Automotive Event Manager

ABL Recruitment; Greater London; On-site; GBP 42,000 - 70,000; Full time

Job summary

London-based automotive events professional is needed to turn brand ideas into unforgettable experiences. You will lead the planning, coordination and execution of major automotive events across the market, working with internal teams, agencies and external partners.

The role requires a minimum of 5 years in automotive event management, a proven track record delivering launches, media events, and dealer conferences, and strong stakeholder management and presentation skills for senior leadership.

Qualifications

• Bachelor’s degree or above in Marketing, Event Management, Communications, Project Management, Business Management, or a related discipline.
• Minimum 5 years’ experience in event management within the automotive industry.
• Proven experience delivering automotive brand events, vehicle launches, dealer conferences, media events, and customer experiences.
• Strong understanding of automotive marketing, brand positioning, and customer engagement strategies.

Responsibilities

• Lead cross‑functional teams to deliver major automotive events.
• Manage end‑to‑end event lifecycle from concept to post‑event analysis.
• Coordinate with internal stakeholders, agencies, and partners.
• Plan and manage budgets, timelines, and quality standards.
• Present event strategies and proposals to senior leadership.
• Localize campaigns with global HQ and local teams.

Skills

Event management

Stakeholder management

Multitask & coordination

Presentation to leadership

Education

Bachelor’s degree or higher in Marketing or Event Management

Job description

Turn ideas into unforgettable experiences. Shape the future of automotive brand engagement.

This is an exciting opportunity for an automotive events professional who thrives on bringing brands to life, managing complex projects, and working across multiple teams to deliver impactful experiences.

Job title

Event Manager

Job type

Permanent, full-time

Location

London

Salary

up to £70,000

Our client is a globally recognised name in the automotive sector, renowned for innovation, technology, and delivering exceptional customer experiences. As part of their continued growth and brand development, they are seeking an experienced Event Manager with a strong automotive background to join their team and play a key role in delivering high-profile events across the market.

The Role

As Event Manager, you will take ownership of the planning, coordination, and execution of major automotive brand events, working closely with internal stakeholders, agencies, and external partners.

Your responsibilities will include:

• Leading marketing executives and agency partners to deliver:
• 1.Brand and product launches within the automotive sector
• 2.Media and press events in collaboration with PR teams
• 3.Corporate events, including investor and dealer conferences
• 4.Brand activations aligned with marketing campaigns and partnerships
• 5.Retailer marketing initiatives to localise national campaigns and product launches
• Managing multiple event projects simultaneously, ensuring timelines, budgets, and quality standards are achieved.
• Coordinating with global headquarters and local teams to evaluate, develop, and deliver market-specific automotive events.
• Creating detailed event implementation plans aligned with overall brand and business objectives.
• Collaborating with Marketing, PR, Retail Marketing, Social Media, KOL, Product, Dealer Development, Aftersales, and other business functions to deliver fully integrated campaigns.
• Managing internal and external stakeholders, agencies, suppliers, and partners to ensure smooth project delivery.
• Overseeing event execution from initial concept through to post-event reporting, evaluation, and market feedback.
• Presenting event proposals, plans, and walkthroughs confidently to senior management teams.

About You

• A Bachelor’s degree or above in Marketing, Event Management, Communications, Project Management, Business Management, or a related discipline.
• Minimum 5 years’ experience in event management within the automotive industry, OEM environment, automotive brand, or automotive-focused event agency.
• Proven experience delivering automotive brand events, vehicle launches, dealer conferences, media events, and customer experiences.
• Strong understanding of automotive marketing, brand positioning, and customer engagement strategies.
• Excellent stakeholder management skills, with the ability to collaborate across multiple departments and external partners.
• Strong planning, organisation, and execution capabilities with the ability to manage multiple projects under tight deadlines.
• Confidence in presenting event strategies and plans to senior leadership teams.
• Experience working with Chinese automotive brands or within a Chinese corporate environment would be advantageous.

Please Note: Due to the specific requirements of this role, only candidates with strong automotive sector experience and relevant experience aligned with the position will be considered.