Marketing Lead: Build an Integrated Campaign Function

Michael Page; West Midlands; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

27 days holiday + bank holidays

City centre parking

Job summary

Michael Page is partnering with ART Business Loans to find a Marketing Manager in the West Midlands. This role offers a unique opportunity to build and shape a marketing function from scratch, with responsibilities including campaign planning and content creation across multiple channels. The ideal candidate will possess strong skills in communication, data analytics, and project management. Benefits include 27 days holiday plus bank holidays and city centre parking. Join a purposeful team making an impact in supporting SMEs.

Qualifications

• Strong understanding of how PR, digital, content, and social work together.
• Excellent copywriting and communication skills.
• Confidence using data and analytics to inform decisions.
• Ability to manage multiple projects independently.
• Experience working with stakeholders and external agencies.

Responsibilities

• Take ownership of the full marketing mix delivering integrated campaigns.
• Plan and deliver multi-channel activity.
• Create high-quality, credible content.
• Manage website, SEO, and email performance.
• Lead LinkedIn activity and manage PR agency relationships.
• Plan and represent ART at regional events.

Skills

Strong understanding of marketing channels

Excellent copywriting and communication

Confidence using data and analytics

Ability to manage multiple projects

Experience with stakeholders

Job description

Michael Page is partnering with ART Business Loans to find a Marketing Manager in the West Midlands. This role offers a unique opportunity to build and shape a marketing function from scratch, with responsibilities including campaign planning and content creation across multiple channels. The ideal candidate will possess strong skills in communication, data analytics, and project management. Benefits include 27 days holiday plus bank holidays and city centre parking. Join a purposeful team making an impact in supporting SMEs.