Marketing Manager

Axencis Inc; United Kingdom; Remote; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Remote-first culture

Performance bonuses

Tools, learning & conference budget

Job summary

Axencis Inc. is seeking a dynamic B2B SaaS marketing professional to drive demand generation and inbound campaigns. You will partner with sales, product, and leadership to convert leads into long-term customers, developing compelling narratives for diverse B2B audiences.

You will own multi-channel campaigns, refine brand messaging, and collaborate on launches, demos, and content. A remote-first culture and a competitive salary with performance bonuses are offered.

Qualifications

• 3-5+ years of B2B SaaS or tech marketing experience.
• Proven success in demand generation and inbound marketing.
• Ability to work across multiple channels (email, paid, SEO, organic social).
• Strong writing and storytelling skills.
• Familiarity with HubSpot, Webflow, Figma and LinkedIn Ads.

Responsibilities

• Own and execute lead generation campaigns across paid, organic, email, and webinars.
• Refine messaging for B2B audiences including brand leaders and e-commerce managers.
• Collaborate with product and sales on launches, demos, and onboarding materials.
• Develop a content calendar for blogs, case studies, LinkedIn posts, and landing pages.
• Track KPIs across channels and iterate campaigns based on insights.
• Maintain consistent brand voice and visuals across touchpoints.
• Coordinate with freelancers and agencies as needed.

Skills

Demand gen

Inbound marketing

Multi-channel

Storytelling

Copywriting

Tools

HubSpot

Webflow

Figma

LinkedIn Ads

SEO tools

Job description

This is where our team comes together to innovate and drive our mission forward. Join us in a dynamic environment that fosters growth and collaboration!

You’ll partner closely with sales, product, and leadership to drive inbound interest, build credibility, and convert leads into long-term customers.

Key Responsibilities:

• Demand Generation Own and execute lead generation campaigns (paid, organic, email, webinars, etc.) focused on driving qualified traffic and MQLs.
• Positioning & Messaging Refine our core messaging and translate technical concepts into compelling narratives for B2B audiences (brand leaders, legal teams, e-commerce managers)
• Product Marketing Collaborate with product and sales teams to support launches, demos, and onboarding with high-impact materials (pitch decks, one-pagers, videos).
• Content Strategy Develop and manage a content calendar that includes blogs, case studies, LinkedIn posts, landing pages, and partner co-marketing.
• Analytics & Reporting Track KPIs across channels. Regularly report on campaign performance and iterate based on insights.
• Brand Voice & Visuals Ensure visual consistency and brand tone across touchpoints (website, campaigns, assets).
• Agency/Vendor Management Coordinate with freelancers, designers, or performance agencies where necessary.

Requirements

• 3-5+ years of B2B SaaS or tech marketing experience
• Proven success in demand generation and inbound marketing
• Ability to work across multiple channels (email, paid, SEO, organic social)
• Strong writing and storytelling skills
• Familiarity with HubSpot, Webflow, Figma, LinkedIn Ads, or similar tools
• Experience in marketplaces, e-commerce, or brand protection is a plus

What We Offer

• A high-impact role in a growing company with global clients
• Full flexibility (remote-first culture)
• Competitive salary + performance bonuses
• Budget for tools, learning, and conferences
• A chance to shape a category and product that actually matters