Marketing Manager

ThePlaceToBe; Leeds; On-site; GBP 50,000 - 70,000; Full time

Job summary

ThePlaceToBe is seeking a commercially focused Marketing Manager to drive growth across a multi-channel function. You’ll balance brand development with revenue performance and shape the next phase of the business, with influence across the organisation.

We’re looking for someone with menswear experience, a strong revenue mindset, and a track record of leading campaigns from concept to delivery. This is a leadership role with responsibility for budgets and agency partners.

Qualifications

• Experience in ecommerce or consumer brands, with menswear focus.
• Strong commercial and revenue-focused mindset.
• Experience managing multi-channel campaigns and teams.

Responsibilities

• Lead overall marketing strategy and growth plan.
• Manage campaigns across paid, owned and earned media.
• Coordinate product launches, promotions and key trading activity.
• Own budgets, performance reporting and analytics.
• Drive customer acquisition, retention and brand growth.
• Lead and develop the marketing team and external agencies.

Skills

Menswear marketing

Multi-channel campaigns

Marketing leadership

Budget management

Analytics & reporting

Job description

ThePlaceToBe are excited to be partnering with an established retail brand that is entering an exciting new phase of growth. With a strong market presence, significant investment across ecommerce and marketing, and a customer-centric approach, the business is looking for a Marketing Manager to help drive the next stage of its journey. They're looking for someone with specific menswear experience!

About the role…

This is an opportunity for a commercially focused marketer who can drive growth, lead a multi-channel marketing function, and balance brand development with revenue performance. You'll have significant influence across the business and play a key role in shaping future grow

What you'll be doing day to day…

• Leading the overall marketing strategy and growth plan
• Managing multi-channel campaigns across paid, owned and earned media
• Delivering product launches, promotions and key trading activity
• Owning marketing budgets, performance and reporting
• Driving customer acquisition, retention and brand growth
• Leading and developing the marketing team and agency partners

About you…

This role would suit a commercially minded marketing leader who enjoys combining strategic thinking with hands-on execution. You'll be equally comfortable analysing performance data, developing growth plans and inspiring a team to deliver outstanding results

What we're looking for…

• Marketing experience within ecommerce or consumer brands - specifically menswear
• Strong commercial and revenue-focused mindset
• Experience managing multi-channel marketing campaigns
• Ability to balance brand-building with performance marketing
• Proven team leadership and stakeholder management skills