Marketing Manager

JR United Kingdom; Slough; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the UK is seeking a Brand Awareness Marketing Manager to enhance their market presence. This role involves collaborating with the sales team to create effective marketing campaigns, generating leads, and utilizing HubSpot for campaign management. Ideal candidates will have a strong B2B marketing background and a passion for technology, contributing to a dynamic and innovative environment.

Benefits

Competitive salary and benefits package

Opportunity to work in a fast-paced environment

Make a real impact on the company's success

Qualifications

• Proven experience in a similar B2B marketing role.
• Strong understanding of outbound marketing strategies.
• Proficiency in HubSpot for data management and campaign automation.

Responsibilities

• Develop and implement targeted marketing campaigns with the UK sales team.
• Establish communication with the sales team for alignment.
• Create outbound content strategy including email marketing and webinars.

Skills

B2B marketing

Brand awareness

Lead generation

Content creation

Email marketing

HubSpot

Analytical skills

Communication

Interpersonal skills

Job description

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We're looking for an enthusiastic and driven Brand Awareness Marketing Manager to join our dynamic team and play a key role in growing our brand presence within the UK market. This role focuses on developing and executing outbound marketing campaigns with the Sales teams that drive brand awareness, generate leads, and ultimately contribute to business growth.

Location:

Flexible working, Slough office 3 days per week.

Key Responsibilities:

1. UK Sales Support: Work closely with the UK sales team to develop and implement targeted marketing campaigns that support their goals and generate qualified leads.
2. Regular Communication: Establish strong lines of communication with the UK sales team through meetings, joint planning, and feedback loops to ensure alignment.
3. Understanding Sales Goals: Gain a deep understanding of the sales team's targets, challenges, and priorities to develop supporting marketing campaigns.
4. Shared Insights: Share market insights, customer data, and campaign performance data to help refine sales strategies.
5. Outbound Content Strategy: Develop and implement a content marketing strategy, including asset creation (ebooks, webinars, white papers), email marketing, public relations, and case studies.
6. Lead Generation and Qualification: Focus on generating qualified leads, implementing processes to qualify and nurture leads through the sales funnel.
7. Outbound Marketing: Execute outbound marketing activities to reach new audiences and generate interest.
8. HubSpot Expertise: Utilize HubSpot for data management, workflow creation, and campaign automation to optimize marketing efforts and track results.

Essential Skills and Experience:

• Proven experience in a similar B2B marketing role with a focus on brand awareness and lead generation.
• Strong understanding of outbound marketing strategies and tactics.
• Excellent content creation skills, including writing, editing, and proofreading.
• Experience with email marketing platforms and best practices.
• Proficiency in HubSpot, specifically in data management, workflow creation, and campaign automation.
• Strong analytical skills to track and measure campaign performance.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• A passion for technology and the IT industry.
• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Be part of a growing company with a strong commitment to innovation.
• Make a real impact on the company's success.