Marketing Manager

Kirkland Associates; Newark on Trent; On-site; GBP 40,000 - 45,000; Full time

Job summary

Kirkland Associates is seeking a Marketing Manager to own a portfolio of established and growing brands, shaping plans and connecting with customers. You will drive campaigns from concept to market, in collaboration with creative, commercial and external partners.

Ideal candidates have brand/consumer marketing experience, strong commercial judgment and a track record turning insights into growth. The role focuses on leading GTM activity and cross‑functional execution.

Qualifications

• Experience in brand/consumer marketing environments.
• Ability to turn customer insights into campaigns.
• Experience working with cross-functional teams and external partners.

Responsibilities

• Set priorities and develop plans to grow the brand portfolio.
• Identify opportunities and shape plans to drive growth.
• Take ownership of go-to-market activity for new products.
• Translate market insight into clear marketing ideas and activity.
• Collaborate with internal teams to develop campaigns from concept to delivery.
• Coordinate with agencies, partners and suppliers.
• Support brands at exhibitions and industry events.
• Review results and feedback to identify future opportunities.
• Support and develop a direct report to grow skills.

Skills

Brand marketing

Campaign management

Go-to-market strategy

Market research

Stakeholder collaboration

Job description

Marketing Manager

£40,000-£45,000 | Monday-Friday

Are you an experienced marketer who enjoys taking a brand from an idea or opportunity through to real-world results?

Our client is looking for a Marketing Manager to take ownership of a portfolio of established and growing brands, helping define where they go next and how they connect with their customers. You'll be involved in everything from identifying opportunities and shaping plans through to bringing launches and campaigns to market, while working closely with creative, commercial and external partners.

The Role:

• Setting priorities and developing plans that support the wider growth of the brand portfolio.
• Finding new ways to strengthen the brands' presence and relevance within their markets.
• Taking ownership of go-to-market activity for new products and initiatives.
• Turning customer and market insight into clear marketing ideas and activity.
• Collaborate with internal departments to develop campaigns and content from initial concept through to delivery.
• Coordinating with agencies, partners, suppliers and other external stakeholders.
• Supporting the brands at relevant exhibitions, events and industry activity.
• Reviewing results and market feedback to identify opportunities for future activity.
• Supporting and developing a direct report, helping them grow their skills and confidence.

About you:

We're looking for someone who understands how to build a brand and how to turn marketing activity into commercial results.

You'll ideally have:

• Previous experience in a brand, product or consumer marketing environment.
• The confidence to take ownership rather than simply manage tasks handed to you.
• Strong commercial judgement and an understanding of what drives sustainable brand growth.
• A natural curiosity about customers, competitors and emerging opportunities.
• Experience taking marketing projects from planning through to execution.
• The ability to work comfortably with creative teams and external stakeholders