Marketing Manager

Dishoom; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Team events

Cafe meals

Dishoom Black Card

Discount network

Personal development

Bombay Bootcamp

Job summary

Dishoom is seeking a big-hearted Marketing Babu to lead local marketing for a group of cafés in London and the South of England, overseeing Dishoom’s position as a top dining destination.

You’ll build relationships with landlords, residents, communities and businesses, manage a small team and a direct report, and work with central Marketing and Café Teams. A fast-paced role requiring exceptional relationship-building and commercial thinking; salary to be discussed.

Qualifications

• Experience in marketing, PR, events or similar community-facing role.
• Deep understanding of hospitality/restaurant scene and neighbourhood dynamics.
• Natural relationship-builder who connects communities.

Responsibilities

• Define local marketing strategies for multiple cafés in London and the South, aligned with central plans.
• Create cafe-specific marketing plans with Head of Restaurant Marketing and Area Manager.
• Manage a full-time direct report and part-time cafe teams; follow Local Marketing Playbook.
• Track performance analytics across operational, guest and marketing metrics; share learnings.

Skills

Marketing

PR

Events

Stakeholder management

Commercial thinking

Brand advocacy

Job description

You’re a big-hearted and first-class Marketing Babu (manager), leading local marketing for a group of Dishoom and Permit Room cafés in London and the South of England, as well as overseeing Dishoom’s position as one of the top eating and drinking destinations.

You’ll already have a deep understanding of the restaurant/hospitality scene, and be responsible for creating brand-enhancing plans that increase local trade in our cafes by building strong local relationships with landlord and estates teams, local residents, communities, and businesses.

This is a fast-paced, varied role requiring exceptional relationship-building, commercial thinking, and the ability to bring Dishoom’s ‘Dharma’ to life. You’ll manage one direct report as well as oversee a small team of Local Chatter Wallis, and work closely with central Marketing and Café Teams. Monitoring performance closely, you’ll make effective interventions when needed, uncover new opportunities, and deliver experiences that support the specific goals of each of your cafés.

KEY RESPONSIBILITIES

COMMERCIAL & STRATEGY

• Define the local marketing strategies for a group of our Dishoom and Permit Room cafés in London and the South of England, ensuring all are fully aligned with central marketing plans.
• Create and deliver cafe-specific marketing plans in partnership with the Head of Restaurant Marketing, your GMs and Area Manager, as well as the Head of New Openings as required.
• Manage a full time direct report, as well as part time café team members that help deliver local marketing initiatives and events at their sites. You’ll ensure they have clear direction, and follow our Local Marketing Playbook to support local marketing goals.
• Track restaurant performance analytics across operational, guest and marketing metrics, doubling down on what’s working, pulling back on what’s not, and sharing learnings across the wider team.
• You’ll build an expert understanding of exactly how your cafés are performing across dayparts, and the factors that are influencing performance.
• You’ll report weekly and monthly on headline wins and and losses, including monitoring the effectiveness of promotions to optimise and improve performance.
• Manage the overall Local Marketing budget for your cafés, ensuring effective spend across promotions, events, and local initiatives.
• Look for opportunities to grow Dishoom Store product sales in a natural way that is not harmful to the guest experience.

BRAND COMMUNICATIONS

• Ensure all in-café and promotional activity is executed to brief, and achieve desired results - feeding learnings back to central teams.
• Work with Brand Marketing Managers to support cultural and seasonal campaigns and collaborate with Café Teams to deliver hosted events and external activations.
• Partner with the Customer Experience, Brand, PR, and Creative teams to shape a compelling communications roadmap for café activity and loyalty plan that genuinely excites our guests, and increases visit frequency.
• Own each café’s external digital footprint - ensuring up-to-date information and strong visuals across external platforms and 3rd Party Listings.

RELATIONSHIPS & COMMUNITY

• Build meaningful local relationships to keep your Dishoom and Permit Room cafés top-of-mind within local communities.
• Actively introduce potential guests to Dishoom—via email, in-person local community engagement and local networking, and hosting pop-ups / events outside of cafés.

TEAM LEADERSHIP & SUPPORT

• Coach, support and develop a high performing team, ensuring local marketing responsibilities and objectives are achieved.
• Build strong relationships with your Café Teams, helping to create an army of brand ambassadors that are engaged and up-to-speed on marketing activities.

WHAT YOU BRING

• Experience in marketing, PR, sales, events or a similar community-facing role, ideally within hospitality.
• A deep understanding of the restaurant/hospitality scene, as well as a demonstrable appreciation for differing neighbourhood dynamics.
• A natural relationship-builder who thrives on meeting people and connecting communities.
• Commercially savvy: able to read data, spot opportunities, and pivot quickly.
• Excellent stakeholder and line management experience - as we open new restaurants this role has the potential to build in responsibility and manage more locations.
• A guest-obsessed approach with strong instincts for hospitality, storytelling, and brand advocacy.
• Highly organised with the ability to manage competing priorities across multiple sites.

HOW WE'LL SUPPORT YOU

We deeply care about making Dishoom an awesome place to work and have some of the best team events and benefits around, including:

• Regular team events, including a huge summer festival (our Family Mela) and Babus day out and Christmas party.
• Food from the café menu when working in cafes.
• Dishoom Black card with a monthly allowance for treating friends and family in our cafes in your own time.
• Access to a huge discount network saving you money on everything from flights to groceries.
• Ongoing support to continue your personal development.
• Team members who work at Dishoom for 5 years are invited to attend Bombay Bootcamp – an educational trip to Bombay to learn about our unique food, culture and heritage.
• Plus you’ll be in a team of super smart, supportive and ambitious people – all working to create something career-defining in terms of a place for our team to work.

Competitive salary to be discussed

*Babu can be a term of respect in India but is more frequently used to refer to bureaucrats behind

At Dishoom - everyone is welcome. We are committed to having an inclusive and diverse workplace and strongly encourage people from all backgrounds, identities, and experiences to apply for roles with us.