Marketing Manager (Maternity Cover 13 Months FTC)

Compassrock International; Greater London; In loco; GBP 52.000 - 72.000; Tempo pieno

Descrizione del lavoro

CompassRock International is seeking an experienced Marketing Manager to cover a maternity period (13 months FTC) across its UK and Ireland Build-to-Rent portfolio. The role combines hands-on HubSpot management with multi-channel marketing, CRM, and agency liaison to drive lead generation and occupancy.

You will coordinate campaigns across digital and print, manage website updates, and support property launches and collateral.

Competenze

• Proven experience as Marketing Manager in hospitality and/or multi-site business.
• Strong hands-on HubSpot experience, including emails, workflows, lists, segmentation, forms and reporting.
• Paid media performance experience across search and social.
• Analytical with ability to explain movement in numbers.
• Comfortable using AI to enhance productivity, not replace it.

Mansioni

• Manage property marketing across paid media channels (digital and print), eCRM, websites, and on-site promotions.
• Liaise with paid media agency partners across digital channels and review activity and spend.
• Work with leasing and property teams to understand availability, pricing, concessions/offers, and lead demand.
• Ensure marketing activity aligns with occupancy and lease-up KPI’s (Marketing Strategy).
• Provide ad-hoc marketing support to property and operational teams, prioritising impactful activities.
• Coordinate updates to property websites internally.
• Support new building and property launches online with Website and collateral.

Conoscenze

Analytics

AI in marketing

Paid media

HubSpot

Strumenti

HubSpot

Canva

Adobe InDesign/Illustrator

Descrizione del lavoro

Marketing Manager (Maternity Cover 13 Months FTC)

Full-time Contract Manager

Posted 21 Oct 2026

Description

Company Overview

CompassRock International provides asset and property management services to the rental housing sector across the UK and Ireland. Originally founded in the U.S. the business has expanded to the UK and Ireland and is rapidly growing its portfolio of Build-to-Rent (BTR) assets. Backed by private equity, CompassRock is in an exciting growth phase, actively acquiring and developing new assets at a fast pace. With an entrepreneurial and innovative culture embedded in its DNA, the company values the dynamic, forward-thinking individuals it employs. As CompassRock continues to expand, there will be abundant opportunities for career advancement and professional development.

Role Summary

We're looking for an experienced Marketing Manager who’s also a Hubspot native, to cover a period of maternity leave. You'll co-ordinate day-to-day marketing activities across Lead Generation and CRM (MarTech), for our whole portfolio of Build-to-rent assets in the UK and Ireland.

This is a role for someone who is totally at home using HubSpot, understands performance metrics, can talk to an agency, and has a multitude of Marketing skills right down to checking OOH proofs.

Above all, you'll understand why the numbers move, not just that they have.

Key Responsibilities

Marketing Activation & Delivery

• Manage property marketing across paid media channels (digital and print), eCRM, websites, and on-site promotions.
• Liaise with the paid media agency partner across digital media channels such as Google, Microsoft, Meta and TikTok. Brief the agency on changing property priorities, offers and availability, and review proposed activity and spend.
• Work closely with leasing and property teams to understand availability, pricing, concessions/offers, open-days, and where lead demand might be needed.
• Ensure marketing activity continues to be shaped around each property's occupancy and lease-up KPI’s (the Marketing Strategy).
• Provide ad-hoc marketing support to property and operational teams, prioritising what genuinely impacts leasing and residents.
• Coordinate updates to the property websites internally
• Support new building and property launches online with Website and collateral.

MarTech

• Manage HubSpot day to day; including marketing and resident emails, workflows, lists, segmentation, forms, lifecycle stages, lead statuses and the viewing schedulers.
• Keep CRM data clean, ensuring accurate property and lead source attribution for reporting, modelling, and follow-up.
• Create and send prospect email campaigns to targeted audiences, and support resident communications, events and lobby screen content.
• Monitor MarTech lead flow from channels, websites and portals into HubSpot, spotting activity trends and reason gathering for fluctuations.
• Work with our integration and technology partners.

Property Portals

• Oversee accurate and optimised listings on UK (Rightmove etc) and Irish (Daft etc) portals.
• Ensure portal pricing packages and renewals meet current strategic aims & objectives.

Creative and Collateral

• Manage production of digital ads, billboards, signage, posters, brochures, leasing and event collateral, portal and website creative.
• Create simpler assets in Canva, whilst briefing designers and specialist suppliers on larger projects.

Team

• Line-manage the Marketing Assistant, setting weekly priorities, delegating tasks and reviewing work.
• Collaborate with the Customer Marketing Executive to assist on delivery of Customer Marketing and MarComms activity.

Skills & Experience

What We’re Looking in a person:

• Proven experience as a Marketing Manager in hospitality and or multi-site business.
• Strong hands-on HubSpot experience, including emails, workflows, lists, integration, segmentation, forms and reporting.
• Paid media performance experience across search and social.
• Confident with analytics, and able to explain movement in numbers.
• Comfortable using AI to enhance productivity, not replace productivity.

Nice to Have:

• Experience in residential lettings or Build to Rent.
• Experience with website content management systems and lead integrations.
• Design skills in Canva, with an understanding of Adobe InDesign or Illustrator.
• Experience of M engagement apps and on-site communications.

Personal Qualities

• Passionate about Marketing and how the customer journey works.
• Naturally collaborative and relationship-focused.
• Energised by fast-paced environments.
• Comfortable balancing creativity with data, understanding insights and performance metrics.

Working Hours

40 hours per week (Mon to Friday)

We are an Equal Opportunities Employer, committed to creating an inclusive, diverse, and equitable workplace. We provide equal opportunities for everyone and offer reasonable adjustments to ensure all candidates have a fair chance during the recruitment process.

Company Overview

CompassRock provides asset and property management services to the rental housing sectors. Originally founded in the U.S., the company has expanded to the UK and is rapidly growing its portfolio of Build-to-Rent (BTR) assets across the UK and Ireland. Backed by private equity, CompassRock is in an exciting growth phase, actively acquiring and developing new assets at a fast pace. With an entrepreneurial and innovative culture embedded in its DNA, we value the dynamic, forward-thinking individuals it employs.