Marketing Manager

Novartis UK; Greater London; Vor Ort; GBP 65.000 - 90.000; Vollzeit

Zusammenfassung

Novartis UK is seeking a Pharmaceutical Marketing Manager in Oncology for our London office. You will translate international and regional strategies into local portfolio priorities, shaping brand and campaign execution for omnichannel impact.

Lead and develop the local marketing team, drive performance with data-driven insights, and collaborate across Sales, Medical, Value & Access to ensure compliant, high-quality launches and ongoing campaigns.

Qualifikationen

• Significant experience in pharmaceutical marketing.
• UK Pharma experience desirable.
• Understanding of the UK healthcare system.
• Proven experience developing and executing integrated marketing strategies and campaigns.
• Omnichannel marketing and digital engagement capability.
• Strong financial acumen including budget management and ROI assessment.
• Proven cross-functional leadership, stakeholder management, and collaboration skills.
• Strategic, analytical, and data-driven mindset with ability to manage complexity and incorporate digital/AI tools.
• University degree in life sciences, marketing or related field.

Aufgaben

• Lead local strategy by translating International and Regional priorities into UK ICE-aligned plans to drive growth and patient impact.
• Set direction for brand strategy, content, and campaign execution across the portfolio, ensuring prioritization and quality.
• Lead, coach, and develop the local marketing team to build capabilities and accountability.
• Drive performance through regular review of results and insights, reallocate resources as needed.
• Develop and optimize marketing mix investment models for prioritized customer segments with data insights and digital solutions.
• Design omnichannel journeys including patient activation strategies and PSP execution per international guidance.
• Ensure high-quality omnichannel delivery by integrating campaigns across brands and channels.
• Lead brand and product launch strategies with governance and cross-functional follow-up.
• Enable strong cross-functional collaboration with Sales, Medical, Value & Access, and other partners to ensure coherent execution.
• Ensure compliance with Novartis policies, SOPs, industry codes and ethical standards.

Kenntnisse

Pharma marketing

UK market knowledge

Omnichannel marketing

Digital engagement

Budget management

Cross-functional leadership

Data-driven

Strategic thinking

Ausbildung

Life sciences degree

Jobbeschreibung

Summary

Location: London office based role, UK

External candidates must have the right to work permanently in UK as vis and relocation support are not offered for this role. All candidates must be able to work for 12 days per month in the London office.

We have opportunities for Pharmaceutical Marketing Managers within Novartis UK in Oncology in the London office.

The Marketing Manager, Oncology will be responsible for leading brands within the UK Oncology Therapy Area and will deliver sustainable growth, market share, and patient impact. This role translates International and Regional strategy into local portfolio priorities, sets clear direction for brand and campaign execution, and ensures consistent, high-quality omnichannel delivery across the portfolio. This role will also develop marketing materials based on International frameworks, drive performance and collaboration across the team, and ensure effective prioritization, governance, and resource allocation while working in close partnership with cross-functional teams.

About The Role

Key responsibilities

• Lead local strategy by translating International and Regional priorities into clear, International commercialisation excellence (ICE)-aligned plans that drive growth, market share, and patient impact.
• Set direction for brand strategy, content, and campaign execution across the portfolio, ensuring prioritization, quality, and alignment with ICE standards.
• Lead, coach, and develop the local marketing team, building strong capabilities, accountability, and an inclusive high-performance culture.
• Drive performance management through regular review of results, execution quality, and insights, translating outcomes into concrete actions and resource reprioritization.
• Develop and optimize marketing mix investment models for prioritized customer segments, leveraging advanced insights and digital/GenAI-enabled solutions.
• Design and orchestrate omnichannel customer and patient journeys, including patient activation strategies, services, and PSP execution in line with International guidance.
• Ensure high-quality omnichannel delivery by integrating campaigns, channels, and touchpoints across brands, with a strong focus on execution excellence and impact.
• Lead brand and product launch strategies, ensuring launch readiness, governance, and effective cross-functional follow-up.
• Enable strong cross-functional collaboration with Sales, Medical, Value & Access, and other partners to ensure coherent, customer-centric execution.
• Ensure compliance with Novartis policies, SOPs, industry codes, and ethical standards, including governance, tracking, and best-practice sharing.

Essential Requirements

• Significant experience in pharmaceutical marketing ideally from within another pharmaceutical company (and customer engagement or brand management).
• UK Pharma experience and an understanding of the UK healthcare system is highly desirable
• Strong understanding of pharmaceutical markets, customers, and healthcare systems.
• Proven experience developing and executing integrated marketing strategies and campaigns.
• Demonstrated omnichannel marketing and digital engagement capability.
• Strong financial acumen, including budget management and ROI assessment.
• Proven cross-functional leadership, stakeholder management, and collaboration skills.
• Strong strategic, analytical, and data-driven mindset with the ability to manage complexity and incorporate digital/AI tools.
• University degree in life sciences, marketing, business, or related field;

Why Novartis:

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards:

Learn about all the ways we’ll help you thrive personally and professionally.

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