Marketing Manager

Novartis; Greater London; Hybride; GBP 67 000 - 124 000; Plein temps

Résumé du poste

Novartis UK Oncology is hiring a Marketing Manager to lead local strategies and drive growth for the UK portfolio. The role translates international priorities into local plans, oversees brand and campaign execution, and ensures omnichannel delivery with cross-functional collaboration.

The position requires significant pharma marketing experience in the UK, strong leadership, and a data-driven approach. Hybrid work in London with office-based days and relocation not offered.

Qualifications

• Significant experience in pharmaceutical marketing.
• UK pharma experience desirable.
• Proven omnichannel marketing and digital engagement capability.
• Strong budget management and ROI assessment.
• Cross-functional leadership and collaboration skills.

Responsabilités

• Lead local strategy by translating International and Regional priorities into ICE-aligned plans that drive growth and patient impact.
• Set direction for brand strategy, content, and campaign execution across the portfolio with quality and ICE alignment.
• Lead, coach, and develop the local marketing team to build capabilities and high performance.
• Drive performance reviews and translate insights into concrete actions and resource reprioritisation.
• Develop and optimise marketing mix investment models for prioritised customer segments and digital solutions.
• Design omnichannel customer/patient journeys, including activation strategies and PSP execution.
• Ensure high-quality omnichannel delivery by integrating campaigns across brands.
• Lead brand and product launch strategies with governance and cross-functional follow-up.
• Enable cross-functional collaboration with Sales, Medical, Value & Access and other partners.
• Ensure compliance with policies, SOPs, industry codes and ethical standards.

Connaissances

Pharma marketing

UK market

Omnichannel marketing

Digital engagement

Budget management

Cross-functional leadership

Data-driven decision making

Formation

University degree in life sciences, marketing, or related field

Description du poste

Salary Range:

£66,570.00 - £123,630.00

Band

Level 5

Job Description Summary

#LI-Hybrid

Location: London office based role, UK
External candidates must have the right to work permanently in UK as vis and relocation support are not offered for this role. All candidates must be able to work for 12 days per month in the London office.

We have opportunities for Pharmaceutical Marketing Managers within Novartis UK in Oncology in the London office.

The Marketing Manager, Oncology will be responsible for leading brands within the UK Oncology Therapy Area and will deliver sustainable growth, market share, and patient impact. This role translates International and Regional strategy into local portfolio priorities, sets clear direction for brand and campaign execution, and ensures consistent, high-quality omnichannel delivery across the portfolio. This role will also develop marketing materials based on International frameworks, drive performance and collaboration across the team, and ensure effective prioritization, governance, and resource allocation while working in close partnership with cross-functional teams.

Job Description

Key responsibilities

• Lead local strategy by translating International and Regional priorities into clear, International commercialisation excellence (ICE)-aligned plans that drive growth, market share, and patient impact.


• Set direction for brand strategy, content, and campaign execution across the portfolio, ensuring prioritisation, quality, and alignment with ICE standards.


• Lead, coach, and develop the local marketing team, building strong capabilities, accountability, and an inclusive high-performance culture.


• Drive performance management through regular review of results, execution quality, and insights, translating outcomes into concrete actions and resource reprioritisation.


• Develop and optimise marketing mix investment models for prioritised customer segments, leveraging advanced insights and digital/GenAI-enabled solutions.


• Design and orchestrate omnichannel customer and patient journeys, including patient activation strategies, services, and PSP execution in line with International guidance.


• Ensure high-quality omnichannel delivery by integrating campaigns, channels, and touchpoints across brands, with a strong focus on execution excellence and impact.


• Lead brand and product launch strategies, ensuring launch readiness, governance, and effective cross-functional follow-up.


• Enable strong cross-functional collaboration with Sales, Medical, Value & Access, and other partners to ensure coherent, customer-centric execution.


• Ensure compliance with Novartis policies, SOPs, industry codes, and ethical standards, including governance, tracking, and best-practice sharing.

Essential Requirements

• Significant experience in pharmaceutical marketing ideally from within another pharmaceutical company (and customer engagement or brand management).


• UK Pharma experience and an understanding of the UK healthcare system is highly desirable


• Strong understanding of pharmaceutical markets, customers, and healthcare systems.


• Proven experience developing and executing integrated marketing strategies and campaigns.


• Demonstrated omnichannel marketing and digital engagement capability.


• Strong financial acumen, including budget management and ROI assessment.


• Proven cross-functional leadership, stakeholder management, and collaboration skills.


• Strong strategic, analytical, and data-driven mindset withthe abilityto manage complexity and incorporate digital/AI tools.


• University degree in life sciences, marketing, business, or related field;

Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Collaboration, Influencing Skills, Leadership, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management