you!

You’ll be well rewarded…

Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered. What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount.
Competitive salary and Pension Plan
Mobile working: the flexibility to work from home, the office or one of our sites
Annual Bonus Scheme – we’re all about rewarding the hard work everybody puts in
Private Health Care and Dental Plan
26 days paid holiday plus bank holidays, AND the opportunity to buy up to an extra 15 days holiday – life is for living after all!
Free employee helpline - to support you with whatever life throws at you.

The Opportunity – Assistant Marketing Manager

Reporting to the Marketing Manager, the Assistant Marketing Manager will be responsible for:

Contributing to, and supporting the delivery of, the brands divisional digital marketing plans to drive reach, awareness, engagement and conversion.
Create in site and digital assets to promote and drive bookings for campaigns and key date activity. Ensuring all creative represents the brand values and the brand experience.
Driving the brand’s digital agenda, from web and app developments to social and CRM strategy and implementation.
Owning the CRM Plan for the brand to drive sign ups, loyalty and frequency.
Owning relevant key date proposition to drive bookings.
Owning group booking proposition to drive bookings and enquiries for group bookings, weddings and private dining.
Driving brand sales, profit and market share objectives in line with company ambition.
Overseeing brand campaign calendar and deliver frontline briefs/comms.

What you’ll need to bring to the Assistant Marketing Manager role:

3 years + digital and brand marketing experience, ideally within a large organisation in a multi brand environment.
Digitally savvy, with a passion for exciting and enthusing their audience to drive action through digital channels.
An excellent communicator with a love for managing projects at pace with great quality and commercial results.
Excellent attention to detail.

What makes Mitchells & Butlers a great place to work?

To us, a career isn’t just about ‘clocking in’. We really care about our colleagues, and we’re an employer that keeps a promise. In fact, as one of the largest employers in the country, with over 44,000 people working for us, we have the responsibility of valuing every contribution from a diverse workforce that are representative of our guests, and who make us stronger.

Sounds like an opportunity where you could make a difference? Apply for this role today and we’ll be in touch to explore how you could be part of our exciting journey.

Closing Date - 11:59pm on 6th May 2025

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Hospitality and Food and Beverage Retail

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