Marketing Manager

Confidential; West Kirby; Híbrido; GBP 60.000 - 90.000; Jornada completa

Descripción de la vacante

Confidential in the United Kingdom is recruiting a Senior Marketing Manager to own the growth plan across multiple product lines, and to drive performance across search, website conversion, and CRM/database marketing. You will lead a Marketing & Growth Manager and set the marketing direction with directors.

You will hands-on manage demand generation, produce monthly HubSpot-based reports, and shape messaging for senior decision-makers in a hybrid Liverpool location.

Formación

• Senior B2B marketing experience with a track record of generating qualified leads for services.
• Hands-on capability in search (SEO/AEO) and website conversion.
• Lifecycle/CRM/database marketing experience (nurture, segmentation, cross-sell).
• Confidence using HubSpot and turning data into clear commercial decisions.
• AI-first mindset and curiosity to adapt as search shifts towards AI-led answers.
• Strong commercial judgement and ability to write credible copy for senior audiences.
• Proven people leadership (developing a manager).

Responsabilidades

• Own the marketing strategy and annual plan across multiple business lines.
• Take full ownership of the lead target and allocate budget/effort to hit it.
• Drive demand generation hands-on: SEO/AEO, website optimisation and conversion rate improvements.
• Maximise value from an existing CRM/database: segmentation, comms, nurture journeys, cross-sell/upsell.
• Develop positioning and messaging for senior decision-makers.
• Produce monthly performance reporting (HubSpot) showing marketing impact on pipeline.
• Lead through others by managing and developing a Marketing & Growth Manager.

Conocimientos

B2B marketing

Lead generation

SEO

CRM marketing

Lifecycle marketing

Copywriting

People leadership

Herramientas

HubSpot

Descripción del empleo

We're working with a well-established UK training / development business to hire a Senior Marketing Manager to own the growth plan, lead targets, and go hands‑on across the key demand channels.

This is a true "lead it, and do it" role: you'll set the marketing direction across multiple product lines, while personally driving performance across search, website conversion, and database/lifecycle marketing. You'll also lead and develop a Marketing & Growth Manager (who oversees day‑to‑day activity with solid foundations already in place).

Role: Senior Marketing Manager
Location: Liverpool Centre (Hybrid)
Type: Permanent
Salary: DOA

Key responsibilities

• Own the marketing strategy and annual plan (agreed with directors) across multiple business lines
• Take full ownership of the lead target and where budget/effort should be allocated to hit it
• Drive demand generation hands‑on: SEO/AEO, website optimisation and conversion rate improvement
• Maximise value from an existing CRM/database: segmentation, comms, nurture journeys, cross‑sell/upsell lead generation
• Develop positioning and messaging that resonates with senior decision-makers
• Produce monthly performance reporting (HubSpot) demonstrating marketing impact on pipeline
• Lead through others: manage and develop a Marketing & Growth Manager

Key skills and experience

• Senior B2 B marketing experience with a track record of generating qualified leads for "considered purchase" services
• Strong, hands‑on capability in search (SEO/AEO) and website conversion
• Lifecycle / CRM / database marketing experience (nurture, segmentation, repeat/cross‑sell)
• Confidence using HubSpot and turning data into clear commercial decisions
• "AI-first" mindset and curiosity‑able to adapt as search shifts towards AI‑led answers
• Strong commercial judgement and ability to write credible, compelling copy for senior audiences
• Proven people leadership (developing a manager)