B2B Gaming Marketing Lead – EMEA Growth

Russell Tobin; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Competitive hourly rate

Strong holiday package

Opportunity in a high-growth environment

Job summary

A marketing recruitment agency is seeking an experienced Business Marketing Manager to lead B2B marketing initiatives for the gaming sector across EMEA. The ideal candidate will have 8-10 years of experience in B2B marketing, a strong understanding of the gaming ecosystem, and a proven record of delivering measurable impact. This role offers a hybrid work model with occasional travel and an attractive hourly rate, along with opportunities in a fast-paced environment.

Qualifications

• 8-10 years of experience in B2B marketing, ideally within gaming.
• Proven track record in performance operations.
• Strong understanding of the gaming ecosystem in EMEA.

Responsibilities

• Develop and execute integrated B2B marketing programs across multiple EMEA markets.
• Design marketing strategies targeting gaming companies, publishers, and advertisers.
• Collaborate with internal teams and external agencies.

Skills

B2B marketing

Marketing program execution

Understanding of gaming ecosystem

Project management

Data-driven campaign management

Job description

📍 Location: UK (Hybrid – 3 days onsite, London)

About the Role

We are looking for an experienced Business Marketing Manager to lead integrated marketing initiatives for the gaming vertical across EMEA.

This role is ideal for a strategic, creative marketer who understands the gaming ecosystem and can deliver impactful, data-driven campaigns to a highly sophisticated audience of performance marketers and digital-native businesses.

You will play a key role in shaping and executing multi-country marketing programs, working closely with cross-functional teams and external partners to drive measurable business outcomes.

Key Responsibilities

• Develop and execute integrated B2B marketing programs across multiple EMEA markets
• Partner with internal stakeholders to deliver high-impact campaigns, events, and content
• Design marketing strategies targeting gaming companies, publishers, and advertisers
• Manage projects end-to-end: from strategy to execution and optimization
• Collaborate with internal teams and external agencies
• Continuously test, measure, and optimize marketing performance
• Drive innovation and bring fresh ideas to marketing programs

Required Experience & Skills

• 8–10 years of experience in B2B marketing, ideally within gaming.
• Proven track record in performance operations
• Strong understanding of the gaming ecosystem in EMEA
• Proven track record of delivering measurable marketing impact
• Ability to ramp up quickly and work independently in a newly formed team
• Experience working across international teams

Nice to Have

Travel Requirements

• Occasional travel (e.g., Cyprus, Tel Aviv for events)

What Makes This Role Attractive?

• Work on high-impact gaming marketing initiatives across EMEA
• Exposure to multi-market strategy and execution
• Competitive hourly rate with strong holiday package
• Opportunity to operate in a fast-paced, high-growth environment