Marketing Manager

ISR Recruitment Ltd; Tamworth; Híbrido; GBP 45.000 - 55.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

28 days holiday

Bank holidays

Pension

Healthcare

Descripción de la vacante

ISR Recruitment Ltd in Tamworth, Staffordshire, is seeking a Marketing Manager on a permanent basis. You will develop and deliver the marketing strategy, promoting products, services, events and the brand with a focus on lead generation and customer engagement.

The role uses HubSpot for CRM and marketing automation, drives campaigns across digital channels, and requires managing a small team, reporting to the CCO and CEO.

Formación

• Strong HubSpot experience essential.
• Adept in marketing planning and managing social media across channels.
• Experience communicating credibly at senior levels and supervising a small team.
• Direct line management of Graphic Designer and sales and marketing co-ordinator.

Responsabilidades

• Develop and deliver the strategic marketing plan and associated activities.
• Drive market awareness, customer engagement and business growth via campaigns, digital marketing, content, social media and lead generation initiatives.
• Increase customer acquisition via web, CRM and social media; ensure HubSpot is updated and used.
• Organise and support promotional events such as trade shows and coordinate with stakeholders.
• Lead and manage a small team including a Graphic Designer and a Sales & Marketing Co-ordinator.
• Report progress and outcomes to the CCO and CEO on a monthly basis.

Conocimientos

Marketing strategy

Campaign management

Social media marketing

Lead generation

Team leadership

Content creation

Herramientas

HubSpot

Descripción del empleo

• Marketing Manager
• Tamworth, Staffordshire (Hybrid-Working)
• c£50,000 per year
• Plus excellent company benefits (28 days holiday + Bank holidays, Pension, Healthcare, etc.

The Opportunity:

My client based in the renewables sector are looking for a Marketing Manager on a permanent basis to be responsible for developing and delivering the marketing strategy and associated marketing activities that promote the organisation's products, services, events and brand.

The role drives market awareness, customer engagement and business growth through targeted campaigns, digital marketing, content, social media and lead generation initiatives.

A key focus of the role is to increase the volume and quality of leads, expand and nurture the customer database and optimise the use of HubSpot as the organisation's CRM and marketing automation platform.

Skills and Experience:

• Strong HubSpot experience essential
• You must be able to drive their marketing van to sites for events and shows
• Relevant tech/engineering/agriculture industry experience is essential
• Adept in marketing planning and managing social media across a variety of channels.
• Experience of communicating credibly at senior levels and supervising a small team
• Direct line management of Graphic Designer and sales and marketing co-ordinator
• Develop and execute the strategic marketing plan and keeping the CCO and CEO informed of progress, outcomes and activities.
• Communicate with CCO, Sales team, product team and the senior leadership team about existing and new marketing activities as a part of monthly reporting and measurement presentations.
• Increase customer acquisition via web, CRM and social media, ensure HubSpot is accurately updated and fully utilised. Using your HUBSPOT expertise, you will work closely with the entire business to deliver a new integrated marketing platform for the business with a focus on Campaign Automation, Lead Generation, CRM Management and Analytics and reporting.
• Organising promotional events such as trade shows and ensuring the prompt delivery of materials and products by coordinating with employees, internal and external stakeholders
• Manage and create appropriate content for a variety of social media channels.
• Manage go to market for new product launches.