Marketing Manager

GB16 (FCRS = GB016) Novartis Pharmaceuticals UK Ltd.; Greater London; On-site; GBP 66,000 - 124,000; Full time

Job summary

Novartis Pharmaceuticals UK Ltd. in London is seeking a Marketing Manager in Oncology to lead brands, translate international strategy into local priorities, and drive omnichannel delivery across the portfolio.

The role focuses on developing marketing materials, driving performance, and ensuring launch readiness while collaborating closely with Sales, Medical, and Value & Access teams.

Qualifications

• Significant pharma marketing experience, ideally in a similar role.
• UK pharma experience and understanding of the UK health system preferred.
• Proven ability to develop and execute integrated marketing campaigns.
• Strong analytics and data-driven mindset with digital/AI tools.

Responsibilities

• Lead local strategy by translating international and regional priorities into ICE-aligned plans.
• Set direction for brand strategy, content, and campaign execution across the portfolio.
• Lead, coach, and develop the local marketing team with an inclusive culture.
• Drive performance management with regular results reviews and actionable insights.
• Develop and optimize marketing mix investment models for key segments.
• Design omnichannel journeys, including patient activation strategies and PSP execution.
• Ensure high-quality omnichannel delivery by integrating campaigns and channels.
• Lead launch strategies with governance and cross-functional follow-up.
• Collaborate with Sales, Medical, Value & Access, and other partners.

Skills

Brand management

Omnichannel marketing

Cross-functional leadership

Digital engagement

Budget management

Strategic thinking

Education

Life sciences or related degree

Job description

Salary & Benefits

• Salary Range: £66,570.00 - £123,630.00 Band Level 5

Location

• London office based role, UK; External candidates must have the right to work permanently in UK as visas and relocation support are not offered for this role. All candidates must be able to work for 12 days per month in the London office.

Job Description Summary #LI-Hybrid

We have opportunities for Pharmaceutical Marketing Managers within Novartis UK in Oncology in the London office. The Marketing Manager, Oncology will be responsible for leading brands within the UK Oncology Therapy Area and will deliver sustainable growth, market share, and patient impact. This role translates International and Regional strategy into local portfolio priorities, sets clear direction for brand and campaign execution, and ensures consistent, high-quality omnichannel delivery across the portfolio. This role will also develop marketing materials based on International frameworks, drive performance and collaboration across the team, and ensure effective prioritization, governance, and resource allocation while working in close partnership with cross-functional teams.

Key responsibilities

• Lead local strategy by translating International and Regional priorities into clear, International commercialisation excellence (ICE)-aligned plans that drive growth, market share, and patient impact.
• Set direction for brand strategy, content, and campaign execution across the portfolio, ensuring prioritization, quality, and alignment with ICE standards.
• Lead, coach, and develop the local marketing team, building strong capabilities, accountability, and an inclusive high-performance culture.
• Drive performance management through regular review of results, execution quality, and insights, translating outcomes into concrete actions and resource reprioritization.
• Develop and optimize marketing mix investment models for prioritized customer segments, leveraging advanced insights and digital/GenAI-enabled solutions.
• Design and orchestrate omnichannel customer and patient journeys, including patient activation strategies, services, and PSP execution in line with International guidance.
• Ensure high-quality omnichannel delivery by integrating campaigns, channels, and touchpoints across brands, with a strong focus on execution excellence and impact.
• Lead brand and product launch strategies, ensuring launch readiness, governance, and effective cross-functional follow-up.
• Enable strong cross-functional collaboration with Sales, Medical, Value & Access, and other partners to ensure coherent, customer-centric execution.
• Ensure compliance with Novartis policies, SOPs, industry codes, and ethical standards, including governance, tracking, and best-practice sharing.

Essential Requirements

• Significant experience in pharmaceutical marketing ideally from within another pharmaceutical company (and customer engagement or brand management).
• UK Pharma experience and an understanding of the UK healthcare system is highly desirable.
• Strong understanding of pharmaceutical markets, customers, and healthcare systems.
• Proven experience developing and executing integrated marketing strategies and campaigns.
• Demonstrated omnichannel marketing and digital engagement capability.
• Strong financial acumen, including budget management and ROI assessment.
• Proven cross-functional leadership, stakeholder management, and collaboration skills.
• Strong strategic, analytical, and data-driven mindset with the ability to manage complexity and incorporate digital/AI tools.
• University degree in life sciences, marketing, business, or related field; Skills Desired Asset Management, Commercial Excellence, Cross-Functional Collaboration, Influencing Skills, Leadership, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management

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