Marketing Manager

ISR Recruitment Ltd; Tamworth; Hybrid; GBP 38,000 - 52,000; Full time

Benefits offered by this job

28 days holiday + bank holidays

Pension

Private healthcare

Job summary

ISR Recruitment Ltd in Tamworth, Staffordshire is seeking a Marketing Manager to lead the marketing strategy and execution across campaigns, content and events.

You will drive lead generation, CRM utilisation (HubSpot) and cross‑functional collaboration with sales, product and leadership to grow the brand and customer base.

Qualifications

• Strong HubSpot experience, with relevant industry exposure (tech/engineering/agriculture).
• Adept at marketing planning and managing social media across channels, HubSpot super user.
• Experience communicating credibly at senior levels and supervising a small team.
• Direct line management of Graphic Designer and Sales & Marketing Coordinator.
• Develop and execute the strategic marketing plan; report progress to CCO/CEO.
• Increase customer acquisition via web, CRM and social media; optimise HubSpot usage.
• Organise trade shows and promotional events; coordinate with stakeholders.
• Create content for social channels and go-to-market strategy for launches.

Responsibilities

• Develop and deliver the marketing strategy and activities for products, services, events and brand.
• Drive market awareness, customer engagement and business growth through campaigns and digital marketing.
• Lead generation, CRM management and analytics to improve lead quality and volume.

Skills

HubSpot

Marketing planning

Social media management

Executive communication

Team leadership

Content creation

Event management

Cross-functional collaboration

Job description

• Marketing Manager
• Tamworth, Staffordshire (Hybrid-Working)
• Up to £45,000 Per Year
• Plus an excellent benefits package (including 28 days holiday + Bank holidays, Pension, Private Healthcare, etc.)

Skills and Experience:

• Strong HubSpot experience, along with relevant tech/engineering/agriculture industry experience is essential.
• Adept in marketing planning and managing social media across a variety of channels (effectively operating as a HubSpot super user).
• Experience of communicating credibly at senior levels and supervising a small team.
• Direct line management of Graphic Designer and sales and marketing coordinator.
• Develop and execute the strategic marketing plan and keeping the CCO and CEO informed of progress, outcomes and activities.
• Communicate with CCO, Sales team, product team and the senior leadership team about existing and new marketing activities as a part of monthly reporting and measurement presentations.
• Increase customer acquisition via web, CRM and social media, ensure HubSpot is accurately updated and fully utilised. Using your HUBSPOT expertise, you will work closely with the entire business to deliver a new integrated marketing platform for the business with a focus on Campaign Automation, Lead Generation, CRM Management and Analytics and reporting.
• Organising promotional events such as trade shows and ensuring the prompt delivery of materials and products by coordinating with employees, internal and external stakeholders.
• Manage and create appropriate content for a variety of social media channels, as well as their go-to-market strategy for new product launches.

The Opportunity:

Operating as a Marketing Manager, you will be responsible for developing and delivering the marketing strategy and associated marketing activities that promote the organisation's products, services, events and brand. The role drives market awareness, customer engagement and business growth through targeted campaigns, digital marketing, content, social media and lead generation initiatives. A key focus of the role is to increase the volume and quality of leads, expand and nurture the customer database and optimise the use of HubSpot as the organisation's CRM and marketing automation platform.