Marketing Manager

Montcalm Collection; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Montcalm Collection, a luxurious hotel group in London, is seeking a Marketing Manager to enhance revenue through targeted programs and effective brand management. The role requires strong leadership in marketing and PR activities, and extensive experience in the hospitality industry will be advantageous. This position offers the opportunity to shape marketing strategies, manage a dedicated team, and collaborate with various stakeholders to drive business success.

Benefits

Discounted gym membership

Cash-back health benefits

Regular training and development

28 days of annual leave

Qualifications

• Extensive experience in Public Relations and communications in hospitality.
• Strong leadership skills and acknowledged training expertise.
• Ability to juggle competing priorities while representing the brand.

Responsibilities

• Oversee brand management through marketing initiatives.
• Develop innovative marketing campaigns based on data analysis.
• Manage Public Relations activities and reputation management.

Skills

Project Management

Communication

Public Relations

Marketing Strategy

Data Analysis

Education

Degree in Marketing or related field

Tools

Social Media Platforms

Analytical Tools

Job description

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United by timeless style and peerless service, Montcalm Collection is
London’s compendium of luxury hotels. Housed in elegant Georgian townhouses, an
18th-century brewery, heritage headquarters and a diamond-shaped skyscraper,
each hotel reveals a different chapter in the city’s story.

The hotels in the collection include a historic brewery, reimagined as a
vibrant modern hotel: Montcalm Brewery. A storied city-slicker, housed in the
former headquarters of the Royal Mail: Montcalm Royal London House. A property
with a bold new perspective at Montcalm East, part of Marriott’s Autograph
Collection. And a duo of mindful hotels which set a slower pace: Inhabit,
Southwick Street and Inhabit, Queen’s Gardens, both part of Design Hotels.

Conscious, cultured, characterful, and considerate, Montcalm Mayfair is a five-star hotel set on a historic crescent that sits proudly at the top of
Park Lane, steps from Hyde Park and the West End, with a toe in Marylebone,
bringing a fresh, holistic hospitality approach to London luxury. The
respectful, sensitive full restoration includes a wellness space,
community-welcoming public spaces and a restaurant helmed by an internationally
acclaimed chef.

Overview

Montcalm
Collection is looking for a skilled and ambitiousMarketing
Managerto join our team. You will play a pivotal role in maximising
hotels’ revenues by developing programs to increase occupancy and make
profitable use of its accommodation, meeting and leisure facilities.

You will be an ambassador of a
wider team and manage the company’s marketing department including social
media, affiliate marketing, email marketing, loyalty management, reputation
management and PR & communications. You will directly report to the Head of
Hotels

Key Responsibilities

·
Oversee the management of our brand through all
marketing initiatives.

·
Ensure our Brand Manifesto is a live document,
being shared with higher management/stakeholders and brought to life in our
organisation.

·
Social media, loyalty, reputation management
and Email Marketing.

·
Working with different agencies for Affiliate
Marketing, PR and social media.

·
Work with the designer (inhouse or agency) to
produce high quality marketing material such as digital content, brochures or
any other print material.

·
Work with different content writers and proof
read all content received.

·
Prepare and execute an annual marketing plan
that includes creating and launching targeted and innovative campaigns.

·
Researching and evaluating marketing strategies
and keeping upto date with the industry and marketing development.

·
Analyse data to uncover new markets and create
guest focussed campaigns to drive business

·
Build the brand positioning through online and
offline efforts.

·
Develop Brand partnership with like- minded
companies in collaboration with the Partnership Manager.

·
Responsible for managing the marketing
activities of the business.

·
Create the Marketing strategy for two leisure
loyalty programmes as well as the corporate loyalty programme.

·
Use the reputation management platform to
maintain and improve on hotel’s reputation.

·
Gain insights on the data and make data-driven
decisions.

·
Introduce new market initiatives to drive the
business further.

·
Advise the operational and other relevant teams
to ensure our hotels and its products reflect our brand.

·
Ensure digital and non-digital marketing
materials are consistent with our brand.

·
Administer the websites, creative campaigns and
so on.

·
Negotiate contracts with third party companies
in relation to new services.

·
Manage the PR, Marketing and Communications
budget.

·
Drive our Public Relations activities.

·
Be the internal expert and go-to person for
advice and support on PR activities. You will provide guidance and support to
the SMT in this area of work.

