Marketing Manager

Michael Page; West Midlands; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

27 days holiday + bank holidays

City centre parking

Job summary

Michael Page is partnering with ART Business Loans to find a Marketing Manager in the West Midlands. This role offers a unique opportunity to build and shape a marketing function from scratch, with responsibilities including campaign planning and content creation across multiple channels. The ideal candidate will possess strong skills in communication, data analytics, and project management. Benefits include 27 days holiday plus bank holidays and city centre parking. Join a purposeful team making an impact in supporting SMEs.

Qualifications

• Strong understanding of how PR, digital, content, and social work together.
• Excellent copywriting and communication skills.
• Confidence using data and analytics to inform decisions.
• Ability to manage multiple projects independently.
• Experience working with stakeholders and external agencies.

Responsibilities

• Take ownership of the full marketing mix delivering integrated campaigns.
• Plan and deliver multi-channel activity.
• Create high-quality, credible content.
• Manage website, SEO, and email performance.
• Lead LinkedIn activity and manage PR agency relationships.
• Plan and represent ART at regional events.

Skills

Strong understanding of marketing channels

Excellent copywriting and communication

Confidence using data and analytics

Ability to manage multiple projects

Experience with stakeholders

Job description

Why this role?

Michael Page is exclusively partnering with ART Business Loans to hire their first Marketing Manager, a rare opportunity to build and lead a joined-up, insight-led marketing function from the ground up.

This isn't a replacement role. It's a blank canvas.

Right now:

• Marketing activity exists, but isn't fully connected
• PR is generating demand, but lacks alignment
• Referrals (95% of business) need re-energising
• There's a clear ambition to reach new audiences

The opportunity? Bring it all together into a coherent, high-impact strategy.

About ART Business Loans

ART is a purpose‑led lender supporting SMEs across the West Midlands, particularly those underserved by traditional finance.

With strong foundations in broker‑led business, they are now focused on:

• Strengthening introducer relationships
• Improving cross‑channel coordination
• Expanding reach into underrepresented communities
• Building a more structured, campaign‑led approach

You'll play a key role in making this happen.

Description

The Role

Reporting to the CEO, you'll take ownership of the full marketing mix delivering integrated campaigns that build awareness, support partners, and drive quality enquiries.

This is a hands-on role combining strategy and execution.

Key areas of focus:

• Campaigns: Plan and deliver multi‑channel activity across PR, digital, social, email and events
• Content: Create high‑quality, credible content including case studies and thought leadership
• Digital: Manage website, SEO, and email performance
• PR & Social: Lead LinkedIn activity and manage PR agency relationships
• Brand: Ensure consistency and evolve messaging and positioning
• Stakeholders: Support brokers and partners with targeted communications
• Events: Plan and represent ART at regional events
• Agencies: Manage external suppliers and ensure delivery against budget and objectives

Profile

About You

Are you in your second or third marketing role, ready to step up and take ownership?

You'll bring:

• Strong understanding of how PR, digital, content, and social work together
• Excellent copywriting and communication skills
• Confidence using data and analytics to inform decisions
• Ability to manage multiple projects independently
• Experience working with stakeholders and external agencies

Desirable:

Financial/professional services experience, introducer‑led models, CRM/automation tools, or knowledge of the West Midlands market.

Job Offer

What's in it for you?

• The chance to build and shape a marketing function from scratch
• Direct exposure to senior leadership and strategy
• Broad, hands‑on experience across the full marketing mix
• A role with real purpose and visible impact

Benefits include:

• 27 days holiday + bank holidays
• City centre parking