Marketing Manager

ISR RECRUITMENT LIMITED; Stafford; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

28 days holiday + Bank holidays

Pension

Healthcare

Job summary

ISR RECRUITMENT LIMITED is seeking a Marketing Manager in Tamworth, Staffordshire with hybrid working. You will develop and deliver the marketing strategy to promote products, services, events and the brand, driving awareness and growth.

You will lead digital marketing, content, social media and lead generation, expanding the customer database and optimising HubSpot CRM and marketing automation. Strong leadership and senior stakeholder communication are essential.

Qualifications

• Strong HubSpot experience essential.
• Relevant tech/engineering/agriculture sector experience essential.
• Adept in marketing planning and managing social media across channels.
• Experience communicating credibly at senior levels and supervising a small team.
• Direct line management of Graphic Designer and sales and marketing coordinator.
• Develop and execute the strategic marketing plan; report progress to leadership.
• Increase customer acquisition via web, CRM and social media; utilise HubSpot fully.

Responsibilities

• Develop and deliver the marketing strategy and activities.
• Drive market awareness, engagement and growth through targeted campaigns.
• Lead digital marketing, content, social media and lead generation initiatives.
• Oversee events, trade shows and promotional material delivery.
• Manage content for social channels and go-to-market for new launches.

Skills

HubSpot experience

Campaign management

Digital marketing

Lead generation

Team leadership

Tools

HubSpot

Job description

• Marketing Manager
• Tamworth, Staffordshire (Hybrid-Working)
• c£50,000 per year
• Plus excellent company benefits (28 days holiday + Bank holidays, Pension, Healthcare, etc.

The Opportunity

My client based in the renewables sector are looking for a Marketing Manager on a permanent basis to be responsible for developing and delivering the marketing strategy and associated marketing activities that promote the organisation's products, services, events and brand.

The role drives market awareness, customer engagement and business growth through targeted campaigns, digital marketing, content, social media and lead generation initiatives.

A key focus of the role is to increase the volume and quality of leads, expand and nurture the customer database and optimise the use of HubSpot as the organisation's CRM and marketing automation platform.

Skills and Experience

• Strong HubSpot experience essential
• You must be able to drive their marketing van to sites for events and shows
• Relevant tech/engineering/agriculture industry experience is essential
• Adept in marketing planning and managing social media across a variety of channels.
• Experience of communicating credibly at senior levels and supervising a small team
• Direct line management of Graphic Designer and sales and marketing co-ordinator
• Develop and execute the strategic marketing plan and keeping the CCO and CEO informed of progress, outcomes and activities.
• Communicate with CCO, Sales team, product team and the senior leadership team about existing and new marketing activities as a part of monthly reporting and measurement presentations.
• Increase customer acquisition via web, CRM and social media, ensure HubSpot is accurately updated and fully utilised. Using your HUBSPOT expertise, you will work closely with the entire business to deliver a new integrated marketing platform for the business with a focus on Campaign Automation, Lead Generation, CRM Management and Analytics and reporting.
• Organising promotional events such as trade shows and ensuring the prompt delivery of materials and products by coordinating with employees, internal and external stakeholders
• Manage and create appropriate content for a variety of social media channels.
• Manage go to market for new product launches.