Marketing Manager

Mainmark (UK); Milton Keynes; On-site; GBP 45,000 - 60,000; Full time

Job summary

A geotechnical services company is seeking a Marketing Manager in Milton Keynes. The role focuses on leading marketing efforts, particularly in digital marketing and events, to promote specialist services across the UK and Ireland. Ideal candidates will have advanced digital marketing skills and experience managing campaigns and content creation. This full-time position offers the opportunity to significantly impact brand awareness and lead generation.

Qualifications

• Expertise in SEO, PPC, and social media management.
• Demonstrable experience of developing marketing plans.
• Thorough understanding of B2B and B2C marketing.

Responsibilities

• Develop and implement a digital-first Marketing Plan.
• Manage all aspects of digital marketing, including SEO and PPC.
• Plan and execute events to showcase the brand.

Skills

Advanced digital marketing skills

Proficiency in design software

Experience in developing marketing plans

Strong photography skills

Excellent analytical skills

Proactive approach to self-learning

Tools

Google Analytics

Adobe Illustrator

Adobe Photoshop

Job description

This range is provided by Mainmark (UK). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

About the Role

The Marketing Manager will lead the company’s marketing efforts, with a strong emphasis on digital marketing and events, to promote our specialist geotechnical services across the UK and Ireland. This role includes developing a comprehensive marketing strategy, managing digital campaigns, enhancing brand reputation and coordinating events to support business growth. You will play a key role in raising brand awareness, generating leads and delivering impactful marketing campaigns.

Key Responsibilities

• Develop and implement a digital-first Marketing Plan and Budget that is aligned with business objectives.
• Lead the redevelopment and continuous improvement of the company website, ensuring it functions as a lead-generation and brand-awareness tool.
• Manage all aspects of digital marketing, including SEO, PPC, social media campaigns, email marketing and website content updates.
• Plan and execute events, including trade shows and other promotional activities, to showcase our brand and services.
• Create high-quality, engaging content for digital and print, such as blogs, case studies, videos and promotional materials.
• Develop and maintain relationships with external agencies, suppliers and partners to ensure successful campaign delivery.
• Support new products or territories with targeted marketing campaigns and promotional strategies.
• Collaborate with the Sales team to optimize lead generation and improve conversion rates.
• Track and analyse the performance of marketing activities, providing actionable insights and ensuring strong ROI.

Required Skills and Experience

• Advanced digital marketing skills, including expertise in SEO, PPC, social media management, Google Analytics and email marketing platforms.
• Proficiency in design software such as Adobe Illustrator, Photoshop and video editing tools.
• Demonstrable experience of successfully developing and implementing marketing plans that integrate digital, PR and events.
• Proven expertise in developing and executing marketing plans and campaign budgets.
• Strong photography skills, with experience producing marketing materials and content.
• Thorough understanding of B2B and B2C marketing principles and strategies.
• Excellent analytical skills, with the ability to measure performance, track ROI and make data-driven decisions.
• Proactive approach to self-learning and staying informed on marketing trends, industry developments and new technologies.

Company Values

• Visionary
• Inclusive
• Protective
• Professional
• Inventive

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Construction and Civil Engineering