·
Oversee our media profile. This will involve
directly liaising with journalists, responding to press enquiries as well as
proactively generating coverage to promote our work and impact.

·
Increase our profile at relevant public events.
You will become an ambassador for the company and identify new opportunities
that will increase our reach, and importantly support the wider staff team to
improve their presentation and public speaking skills.

·
Organise events that promote our work and
centres.

·
Keep track of emerging themes and trends within
the social investment, workspace and charity sector to ensure we are seen as a
key commentator on relevant subjects.

·
Brief internal spokespeople and source/provide
media training to ensure they are better skilled to respond to media
opportunities at a local and national level.

·
Oversee the delivery of our Corporate
Communications.

·
Lead on the drafting and delivery of key
publications including our Annual Report, Investor and newsletters.

·
Lead on the delivery of our General Meeting.

·
Provide style guides to improve consistency of
style and voice across the company.

·
Identify ways to improve the way we share
information to the wider organisations, our customers, investors and partners.

·
Ensure the digital media platforms across the
company are up to date and have relevant content – including our websites and
social media platforms.

·
Responsible for the line management of the
Marketing team. To supervise, motivate and monitor performance, including
conducting regular supervision meetings, managing sick days and holidays and
approving relevant training.

·
To review all hotel websites to ensure they are
up to date in relation to the competition as well as productivity from internet
segment.

·
To be responsible for Affiliate Marketing.

·
To be responsible for Social Media marketing
and must be fully aware of social media marketing campaigns.

·
To liaise for Reputation Management for all
hotels.

·
To attend management meetings as per
requirement.

Person Specification

The successful candidate will demonstrate that they have
the following key criteria, personal competencies and skills:

·
Be able to juggle competing priorities and
always represent the brand to the highest possible standards.

·
Extensive experience of working at a senior
level in a Public Relations, media or communications role in hospitality
industry.

·
Proven experience of successfully raising an
organisation’s/initiative’s public profile.

·
Excellent verbal and written communication
skills with experience of producing press releases, copywriting and delivering
presentations.

·
Experience of developing, implementing and
delivering communication strategies.

·
Experience of organising corporate events.

·
Good IT skills with specific experience of
using a range of social media platforms.

·
Experience of building and maintaining strong
links with the media.

·
Effective and confident manner when being
interviewed on camera/radio/face to face.

·
Ability to develop relationships with a wider
range of stakeholders including high net worth individuals.

·
Experience of advising a senior management team
and/or board of directors.

·
Strong leadership skills with ability to act as
a brand ambassador.

·
A passion for social business.

·
Highly self-motivated, with the ability to work
autonomously.

·
Experience of managing employees.

·
Project management skills ideal (not mandatory).

·
Basic knowledge of updating the website content
and design is ideal (not mandatory).

·
Good knowledge of Excel and analytical tools.

This job description is
designed to outline primary duties and conditions related to the position at a luxury hotel. It is not an exhaustive list and additional tasks
and responsibilities may be required as directed by hotel management.

Essential Qualifications and
Attributes

·
Previous experience in a similar
role and ideally in boutique hotels

·
Excellent leadership skills and
proven track record of training and developing employees.

·
Positive attitude and excellent communication
skills

·
Attention to detail, great
communication and organisational skills.

·
Ability to anticipate and
resolve challenges / complaints.

·
Commitment to delivering a high
level of customer service.

·
A supportive,
empowering team environment

·
Benefits
platform with various discounts

·
Wellbeing
support, workshops and advice

·
28 holidays
including eight bank holidays, with more holidays after two-year service

·
Cash-back
health benefits, including optical, dental, chiropractor and physio services

·
Discounted
gym membership

·
Access to
Wellbeing platform and sessions, including EAP

·
Awards and
Recognition Programme

·
Regular and
ongoing training and development, including leadership workshops

Candidates must be authorised to live and work in
the UK. Currently, visa sponsorship is not available for this role.

Equal
Opportunity Employer

At Montcalm Collection, diversity and inclusion
aren't just buzzwords. We genuinely value the unique perspectives everyone
brings, regardless of gender, ethnicity, age, disability, or background. Our
culture thrives on mutual respect, and we provide a workplace free from
discrimination and prejudice.

Should this role resonate with your aspirations,
please apply. If not shortlisted, we encourage you to explore other
opportunities with us, either now or in the future.

Note:If you do not hear from us within 14
days, kindly consider your application as not shortlisted for this role.